How Are You Writing Your Internet Sales Pages?
So are you writing Internet Sales Pages that actually SALE? Here are few things I learned over the years that worked for me.
Create Effective Headline Grabbers
The first basic element of an effective Internet marketing (IM) sales page is the headline. Just like a newspaper sells based on the front-page headlines, your IM sales page is going to get viewers on the basis of the main headline. Thus, you have to be sure to make this as persuasive as possible while listing in one sentence the single biggest benefit your product or service has to offer to the potential customer.
Choose Your Font Size Wisely
Whatever your headline, you want it to be written in the biggest font found anywhere on the sales page. That means that it is meant to grab attention, and using the size of the font this way really sets it apart. Don't be too creative on the font type, as you want to make it very easy to read; however, be very careful to make it the biggest text on the page, as that does matter.
Always Use Trigger Phrases
There are numerous psychological triggers that will produce an immediate reaction with your audience. You should study these triggers, understand the demographic you are marketing to, and then choose one that is more apt to appeal to your market segment. For instance, say you are selling a product that could have many competitors in the market. So, you want to make sure that whomever lands on your sales page that they order from you, rather than taking the time to scope out the competitors and compare offers.
You find that your demographic consists of business people who are used to deadlines and want to get a good deal. So, you implement a time limited offer to trigger buying behavior now and make it uncomfortable for them to take the time to look elsewhere for fear of losing out on a great deal.
In that case, you list your biggest benefit, but you also make it clear that the offer is only available for the next 12 hours or until the product is sold out.
Please do also share you experience as well.
Create Effective Headline Grabbers
The first basic element of an effective Internet marketing (IM) sales page is the headline. Just like a newspaper sells based on the front-page headlines, your IM sales page is going to get viewers on the basis of the main headline. Thus, you have to be sure to make this as persuasive as possible while listing in one sentence the single biggest benefit your product or service has to offer to the potential customer.
Choose Your Font Size Wisely
Whatever your headline, you want it to be written in the biggest font found anywhere on the sales page. That means that it is meant to grab attention, and using the size of the font this way really sets it apart. Don't be too creative on the font type, as you want to make it very easy to read; however, be very careful to make it the biggest text on the page, as that does matter.
Always Use Trigger Phrases
There are numerous psychological triggers that will produce an immediate reaction with your audience. You should study these triggers, understand the demographic you are marketing to, and then choose one that is more apt to appeal to your market segment. For instance, say you are selling a product that could have many competitors in the market. So, you want to make sure that whomever lands on your sales page that they order from you, rather than taking the time to scope out the competitors and compare offers.
You find that your demographic consists of business people who are used to deadlines and want to get a good deal. So, you implement a time limited offer to trigger buying behavior now and make it uncomfortable for them to take the time to look elsewhere for fear of losing out on a great deal.
In that case, you list your biggest benefit, but you also make it clear that the offer is only available for the next 12 hours or until the product is sold out.
Please do also share you experience as well.
80% Of These Proven Guides Are Free... ]
80% Of These Proven Guides Are Free... ]
80% Of These Proven Guides Are Free... ]