I have been researching keywords with a view to creating a site to capture search engine traffic.
All well and good but I am wondering if someone can give me input to give me some reassurance that I am on the right track with what appears to be a keyword phrase goldmine.
I do know a fair bit about SEO related topics (mainly that it's mostly hype LOL) but I can certainly learn more.
While I won't give away the goldmine that I seem to have found here is the gist of it.
The keyword phrase is like "air mattress deals" or some such. This keyword phrase is searched for about 50,000 per month through Google (according to Google's keyword tool). The number of sites that are serving this keyword phrase is 209,000 (again in Google).
Now the thing is that the top ten sites that show up of those 209,000 seem to be easily beatable. What I mean is that all they have on their pages is a list of items and prices and little in the way of real content.
Correct me if I am wrong but it seems to me that if I (assume I am selling air mattresses) build a site that contains advice on air mattresses. What they are, how to pick a good one, how to get deals on them, whatever...that my site will outrank these other sites that do little more than just list prices and model names.
In other words my site will have content. Valuable content. Not just a bunch of prices and model numbers with little blurps under the model names.
Does this sound like a winning strategy to beat those in the top spot for this phrase? I mean to build a content site on air mattresses that has a lot more indexable content than the sites that are presently at the top have?
What do you all think? Am I on the right track?
Any and all input would be appreciated.