Broadening out a niche blog

Matthew,

IMO, I would just keep your current site as a niche site and not broaden it. I'm sure there are some things you can do the better monetize the site.

I would build a new site that was still a specific targeted niche site but that was related to your current site. Make the focus a little different (a little more broad if you like) but still within the overall market that you're now serving.

By doing this you will be able to re-focus your branding to the new site but still keep your current site and cross-promote with the new "brand" site. You will be in a position to also create other niche sites (like your current site) that fall under your brand site.

Continue to build up your current site to take advantage of the traffic you already get + it's a good audience for potential prospects for your new site.

Good luck,

Steve

I think this may be the answer to your question:

Especially with the URL and title. It's a short one, but the initials and name of it represent a specific diet which doesn't seem so popular.

If the diet/niche is unpopular, pushing the site may be like trying to push a dead horse (as the saying goes). I also agree about building a new site and broadening the niche a bit. Maybe you can be broad enough to incorporate what is popular now and leave yourself enough flexibility to incorporate what becomes popular in the future.

Best of luck on whatever you decide.

I'd create a new site and promote it in my email list and my youtube channel and whatever social media id have...

make it an option for your preexisting traffic...


-Ike Paz

Hi Matthew,

I vibe with Steve's advice.

Keep this site. Think through creative ways to monetize. Have you written eBooks through KDP Select? That's one idea.

Feel free to create a new site to explore another niche.

Broadening a niche - when the site is built on a narrow name and URL - confuses your audience. Just a difference of expectations. People will expect 1 niche based on the name and URL and when they see unaligned, broader content they will feel confused and either leave your narrow niche site, or at best, they will not take any calls to action due to the confusion.

Happy Niching

Ryan

Thank you all for the responses!

I know my topic very well, so I suppose creating a new post on a weekly basis won't really be too much of hassle while I create a new site.

Thanks to all the amazing advice around here, and on youtube about content writing, I'm currently going back and optimising my site a bit more for SEO and including some affiliate links where it makes sense to include them. And structuring my old content better to try to improve conversions.

Missed opportunities

At one point the diet was more popular - it was even featured on Oprah. I was frequently asked to be on either TV, radio, newspapers / sites / magazines. The only reason I often rejected them was because I never felt like an authority on the topic as I was still young, so it seemed silly. There were also plenty of older bloggers around during that time.

As I said the topic is about slowing ageing, and I started doing it when I was 18 and I'm now 32 almost. People think I'm either in my late teens or early 20s, so perhaps one day I can market this more, and do something with it. if I end up looking almost 20 years younger when I am 40 or so, maybe my word will carry more weight.

what I'm going to do going forward

I'm going to follow Steve's advice. I'd want to build a somewhat related authority site which is a bit broader and have this as a smaller niche within that brand as a method my future followers can explore as an option.

Thanks Ryan. I'll create an Ebook for my site and see how that goes, and optimise my site further with everything I've been learning about SEO, content writing, and doing a bit of outreach and link building.

The idea of abandoning my old site was hard, but I think this way makes sense. I really would like to explore another niche opportunity that is unrelated, but perhaps I can leave that for another time.

I hope to eventually become financially independent with internet marketing... I'll keep trying until I succeed. I know it's possible, I've seen so many people achieve their goals over the years...

I wish there were more hours in a day!

Thank you all!

Switching ur existing site niche, would have consequences (bad one, as google wouldn't appreciate it).

You should maintain it, and start a new blog if you can keep up with 2

Google is constantly changing things. That's another important part of blogging. You've got to keep up with what Google is doing. Stay on top of it, or a blog that is doing very well can lose its rankings and sales, and you practically have to start all over again. Make Google's policies page your friend and read it often to learn about ranking updates.

"Surprisingly my most popular post was about my hair, and that wasn't even really the topic of my blog."

I think you answered your own question on how to broaden out your niche blog! Having healthy hair is related to your niche of being healthy and staying (LOOKING) young.

Post more about hair and how to keep it healthy, or solutions to hair problems for both men and women.