course by email or ebook drip or flood?

10 replies
I'm developing a course that takes place over 3 weeks. Each day there are certain tasks you tackle. Would you prefer to receive the course ... tasks ... each day by email or to receive the entire 21 day course as an ebook?

Dee
#couse #drip #ebook #email #flood
  • Profile picture of the author Michael Meaney
    It depends on the tasks and how long it would take to complete them..

    If it's time consuming, then I would prefer everything up front so I can hand it over to someone else to do for me.
    {{ DiscussionBoard.errors[10834172].message }}
  • Profile picture of the author grumpyjacksa
    It also depends on your audience/target market. A few years ago I ran a course for small business owners on building and promoting their own websites. In my case I sent one substantial lesson per week (14 weeks) to allow them to schedule their time as they saw fit. Some people are just not able to commit to working every day.

    On the other hand, if you feel you can deliver daily to your specific audience, you will also be training your (buyers) list to open your emails on a daily basis...

    and THAT is worth a LOT for the future.

    Just my 0.02c
    Signature
    Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
    {{ DiscussionBoard.errors[10834201].message }}
  • Profile picture of the author PeterComeau
    IMO the best way is to get people into a membership site.

    Then drip feed the course and send all members a daily email that provokes them to take action.

    I've done this and it works brilliantly.
    Signature
    Free Home Business Cheatsheet & Video Walkthrough --->
    3 Simple Steps To Build Your Own Home Business Online - Click HERE
    {{ DiscussionBoard.errors[10834254].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by DeePower View Post

    I'm developing a course that takes place over 3 weeks. Each day there are certain tasks you tackle. Would you prefer to receive the course ... tasks ... each day by email or to receive the entire 21 day course as an ebook?

    Dee
    I would think the daily email route would be good imo
    {{ DiscussionBoard.errors[10834397].message }}
  • Profile picture of the author aizaku
    ok, before you build it ALL OUT...

    .. are you sure your market wants this?

    don't prepare a chicken sandwich if im in the mood for a big mac.

    ask your audience what they want,,

    -Ike Paz
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10834427].message }}
  • Profile picture of the author discrat
    If I'm serious about something and wanting to learn in a constructive manner I prefer a well done Course.
    That's just me, though
    {{ DiscussionBoard.errors[10834827].message }}
  • Profile picture of the author agmccall
    Since you are asking for personal preference, I hate drip fed courses. I like complete with .;pdf and video if necessary.

    al
    Signature
    The Flu? Not worthy of a mention here???
    {{ DiscussionBoard.errors[10834857].message }}
  • Profile picture of the author Steve B
    Originally Posted by DeePower View Post

    Would you prefer to receive the course ... tasks ... each day by email or to receive the entire 21 day course as an ebook?

    Does it have to be one or the other? I think you could offer both options very easily and let the buyer decide what fits his/her needs and timing. I think it's obvious from this thread that one-size-doesn't-fit-all. Yes, providing options takes a little more work (but not much) . . . but then doesn't that bit of extra work show your customers that you have gone out of your way to provide for them what they want? Set your business apart by actually catering to your customer's preferences.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10835072].message }}
  • Profile picture of the author Sid Hale
    Hey Dee,

    You've asked for a choice between 2 options, but what if there is a better answer?

    Originally Posted by DeePower View Post

    I'm developing a course that takes place over 3 weeks. Each day there are certain tasks you tackle. Would you prefer to receive the course ... tasks ... each day by email or to receive the entire 21 day course as an ebook?

    Only you can decide, but a lot depends on whether you really care whether the customer/student actually gets through all 21 lessons.

    The problem with delivering everything in a single eBook, is that a lot of those customers will probably save it to their hard drive, and then over time, begin letting life get in the way. Most will probably never get through all 21 lessons... or finally finish your course in 3 months (rather than 3 weeks).

    Email delivery presents it's own set of problems, in that a number of your customers/students will miss a lesson here or there, or not even receive the initial email. These create customer support issues where you will need to take some direct action to keep your customer happy - and each of those issues require individual attention from you.

    Since you have defined it as a 21 day course, I assume you would break the course up into 21 distinct lessons - even if you presented the information all at once (i.e. an eBook).

    Think about this:
    You could deliver the course as a downloadable ebook AND send each lesson daily via autoresponder.

    This allows your customer to browse the entire course early in the learning process, putting the individual lessons into context so they better understand the purpose of a given lesson.

    It also allows them (potentially) to self-pace... skipping a day here or there, and catching up later by doing multiple lessons on another day.

    etc.

    You will be delivering what the customer wants, regardless of their preference in format, and...
    If a customer prefers email delivery, they will still be able to retrieve a "missed" lesson directly from the ebook, and...
    If a customer prefers the ebook, you will be giving them a daily reminder of "don't forget today's lesson".

    Someone else mentioned delivering via a membership, and I agree that it's an excellent extension to what I've proposed above.

    It's more effort to set up, but you can drip-feed lessons for the first 21 days of their membership, AND make the ebook downloadable from the membership area if they want a permanent, consolidated version of the course.

    It's easy to add additional drip-fed content to that membership, adding value to their original purchase. It's also possible to do backend sales from within the membership, occasionally running special offers to any other related products that you sell (or even promoting very targeted affiliate offers).

    Regardless of what you decide, at least think about the fact that there are more than just 2 options.

    Edit - I see I need to write shorter responses so I can beat Steve to the punch
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

    {{ DiscussionBoard.errors[10835108].message }}
  • Profile picture of the author DeePower
    Thank you all. I'd love to set up a membership site for writers but it's beyond my ability. I've thought about offering both the guide and the daily emails. The course is more of a "here's what you do every day for the next 21 days" rather than "How to do something."

    Dee
    Signature
    FREE Pump Up Your Profits With PLR
    Are You a Writer? Then you need this FREE guide Convert Your Words to Ca$H Make Money Writing Online
    {{ DiscussionBoard.errors[10835233].message }}

Trending Topics