Best Price and Strategy for Selling an E-book

by ally0
20 replies
Hi I wanted to ask in your opinion what is the best price you would buy an ebook for? One price that was suggested was $27. I am looking to sell an ebook through affiliate marketing and am trying to look for someplace where it can reach its proper platform. Is there a special website or anything I can go to in order to make this happen? I would like to hear your opinion and/or feedback.
#ebook #price #selling #strategy
  • Profile picture of the author Gambino
    I'm assuming that you've created a product and you're now looking to recruit affiliates to promote your product? Not to be a Debbie downer but I'm not sure how realistic your goal is. But, as they say, there's only one way to find out.

    Unfortunately, affiliate marketing is a reputation based business. Participating in other product creators launches and having a proven track record will help you build a reputation so that affiliates know that you're legit, your products work, and that they'll be paid for their efforts.

    At this stage, the first piece of advice I would give you is to build an entire funnel. You're going to have to give affiliates commissions (at least 75% but I'd recommend 100%). You're going to have to motivate affiliates to promote your product instead of other products. So, your back end profits is where you can cash in with splitting commissions with your affiliates.

    A lot of new product creators can't wrap their heads around giving out 75-100% commissions for their products. But, in my opinion, it's the only way to go. Affiliates will develop your buyers list for you, so as you continue to develop products, promote other affiliate's offers to your list (as mentioned earlier), and make money over the long haul. It's a snowball effect.
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    • Profile picture of the author ally0
      Thank you for responding. What price do you think an e-book should go for?
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      • Profile picture of the author WarWizard
        Originally Posted by ally0 View Post

        Thank you for responding. What price do you think an e-book should go for?
        That's a question for your market to answer.

        What are similar offers going for (especially in the marketplace you are looking to offer it - ClickBank, PayDotCom.com, JvZoo, etc)?

        Are you offering similar bonuses etc?

        What niche are you in and what are your direct and indirect competitors offering and pricing their offers?

        If you do not understand what an 'Offer' is, check this out -
        Is there any way you can add value to your indirect (and direct to an extent) competitor's with your product offering?

        You might find this useful too -
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  • Profile picture of the author NetMan
    [DELETED]
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    • Profile picture of the author ally0
      Is there a marketing strategy that can guarantee results. I don't have a huge budget. If I had the money, no problem I would spend, but I don't. That's why I was hoping for a place to find affiliates who already have a list of customers.
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      • Profile picture of the author Gambino
        Originally Posted by ally0 View Post

        Is there a marketing strategy that can guarantee results. I don't have a huge budget. If I had the money, no problem I would spend, but I don't. That's why I was hoping for a place to find affiliates who already have a list of customers.
        No, there is no marketing strategy that can guarantee results. If there were, we'd all be rich.

        If you're going the affiliate route, then you're going to have to give them at least a large portion of your earnings. After all, they won't promote you for free.

        But even if you pay them based on commissions, you still have to sell yourself to them. Why should they promote for you when they could promote for me or someone else? They don't know you, or your product. It's been said that a very small percentage of affiliates create a very large percentage of affiliate sales. Super affiliates aren't just going to be drawn to you.
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  • Profile picture of the author Steve B
    Originally Posted by ally0 View Post

    My goal is over 10-15k units sold in the first week. Is there a special website or anything I can go to in order to make this happen? I would like to hear your opinion and/or feedback.

    Let's see . . . 15,000 ebooks sold in the first week . . . at $27 each . . . you should pocket $405,000. Of course, if you have affiliates, they will want to be paid a large share of your sales proceeds.

    So let me ask you, what have you done to grease the skids, prime the pump, prepare for the launch?

    You're going to have to sell an average of 2,143 books each day. It will require you to have a fantastic marketing plan in place including an extremely high converting sales page and a massive launch.

    "Is there a special website or anything I can go to in order to make this happen?"

    No, there is not such a web site. Your results will depend totally on your own marketing. Given your 1st week goal I would suggest you set aside a paid marketing budget of at least $5/book you expect to sell - or $75,000 for your first week.

    I hope you reach your goal.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author ally0
      What about the story of the ebook "The Truth About Six Pack Abs"?
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      • Profile picture of the author Gambino
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        • Profile picture of the author aizaku
          Originally Posted by Gambino View Post

          If funny that you mention this because I stumbled across the article below a couple days ago. Make no mistake about it, this isn't just an ebook that some guy wrote that thousands of people just happened to buy.

          The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results) | The Blog of Author Tim Ferriss
          That's a great post and masterful marketing story

          where the marketer took what people wanted the most (he tested this) and created an ebook that provided total body fitness while marketing the desire..
          Signature
          >> 2018 Money Making Method Video Guides [NO OPTIN] <<
          80% Of These Proven Guides Are Free... ]
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        • Profile picture of the author ally0
          Yes exactly that's the story I read. I don't care if I have to pay 75%, I originally want to pay 70%.
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          • Profile picture of the author Gambino
            Originally Posted by ally0 View Post

            Yes exactly that's the story I read. I don't care if I have to pay 75%, I originally want to pay 70%.
            It'll be tough sledding, in my opinion. Unfortunately, it'll be what your affiliates want. Off of the top of my head here is a few things I would do to get the ball rolling:

            1. Connect with your target market. Have them review your product and give you feedback/suggestions.
            2. Complete your funnel, it will need to be tweaked along the way. But set up your product, sales page, landing pages, autoresponder, funnel (up-sells, down-sells, cross-sells, additional products, etc)
            3. Create an affiliate portal with images, emails, etc affiliate can use.
            4. Connect with your affiliates. I would recommend a hosted option since you have no reputation. At least affiliates will know they'll be paid this way. Then reach out to authorities in your niche/market. Present your product, your offer, and ask them to promote it. Be open to their suggestions and be prepared for rejection. Possibly include their products in your funnel.
            5. Reach out to potential affiliates on affiliate forums, facebook groups and websites.

            However, you don't seem open to resolving (m)any of your issues.
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      • Profile picture of the author WarWizard
        Originally Posted by ally0 View Post

        What about the story of the ebook "The Truth About Six Pack Abs"?
        Mike took just over 2 years to get TAA to hit $50k/yr, and then grew from there.
        Everything takes time.
        Its like planting a tree, watering it,taking care of it and finally harvesting its fruits.

        Read his story here - The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results) | The Blog of Author Tim Ferriss

        Also remember in 2005, Clickbank was not flooded with so many digital products, and AdWords was so easy to use. ie you could get clicks for cheap and direct them straight to sales pages and optin forms.

        All the best with your goals.

        One step at a time.
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  • Profile picture of the author jbsmith
    You want to be in the $27-$47 range typically - where in that range often depends on your competition and your strategy in relation to your competition. I like to come in just over my competition and make sure my products are differentiated enough to show WHY they are worth it.

    In other words, typically I try to position as the best product and not the cheapest...I find that helps with both market positioning and for affiliates (they get more commission)

    Now, you do want to make sure your sales page and sales funnel converts - and THEN you need to work your a** off creating relationships with affiliates until you begin to convert and then word-of-mouth and publicity will kick in.

    Jeff
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  • Profile picture of the author wealthydon
    I am not a doom prophet. No! Making 10k sales cannot
    be achieved in 1 to 4 weeks. Have you build an email list
    of subscribers? Do you have existing JV partners and affiliate
    marketers who already know, like and trust you?

    Are you a brand name or expert in your niche market? Have
    you carried out a survey with your list to know what they want and at
    what price? What preparations are you making before product launch?

    There are a lot of other variables involved here? Every soccer team is always
    hopeful of beating their opponent until they are on the field of play. That
    is where your tactics, strength and preparations are displayed?

    Dreams can only become reality when adequate preparations have been
    made. All the best!
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  • Profile picture of the author shawnturner007
    I can admire your ambitions, but will tell you that your goal is highly unlikely even if you buy a list of laser targeted people. In order to have success online you would need to either already have a site that's receiving at least 3k daily visitors or you'd be spending some serious dough on marketing and promotion. Like anything, success doesn't happen overnight. It's a marathon so buckle up, hit the pavement and learn.
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  • Profile picture of the author shaunybb
    Hey there!


    You will need to think on your own what the price of the ebook is and you should test different prices!


    $19 might work for someone but for you it might not work out at all. People have had more success with $197 priced products than people that are selling $1.


    It's not necessarily the price of the product that makes a ton of sales, it the way you market it!


    You could have 1000 affiliates but if there clueless you won't make any money from them!


    Conclusion market well and find high profile affiliates!
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  • Profile picture of the author gweijie
    if you have a good product I would even say 39 or 49 would be okay. If people want your information, they wont care about a $10 difference
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  • Profile picture of the author FajarSidik
    usually depends on the page ebook if I , pages 1-15 I was selling below $ 15. and the further prices can be adjusted . and it is a realistic price for the market out there .

    This is only my opinion .
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  • Profile picture of the author TaxMaster
    I'm working on my first ebook as well. This was a pretty useful thread. I feel like there is a lot of info to wrap my head around for creating the funnel and starting to generate an email list. Yikes
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  • Profile picture of the author Jeff Griffiths
    I think creating and marketing an ebook is a lot like other online ventures. You can read and watch videos until the cows come home, but in the end, you're not going to learn until you put your ideas into action.

    If there was any guaranteed method to succeed it would likely be abused until there was nothing left of it. Instead, blaze your own trail and learn all of the valuable lessons that trial, error and failure will bring you.
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  • Profile picture of the author SadiyyaPatel
    Making that much money from just one product with no backend in place is going to be really tough, even if you're already a recognized expert in the field and people really want the information you provide in your ebook.

    I suggest that you get your hands on Jeff Walker's Product Launch Formula and rethink your entire product launch funnel and strategy.

    The "Truth About Abs" is a true story, but keep in mind that it's the exception rather than the rule.

    The first step would be to start building your email list. The second step would be to add upsell offers to the product launch funnel. It's going to be very tough meeting the financial goals you have set with such a low starting price.

    What can you do to add value to your existing offer that you can market as an upsell? Could you offer a set of videos that you can upsell for $197 or more? How about cheatsheets, checklists, templates etc.

    Hope this helps.
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