22 {{ upvoteCount | shortNum }}
22 {{ upvoteCount | shortNum }}

My head is going to exposed, What should i do first

by Double Q
21 replies
Dear warriors!

I am new on board to handle an online store. Since, the last guy left so rush everything isn't completed.

here's the state:
Website 's just launch 2 month. content are all copied, the product listed over 300, all of them dont have enough basic information like: weight, size, only price and photo, (three language), I have counted my speed of completing a 1 listing atlest spend 25-30mins ,some may take a hour. my boss complaint it take too long.

daily traffic around 40 to 200(if we have FB campaign) , we have another guy focus on social media, and i can use his materials .and, thats would be good for me.

My boss came to me this morning tell me to make sells, because FB already drive traffic.

I am not sure what should i do first.

1. rewrite all the policy? ( i can hire someone to do this quick from my own pocket)
2. optimize products page , 300 listings , if too focus on optimize listing ,i definately no time to do other thing, I think i should only pick few of potential products to optimized it.
3. Drive quality traffic without spending money. writing article in website and repost it on Ezine/ make some product promotion and websyoutube
and what else can increase website traffic? without spending money?

Please give me some guilde , If you were in my position , how to make sales quick . I know the foundation of website is not strong. i can;t expect too much.
#bakclink #ecommerece #exposed #head
  • Profile picture of the author PBScott
    All you can do is get to work on it as fast as you can. 300 listings isn't that bad, your talking about a month or so of hard work.

    If your boss is unreasonable and he won't give you time, and you don't want to work for him that is another issue altogether.

    I wouldn't waste time on SEO for instant sales, SEO takes time, you will have to go to adwords for fast results.

    Sometimes the employer doesn't have a clue how long things take, not much you can do about other than educating him.

    Getting your listings up to date builds a proper foundation for all your sales efforts, that is the logical place to start. Perhaps you could update one page and do the listing for that page on AdWords once it is done before moving to the next page, you can't do everything at once.
    Signature

    If you don't look at this => Really Funny Shirts <= you missed something in life

    {{ DiscussionBoard.errors[10849662].message }}
  • Profile picture of the author EugeneWHZ
    I think you need to have a short talk with your boss explaining that web site and product pages are not ready for traffic from FB.
    You need to have everything ready first of all and only then start advertising. Better wait a few days and then start FB campaign or in this case all visits from there will be useless.
    Signature
    Web Hosting in Atlanta, USA | WebHostingZone.org
    {{ DiscussionBoard.errors[10849665].message }}
  • Profile picture of the author PPG19
    Stop your FB campaign if your website is not ready. You will loose money.

    You should not be copying any content. It is really important that your content is unique and that you give out as much information about your products as you can. Add weights and sizes. Also the pictures should be high resolution pictures and more than 1 for each product. I think spending 20 to 25 miutes for each product is ok if you will have to add all that information.

    Write good, unique and quality articles and and use Viral Content buzz to promote them.
    Write on Forums related to your niche and add a signature, contact bloggers that write about your niche and offer them a nice commission to promote your products or send them some of your products for free so the can review them on their blogs. Establish a business relationship with them. Join Facebook groups related to your niche. Sell your products on Amazon and Ebay. Sign up on twitter, instagram, pinterest and all the other social media platofrms and learn how to use them effectively. Do youtube reviews of your products.

    Many more ways but it would be helpful if you share your niche.
    {{ DiscussionBoard.errors[10849668].message }}
  • Profile picture of the author techwizard
    Slap the shit out of him with a keyboard and get back to your work:

    - If there are no conversions (or website clicks) stop that campaign, even if you see people saying to wait 5 - 7 days a shitty campaign can be detected from the first day.

    - Make some changes in your website first then think about promotion on facebook , and FB isn't the only plateform out there.

    - Explain to that idiot what facebook is .

    - If you get conversion to that dummy and you managed to get it to work, quit and start something for yourself.

    - Getting free traffic from Ezine and articles isn't easy . Check adword , banners buying, email blasting for more exposure.

    Good luck
    Signature
    [Done for You] Your OWN 6 Figures e-Commerce Apparels Brand selling your OWN products (Shirts, Hoodies, Crewnecks and more)
    {{ DiscussionBoard.errors[10849770].message }}
  • Profile picture of the author yukon
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[10850905].message }}
    • Profile picture of the author BigFrank
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[10851452].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by BigFrank View Post

        Stop staring and tell him to pull-up his zipper!

        Frank

        Lol, they deleted my comment but here you are.
        {{ DiscussionBoard.errors[10851760].message }}
      • Profile picture of the author George Schwab
        Originally Posted by BigFrank View Post

        Stop staring and tell him to pull-up his zipper!

        Frank

        you takin it too far, what he meant was:

        "My head is going to explode!"

        well, now its the time to pass out umbrellas to the audience
        Signature

        {{ DiscussionBoard.errors[10851828].message }}
  • Profile picture of the author alamest
    I am bit confused here...

    Why would your boss hire you if you have no idea on "How to sell".

    Are you own boss?

    Basically, you are in a rush, you have to calm down, nothing to rush.

    Build your website properly, and you don't need 300 products to start with it, you just need few products to start and when the website is developed, start doing Google AdWords and promote to Google user and see whether it converts or not even it takes $10 to convert just check it.

    When you understand that people really like your products then you can go for advance marketing, but I should not tell you everything now because you will be excited and overwhelmed.

    Go slow and steady, nothing to rush
    Signature
    {{ DiscussionBoard.errors[10850910].message }}
    • Profile picture of the author PBScott
      Originally Posted by alamest View Post

      I am bit confused here...

      Why would your boss hire you if you have no idea on "How to sell".

      Are you own boss?

      Basically, you are in a rush, you have to calm down, nothing to rush.

      Build your website properly, and you don't need 300 products to start with it, you just need few products to start and when the website is developed, start doing Google AdWords and promote to Google user and see whether it converts or not even it takes $10 to convert just check it.

      When you understand that people really like your products then you can go for advance marketing, but I should not tell you everything now because you will be excited and overwhelmed.

      Go slow and steady, nothing to rush
      The boss is an idiot, there is no help for people trying to tell people to do things they have 0 idea about. He is probably just trying to motivate the OP and be boss like, but doesn't have a clue on how to do it himself.

      OP, show him results in Analytics and he should shut up.

      If you know a little bit what you are doing that is simple.
      Save
      Signature

      If you don't look at this => Really Funny Shirts <= you missed something in life

      {{ DiscussionBoard.errors[10851419].message }}
  • Profile picture of the author Steve B
    Originally Posted by Double Q View Post

    I know the foundation of website is not strong. i can;t expect too much.

    At least you realize that your business approach is on shakey ground.

    Anything you do to try to increase traffic will probably be for naught. It will be like trying to put a bandaid on a severed limb.

    If you really want to have a successful business, you need to build it on a sure foundation. You need to fix what's wrong with your web site because more traffic to poor destination is no formula for increased profits.

    Your boss may or may not want to invest more time, money, and effort into fixing your site. If he is not willing, no amount of traffic is going to help.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[10851433].message }}
  • Profile picture of the author MarkAse
    Yes.

    Seriously, you'll have to do all of the above.

    I'd start with the products that already sell and redesign those pages. Include photos and hopefully a video (unboxing actually does work).

    Start a blog today. Internal links help and showing your knowledge of the products is invaluable to sales

    Really with traffic already there, you've got a nice opportunity to grow pretty quickly
    Signature

    My current project, the Uncorked Ventures Wine Club. More coming soon, here.

    {{ DiscussionBoard.errors[10851492].message }}
  • Profile picture of the author aizaku
    quit.. that's always an option


    -Ike Paz
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
    {{ DiscussionBoard.errors[10851747].message }}
    • Profile picture of the author discrat
      Originally Posted by aizaku View Post

      quit.. that's always an option


      -Ike Paz
      Yep, cutting one's losses at the Appropriate time is sometimes the very best Route in Life !



      - Robert Andrew
      {{ DiscussionBoard.errors[10852287].message }}
  • Profile picture of the author lhlouiscom
    It's great to go with Facebook Ads,

    But are those traffic targeted and interested in what your e-commerce store is selling?

    Is your store have overloaded with products or too many types of products?

    When you're using the FREE method [writing articles?] of driving traffic to your store, you will need a long time to watch their behavior, use different types of tool to identify them [that's a lot] and more important is Time.

    The fastest QUALITY traffic is now when you're using Facebook Ads. The most important thing you listed above is driving targeted traffic using Fb Ads.

    -Louis
    Signature
    {{ DiscussionBoard.errors[10851766].message }}
    • Profile picture of the author Double Q
      Yup.. too many cayegories. Tactical gears is main cat.also includes some accessories, appatel. Even figures. ... .spwnding half day to do product search, ps photo, rewrite descrption and half day to input those matetial for just just 5 to 8 products a day. Such a waste time. ..even need to reset the shipping fee in weekend. Jeez ..a flat rate 30 to all product ignoring the weight and all country...the website shouldnt be launched
      {{ DiscussionBoard.errors[10854779].message }}
  • Profile picture of the author Catherine Bueno
    Hello there,

    It even came out from you; you know that the website's foundation is not strong, and you can't expect too much. This is applicable to you and your work. Pal, there's no sense of rushing things out just because your boss wants you to make a sale (and I assume make a sale TODAY, ASAP, PRONTO).

    If you love your job, maybe it'll help if you let your boss understand the situation at hand. Let him know the website's not ready, there are a lot of things to do and needed hands to get the job done. Then, as soon as you fix everything, you can proceed to focusing on marketing and making a sale.

    I hope you get my point, and all the points we raise in here. I wish you the best of luck.
    {{ DiscussionBoard.errors[10851797].message }}
  • Profile picture of the author OBVA VirtualAssistants
    You have to optimize your listings to increase your sales. As you said, you can hire someone who can help you to complete it at the earliest. If you have used Facebook alone, you can try some other social media sites like Twitter, pinterest, Instagram to boost more sales. It may take time but the reward is for sure. If you need help you can contact me!!
    Signature
    Internet Marketing Virtual Assistant - Daily Internet Marketing in a budget!
    {{ DiscussionBoard.errors[10852251].message }}
  • Profile picture of the author maxsi
    Agree with this => Stop your FB campaign if your website is not ready
    Signature
    From $0 To $360 Within 24 Hours (click here) ******* Get 1K Leads per Day...(use this FREE TRAFFIC)
    {{ DiscussionBoard.errors[10852278].message }}
  • Profile picture of the author get nashville family lawy
    The best way to handle your scenario is to focus all your energy in completing your website. The guy doing your social media marketing could even help you with that.
    {{ DiscussionBoard.errors[10852361].message }}
  • Profile picture of the author agmccall
    Originally Posted by Double Q View Post


    My boss came to me this morning tell me to make sells, because FB already drive traffic.

    I am not sure what should i do first.
    If your boss is telling you to make sells then tell the boss to get the site finished and then you will make sells. You can't do both and if your boss does not understand that then just go find another job.

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[10852378].message }}
  • Profile picture of the author opensourcenetork
    Based on my understanding, you are already driving traffic to your site and your boss wants you to convert them into sales. In order for you to do that, you have to present them with things that they would want to buy, without that, there will be no sales.
    {{ DiscussionBoard.errors[10852689].message }}
  • Profile picture of the author cetab titan
    This is very simple, like what opensourcenetork said, even if you have visitors in your site, there will be no sale if there are no distinct attractive products or services that they should avail. Your products or services are the most important part of your website, this is where you earn money and without them being attractive to clients, either with information or content, then there will be no sense to continue the social media marketing.
    {{ DiscussionBoard.errors[10852838].message }}

Trending Topics