Pros and Cons in making your own product vs. promoting others

21 replies
Hi,

I was just considering the pros and cons of promoting
a vendor's product or making your own product and promote that
as an affiliate...

I like to start with the pros...

- Get 100 % of the commissions and in return make more money
- You are the product owner and you get to be seen as an authority
on the subject in a specific niche that you choose.
- Get other affiliates to promote your product ( Free traffic )
- Less competition... as affiliates promotes for you.

The cons:

- Know what to create
- Test it... if it will fall or fly
- More creation work
- Compete with other vendors.
- To Find a compelling uniqueness and add a new twist to an old subject can be challenging
(Everybody likes to buy the NEW product...
even though nothing is new.. just the angle )

As for me... I aim to create my own products...
I think it outweighs the negatives... what do you think?
Any additional Cons and Pros to the subject ?


Best regards from
Ole Didriksen
#make #product #promote
  • Profile picture of the author aizaku
    you can do both you know

    that's what i do in both the IM niche and the baby shower niche...

    I sell my own products and affiliate products..

    and sometimes i use my own products or incentivizable lead offers as lead magnets.


    you just need a list..

    all the best
    Ike Paz
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  • Profile picture of the author Michael Meaney
    Do both..

    ...SOMETIMES..

    But not all the time..

    Use affiliate marketing to find really profitable niches, then create your own products in those niches.
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    • Profile picture of the author Ole Didriksen
      Hi Michael,

      That's a good point! As you build on what's already working. Thanks

      Originally Posted by Michael Meaney View Post

      Do both..

      ...SOMETIMES..

      But not all the time..

      Use affiliate marketing to find really profitable niches, then create your own products in those niches.
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  • Profile picture of the author onegoodman
    Originally Posted by Ole Didriksen View Post

    Hi,

    - Get 100 % of the commissions and in return make more money

    Best regards from
    Ole Didriksen
    100% of the commission, how many products of yours have you promote it ? You never get 100% of a sale.
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    • Profile picture of the author Ole Didriksen
      Hi Onegoodman... thank you for the feedback. Yes, you do if you sell them by driving your own targeted free traffic. Offcourse... if you take into account that time is money... you are right.

      Thanks

      Originally Posted by onegoodman View Post

      100% of the commission, how many products of yours have you promote it ? You never get 100% of a sale.
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  • Profile picture of the author theoperator
    Look into the terms "white label" or "private label rights" products. Building a good product can take months. Then same with your offer. Then you launch and say it's a flop. Well the PLR product would have saved you 2-4 months of development time.
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    • Profile picture of the author Ole Didriksen
      Yes, that's a good point... saving time by failing and learning quickly. Thanks

      Originally Posted by theoperator View Post

      Look into the terms "white label" or "private label rights" products. Building a good product can take months. Then same with your offer. Then you launch and say it's a flop. Well the PLR product would have saved you 2-4 months of development time.
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  • Profile picture of the author hynds
    For the beginning I would suggest to promote other products, this way can help you to avoid many risks from the start. This way also can help you to gain more experience in sale, marketing, website, products, promotion,...any many other thing you need to know before you start your own.

    Good luck to you,
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  • Profile picture of the author T S Chan
    For a beginner, I suggest start with affiliate marketing.

    When you're more experienced -> product creator.
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  • Profile picture of the author kIwOk168
    I agree with the others that, for a start, it is more advisable to promote other people's products as an affiliate. It greatly lowers the risk as you are trying to get a feel for your market.

    Also, to add to a big cons to selling your own product - customer support. More so if you have affiliates. Not only will you handle your customer's issues, you would have to handle your affiliates' as well.
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  • Profile picture of the author jinmin
    Well, I spoke to newbies in last year marketing event and got to know that the main challenges they are facing was the technical know-how. Most of them told me they do not know how to use Wordpress, setup JVZoo/CB, etc. let alone writing sales copy, and prepare all the necessary in setting up the product. Although the people I spoke to may not represent everyone but I believed most people who are just getting started are facing the same issue.

    Therefore, for newbie who are just getting started in IM, I would recommend them to promote affiliate products and at the same time, observe closely and learn what the product owners are doing. Once they get the hang of it, it's time to start building their own product.

    That's just how I look at it in order to ensure absolute beginners do not get overwhelm and throw in the towel at this Internet Marketing thingy. It is of course depend on the situation and how ready and what is the foundation the person has.
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    • Profile picture of the author Ole Didriksen
      Hi Jinmin,

      Thanks for your feedback. Guess you are right... the technical know how
      can seem to be quite scaring... and by chunking it up to smaller pieces
      you can reduce the overwhelm... which is the #1 throw in the towel friend.

      Not the least... you can see what's working for the vendors as you said

      Great

      Originally Posted by jinmin View Post

      Well, I spoke to newbies in last year marketing event and got to know that the main challenges they are facing was the technical know-how. Most of them told me they do not know how to use Wordpress, setup JVZoo/CB, etc. let alone writing sales copy, and prepare all the necessary in setting up the product. Although the people I spoke to may not represent everyone but I believed most people who are just getting started are facing the same issue.

      Therefore, for newbie who are just getting started in IM, I would recommend them to promote affiliate products and at the same time, observe closely and learn what the product owners are doing. Once they get the hang of it, it's time to start building their own product.

      That's just how I look at it in order to ensure absolute beginners do not get overwhelm and throw in the towel at this Internet Marketing thingy. It is of course depend on the situation and how ready and what is the foundation the person has.
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  • Profile picture of the author Mark Singletary
    Originally Posted by Ole Didriksen View Post

    I like to start with the pros...

    - Get 100 % of the commissions and in return make more money
    *snip*
    - Get other affiliates to promote your product ( Free traffic )
    Just want to point out that many folks that make it really big selling their own stuff, don't get anywhere near 100% commissions from their own product. They are giving even up to 100% of the selling price away to an affiliate. On backend sales it's common to give up at least 40% to an affiliate.

    While everyone doesn't use affiliates, enough do to make it a legitimate point to argue about how much commission a product owner may expect.

    Mark
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  • Profile picture of the author EugeneWHZ
    I think that is worth to learn both opportunities and apply that for different groups of the products in order to make sure what would work better. Test yourself everything and decide what is better for you in each case.
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  • Profile picture of the author John47
    I think you should do whatever you feel comfortable with. Most of the gurus will advise creating your own products to reach the higher income level that this path gives. These guys are usually selling their own courses on how to create products though and their objectivity may be questioned!

    It depends on what product you have in mind. If it is an evergreen type, then go ahead and get affiliates to promote it.

    However, if you have to come up with endless product launches to keep revenue coming in, then you could easily burn out in a short time unless you add appropriate upsells and some sort of continuity stream such as a membership site with recurring income. This would ensure monthly income and give you a breather from endless launches.

    Ultimately, do what you are comfortable with and as others have pointed out you could follow both paths.
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  • Profile picture of the author felisitie
    I would create and sale my own products if i had the time but because of my location that does not allow paypal payments of which most affiliate networks or products use, i buy PLR products and use them instead and create my own payment processing system thus i won't need to worry about paypal. And also the advantage of selling your own products is that you sale on your own terms and conditions so you wont need to agree to someone else's terms and conditions that you may not totally agree with just so as to sell their product
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  • Profile picture of the author Catherine Bueno
    Hi there,

    Nice work! But why not try to do both and get the best from it?

    Good luck!
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  • Profile picture of the author ignmmulia
    Both are good, you just need to combine between creating your own product and becoming an affiliate. Creating a product is to grow your list and makes sales. Becoming an affiliate is to get more sales with your list.
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    • Profile picture of the author Ole Didriksen
      Hi, thank you for the feedback! Yeah... that's a good point... as you get to split-test and see what brings the highest ROI. Not all affiliate products are good... but if they can solve your target market pain any should do, right?

      Originally Posted by ignmmulia View Post

      Both are good, you just need to combine between creating your own product and becoming an affiliate. Creating a product is to grow your list and makes sales. Becoming an affiliate is to get more sales with your list.
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  • Profile picture of the author michaelkoehler92
    I have to say I prefer promoting my own products because there is more money in it for me... I guess it can be different for others though!
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  • Profile picture of the author discrat
    I will chime in and like some of the others have to agree that doing a combo is advisable. I think some people have talents where others don't. So it would be recommended to take stuff that you might not be an Expert at and promote Products of people who are Experts at it


    - Robert Andrew
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