Would You Rather Have 250.00$ Or 1000 Opt-Ins To Your List?

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I was just talking to a friend of mine that told me he spent 250.00$ on a ppc campaign. He told me he only made a few bucks, but he got about 1000 opt ins to his list. I was wondering which one do you think is better. If he would have made his investment back with a little profit but did not get the opt-ins? Or if he got the opt-ins but no money because either way that list is going to be money to him. I told him that many subscribers is as good as money in the bank regardless of if he did not make any money on the front end. What do you guys think?
#main internet marketing discussion forum #list #optins
  • It would depend upon who the subscriber are, and what got
    them onto the list, but all things being equal, I'd take 1000
    subscribers over $250.

    As long as they are tightly focused on a topic for which I
    have a great backend product, I'd quickly make much more
    than that :-)

    Willie
    • [ 4 ] Thanks
  • REALLY depends on the offer, on the sales funnel and on the quality of the subscribers. With a good sales funnel a thousands opt ins would generate far more than 250 dollars at least for me. Opt ins are better because they offer the chance to ad value and build a relationship, where money is just money. The value is ALWAYS the relationship with the list, not just the number of subscribers.
  • I'd take that every day of the week... providing it was me doing the building of that list....

    1,000 subscribers is always gonna bring me more than $250 in the long run... and that's the game I'm playin'.

    Peace

    Jay
    • [ 2 ] Thanks
    • [1] reply
    • 0.25 cents per subscriber is extremely cheap, i would definately say your friend did a very good job.

      Not only can you sell your own products and affilate products in the backend to recoup the money spent and some but you can start to leverage a list of 1000.

      I will let you in on two ways.

      The first is simple, offer something for free to your list to refer a friend (you need a script for this) and set it at least 3. if just 5% take you up on your offer then you will get 150 new subscribers, doesn't sound like much but those 150 will subscribe more. to increase it offer something incredible and set the minimum referal at 5.

      second, you can swap list ads, with a list of a 1000 (which should be growing from the tell a friend script) you can find other people that have 750 to 2000 subscribers and swap ads. you can expect to increase your subscribers by a couple hundred if you offer something for free. repeat this process with 5 or 6 list owners and your list will double.
  • Its all targeted of course. This is what I was trying to tell him. In the long run the list is money well spent.
    • [2] replies
    • It depends on the quality of the subscribers and how well he follows up with them (For example, does he build a relationship with them, with the occasional product offer mixed in, or does he just pitch offers at them? What does he do to stand out from all the other emails they have in their inbox? etc.)
    • At the rate of .25 for targeted subscriber, I would looking to duplicate that process over and over.
  • I'd want the 1000 subscribers, but I'd also want the $250 back immediately so I could repeat the process over and over again for free.


    Andrew
    • [1] reply
    • $250 is a lot more valuable than 1000 opt ins that you do nothing with.

      However...

      1000 opt-ins with a plan is worth way more than $250 compounded over time.

      When you create your business plan, take time for contingency planning. That way, when things don't go exactly as you had planned you can immediately put an alternative plan in place.
  • I'd go with the opt-ins. Generated from PPC must be decent subscribers.. there's money in that list
  • Are they Canadian dollars, US dollars, or HK dollars?

    Are they highly targeted subscribers or purchased leads?

    I'm assuming you mean USD (obviously) and highly targeted subscribers, so I and every other sane person here would probably take the 1000 subscribers over the $250 any day

    Curtis
  • I have a feeling he is marketing to them right away.I told him he should use a series of e-mails first to build trust but I don't think he is listening. He is still pissed he did not make his investment back immediately. I think he believes the opt ins to him are not as good as getting paid upfront.
    • [1] reply

    • Well, did he have a cpa, affiliate, or other offer on the "thank you" page after they opted in?
  • I am new here but I think your friend did pretty good.
    .25 per prospect opt-in ain't too bad.
    I don't know the price of his product.
    But if he follows up with them correctly, he should make his money back and be able to move a few of them to his buyers list.
    1000 leads x 1% conversion x $25 product = $250
    = Free List
  • Id rather have $250 AND 1,000 subscribers. Infact why stop there? $250,000 AND 1,000,000 subs.

    I dont want to pay for a list - I want the list to pay me.
  • If he knew what he was doing, he could turn that list into a thousand dollars per month for quite some time to come. I think that I could even make a profit off of it fo a while, and I know nothing about email marketing. But at that price, I would think any sane person would trade $250 for 1,000 opt ins over and over. I get the impression that your friend will not do very well with it, given what you have said. It is too bad.
  • If the subscribers are targeted and they are interested to know what he has to offer then I think it's a great deal but if he won't be able to make his money back then I don't think he should have done it.
  • If he'd rather have his $250, tell him I'll happily take the 1000 opt-ins and give him $250


    • [ 1 ] Thanks
  • I end up paying a lot more per lead through PPC - happily in most cases. I've "NEVER" made money with PPC and that's o.k. with me.

    I make up for it on the back end through the list.

    My SEO newsletters that target businesses spends around 9 dollars per lead. One client can be worth thousands through the course of a year so no big deal.
  • Targeted, ready to buy opt-ins are cash on a stick

    Tyre kicking noobs, are cash down a drain

    It's all relative to how targeted they are
  • Exactly, write a small autoresponder series to them offering them something good or that will grab their attention and then go from there.
  • The opt in's he got for 250.00 do the math he got them very very cheep he did a great job
  • No CPA, but I do believe he had an affiliate offer on the thank you page.
  • 1000 targetted opt ins without question.
    • [1] reply
    • I agree with Willie as long as the 1000 subscribers are of the same interest niche. You can upsell them again and again.
  • Like all who have agreed with the 1000 subscribers, I will put my cards in that hat too. Of course it would be prefered that they would be targetted and active, but even a 1% sale rate for a product at $25 would bring you to the same avenue...and usually always have MINIMUM 5% so its a 'no brainer' !
  • I was told that the conversion rate was around 3-5 percent. I based alot of numbers on this conversion to try and explain it to him. Think about it, if you get 3% conversion for a 30 commission he'll make about 900.00$ and he could upsell them and do this over and over again. I cannot make him see the light. I am considering asking him to sell me the list.
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    Would You Rather Have 250.00$ Or 1000 Opt-Ins To Your List?

    I was just talking to a friend of mine that told me he spent 250.00$ on a ppc campaign. He told me he only made a few bucks, but he got about 1000 opt ins to his list. I was wondering which one do you think is better. If he would have made his investment back with a little profit but did not get the opt-ins? Or if he got the opt-ins but no money because either way that list is going to be money to him. I told him that many subscribers is as good as money in the bank regardless of if he did not make any money on the front end. What do you guys think?