Why Does My Squeeze Page Suck?

by zannix
15 replies
Edit:

Based on your suggestions so far, this is what I've come up with, can you comment on it too?

New squeeze page

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Original post:

Here's my current squeeze page:

Free eBook - Maximum Confidence Formula

I've tried running both a Facebook and Google PPC campaign and got 0 results on $20 each. Facebook sent 32 visitors, while Google sent 17. I know it's a small sample to be making big conclusions off, but it's still a sample that should yield at least a few sign ups.

Note: None of the visitors even came to the "Thank-you" page, so it was not about the confirmation email getting lost or not delivered.

My Facebook targeting was tailored towards English speaking countries with high purchasing power and people that had interest or liked topics such as social anxiety, self confidence, self development, pickup, shyness cure, anxiety cure, etc.

Perhaps I'm making too quick of a judgment, but I do believe it has to do with the squeeze page, and I'm asking for your opinion on what to do about it.

Thank you warriors!
#page #squeeze
  • Profile picture of the author Rob Whisonant
    OK... So it is going to build my confidence. What am I going to get out of building my confidence? I'm not seeing that answered by the headline.

    You have just a few seconds to grab my attention and tell me what pain I am going to get rid of or what pleasure I am going to receive.

    The current headline does not do that.

    Just my 2 cents.

    Re's
    Rob Whisonant
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  • Profile picture of the author ebiz01
    Your design is amazing. I hate your book cover it's ugly and it gives me an impression like we are in 90's or so. That listed text at the bottom could be improved as well. Maybe change your background not to be completely white. Read about color influence on people. Identify your target audience and set up design according to the.
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  • Profile picture of the author zuberr
    There is no definite answer to your question, but try these things:

    1. Test with different headlines
    2. Test with an imaged background instead of the white one
    3. Show the benefits of downloading your ebooks above the fold
    4. The share buttons are probably just a distraction (not needed here - ask them to share after they download)
    5. Keep testing and tweaking

    All the best
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  • Profile picture of the author zannix
    Thank you all so far, just took some suggestions and re-configured it: Free eBook - Maximum Confidence Formula

    Looks better I think.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by zannix View Post

      Thank you all so far, just took some suggestions and re-configured it: Free eBook - Maximum Confidence Formula

      Looks better I think.
      Looks fine. But the copy is bland and vague.

      You could try some real situations where people typically feel those panic symptoms from lack of confidence - things like job interviews, first dates, presentations, and so on. Promise a solution, easy and quick. If possible, reference a specific page in the book (Rodale Press has been doing this for years).

      Caption your book cover image with some kind of testimonial or explanation of why you are qualified to offer this book.

      Last, why does the offer expire soon? It's not like a print run where you can physically run out of copies. There's no hint that there is something coming up that will have you take it off the market. Give people a reason why the offer expires, other than forced, false scarcity.
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      • Profile picture of the author zannix
        Originally Posted by JohnMcCabe View Post

        Looks fine. But the copy is bland and vague.

        You could try some real situations where people typically feel those panic symptoms from lack of confidence - things like job interviews, first dates, presentations, and so on. Promise a solution, easy and quick. If possible, reference a specific page in the book (Rodale Press has been doing this for years).

        Caption your book cover image with some kind of testimonial or explanation of why you are qualified to offer this book.

        Last, why does the offer expire soon? It's not like a print run where you can physically run out of copies. There's no hint that there is something coming up that will have you take it off the market. Give people a reason why the offer expires, other than forced, false scarcity.
        Thanks, I really appreciate the suggestions. I was also thinking about recording a video of either

        A) Promoting the freebie eBook on the squeeze page (what it is and why they should get it)
        B) Give the freebie AS s a squeeze page video, but offer a complementary eBook as an additional freebie as an "upsell" for an email address.

        What do you think about those 2 options?
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  • Profile picture of the author shaunybb
    hey pretty good page there built with profit builder


    Ermm I thing I do Is have my picture of me holding the report!


    It's personal it gains trust and people love it
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    You FAIL online because you have the WRONG information.....
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  • Profile picture of the author David McGimpsey
    When I open the page my attention goes straight to the red arrow. I would imagine most people would click away without reading the headline. You could try without the arrow.
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  • Remove the yellow background over the font.

    Bolden the text thats in the bullet points.

    Make the bullet points all red and smaller but bolder. You want them to see the text when scanning but be drawn to the area by the bullet points.

    Bright yellow 'Get Access Now' button. I'd personally change the text to 'get one of the remaining free copies'.

    Also in the bullet points I would put something about getting more sex/female attention but aim it more towards the whole sex part of it.

    Everything revolves around money, power or sex.
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    Old account here: ----> 'ryanmilligan' was about time for a change up!!
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  • Profile picture of the author Brent Stangel
    I know it's a small sample to be making big conclusions off, but it's still a sample that should yield at least a few sign ups.
    Why? You haven't done anything like a comprehensive test.

    Facebook sent 32 visitors, while Google sent 17.
    Less than 50 (broadly targeted) visitors, from different sources, doesn't reveal much of anything worthwhile.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author aizaku
    your headline should be selling the mind altering experience and not moldy mushrooms

    confidence is a means to an end,, it gets you the girl, it gets you the job etc...

    sell that!

    -Ike Paz
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    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
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  • Profile picture of the author Mark Y
    Lots of good input here, and your second page is certainly an improvement on the first!
    Here's my input:
    • Make your headline bigger, perhaps use a font called Impact which should be available to you. And take out the "proof inside" part as it distracts from the rest of the headline.
    • In the heading, try taking out 'successful' and replace it with either 'shy' or 'introverted' - they're your target market so identify them right off the bat to get their attention.
    • Change the red circle points to ticks. The red bullet points overpower the text.
    • Change the arrow to something less overpowering or increase the opacity of it.
    • Remove the line below the email field that says "enter your email address to continue", it's superfluous and people will know what to do.
    • In the split testing results I've seen red buttons have a slightly higher conversion rate than green, something you might want to test.
    • Put a testimonial under the button (or wherever it fits well). If you don't have one then give a copy of your ebook to someone to read for free (no email address) and have them provide you with feedback that you can use on your squeeze page.

    And remember that squeeze and sales pages are a never ending mission of testing and tweaking, and of course learning. Keep pushing on and improving and soon enough you'll see the sign-ups start to flow!
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  • Profile picture of the author nicheblogger75
    I think it's the headline. You need something really attention grabbing like:

    "This 100% FREE eBook Will Allow You to EASILY Discover How To Attract Wealth, Become Successful, and Be The MOST INTERESTING Person In The Room!"

    Then list no more than 3 compelling bullet points.

    Put your opt-in form directly underneath your headline so it's well above the fold.

    In other words, keep this design:

    Free eBook - Maximum Confidence Formula

    Just change the headline and then limit the bullet points to 3 only.

    Get rid of the social share buttons. People rarely share squeeze pages, if ever. You want to try and fit everything on the page so they do not have to scroll down.

    Get rid of the second headline and sub-headline and just list 3 bullet points. If you really want to have the share buttons on your page put them at the bottom. Add a privacy policy and a contact link to your page so people can check you out if they wish.

    People are much more careful about giving out their email address. Instead of putting an ecover of your book I would put a picture of yourself, maybe even with a pretty girl by your side.

    You want to appear as a real person to people and not just another free ebook with no contact details.

    Also, you should try some branding. Have a logo created and put it on the bottom of your page right above your contact and privacy policy link.

    In my experience with squeeze/lead capture pages, less is more and simpler is better.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by zannix View Post

    Thanks, I really appreciate the suggestions. I was also thinking about recording a video of either

    A) Promoting the freebie eBook on the squeeze page (what it is and why they should get it)
    B) Give the freebie AS s a squeeze page video, but offer a complementary eBook as an additional freebie as an "upsell" for an email address.

    What do you think about those 2 options?
    If you want to try a video, here's what I would do:

    Pick ONE bullet point, your highest impact tip, and put that in the video. Do your absolute best job to deliver value. Then tell them to sign up to get the rest of the value.

    Your Option A might get a few of the people too lazy to read a few bullet points.

    Your Option B simply doubles your 'sales" job - first, that they should download some freebie from someone they've never heard of, and still give up their email to get a second freebie with no real presell.

    You could even adapt the old "Double Your Dating" squeeze that David DeAngelo/Eben Pagan used for years, and may still be using for all I know.

    The opening page asked a teaser question, in DYD's case it was 'how can you tell if she wants you to kiss her?' When you entered your email, you went to a second page where you got the answer to the question, along with teasers for what was coming in the emails. You could do a video for the second page along that line.

    Hope this gives you some ideas...
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