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Large Quantity is Sweet Poison in Content Marketing

by sixpl
5 replies
I have written a lot of blogs in the past. Some of them were hugely successful while others failed miserably. I analyzed Google Analytics account of 68 clients' website and came to following conclusion on why some of the blogs were massively successful while others didn't get the desired traffic or conversion.

1. Editorial Calendar is like preparing to fail - Creativity, Quality, and Spontaneity helped much more than developing a schedule of posts. Moreover, the focus should be on delivering the best possible content instead of an average quality blog on scheduled date.

2. Large Quantity of stuff failed in long term (even I lost many clients over it)

3. Never use a tool to generate content ideas for your blog post.

4. Unique content doesn't mean paraphrasing the existing content. It means writing something worth reading or new.

5. Seeking readers feedback is most important part of the content promotion - very few marketers undertake this activity.

I believe this forum is the best place to seek feedback, and I request fellow warriors to share their thoughts on this. I don't mind negative feedback.
#content #large #marketing #poison #quantity #sweet
  • Profile picture of the author BeckettR
    I agree on most of the points but in my opinion a blog's success depends on a lot more parameters than the above mentioned. A more detailed analysis is necessary to pin point the actual problem.
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  • Profile picture of the author PeterComeau
    All those points are particularly valid, thanks for sharing.

    I think the reason quality content makes for good SEO is because visitors stay to read and comment. Google rates the amount of time people stay on each post much more than any of the old keyword stuffing nonsense.
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  • Profile picture of the author Catherine Bueno
    Hi there,

    Yes, these points are right. Quality and value are what matters in order to get great traffic for your site. In this way, your subscribers will watch out for your posts, because they see value in it.

    Have a great day!
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  • Profile picture of the author JohnMcCabe
    Originally Posted by sixpl View Post

    1. Editorial Calendar is like preparing to fail - Creativity, Quality, and Spontaneity helped much more than developing a schedule of posts. Moreover, the focus should be on delivering the best possible content instead of an average quality blog on scheduled date.
    Take out the first seven words, and I'd agree with you.

    For most wannabe content marketers, though, having some sort of plan (aka, editorial calendar) will keep them from spinning their wheels.

    That said, the editorial calendar, like the business plan itself, should have some flexibility. Slavish adherence to a schedule just to have a schedule will ultimately be counterproductive.

    Originally Posted by sixpl View Post

    2. Large Quantity of stuff failed in long term (even I lost many clients over it)
    Yep, they can't all be winners. You have to keep going. If you throw mud at the wall and it doesn't stick, throwing more mud probably isn't the answer.

    Originally Posted by sixpl View Post

    3. Never use a tool to generate content ideas for your blog post.
    Can't say I agree with this one. Using a tool to generate ideas is one thing. Letting the tool make the decisions is another.

    Originally Posted by sixpl View Post

    4. Unique content doesn't mean paraphrasing the existing content. It means writing something worth reading or new.
    Can I get an 'Amen', brothers and sisters...

    Originally Posted by sixpl View Post

    5. Seeking readers feedback is most important part of the content promotion - very few marketers undertake this activity.
    And many of the ones who do, do it wrong. They either ask yes/no questions, or they ask questions that trial lawyers call "leading the witness."

    If anyone wants to learn more, I recommend checking out Dr. Glenn Robinson and/or Ryan Levesque's "ASK" book. (Robinson wrote the foreword to Levesque's book, btw).
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  • Profile picture of the author laurencewins
    Originally Posted by sixpl View Post

    I have written a lot of blogs in the past. Some of them were hugely successful while others failed miserably. I analyzed Google Analytics account of 68 clients' website and came to following conclusion on why some of the blogs were massively successful while others didn't get the desired traffic or conversion.

    1. Editorial Calendar is like preparing to fail - Creativity, Quality, and Spontaneity helped much more than developing a schedule of posts. Moreover, the focus should be on delivering the best possible content instead of an average quality blog on scheduled date.

    2. Large Quantity of stuff failed in long term (even I lost many clients over it)

    3. Never use a tool to generate content ideas for your blog post.

    4. Unique content doesn't mean paraphrasing the existing content. It means writing something worth reading or new.

    5. Seeking readers feedback is most important part of the content promotion - very few marketers undertake this activity.

    I believe this forum is the best place to seek feedback, and I request fellow warriors to share their thoughts on this. I don't mind negative feedback.
    Can you clarify when you talk about your Number 2 point?
    I have a client who I have written a few books and over 1300 article for, all to do with a specific narrow focused niche...and I will keep going for a long time to come.
    I have others I have written a lot of articles for that also fall into a single targeted sub-niche.

    "Writing something new" isn't that easy because most ideas already exist online but you can still write original articles about those ideas, sometimes from different perspectives and other times with the same focus.

    As a writer, I always read comments in here that relate to what I do.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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