Anyway.. loads of info is thrown around.. most of it from people who've never done the stuff they're preaching..
A while back I read a blog post (can't remember where) that said adding a phone number to your sales page can increase the conversion rate..
The post didn't show any hard data to support the claim..
...For clarification... You can't add just anybody's phone number.. it's gotta be yours.. not the local strip joint or pizza place or wherever you IM types hang out these days..
So I figured I'd add it to my list of things to test and share the results with my inner circle members, my FB group members... and you guys.
Here's what happened when I tested it:
BTW: This is the conversion rate NOT the number of sales
As you can see, looking at Test B, which had a phone number at the top of the page.. that increased the conversion rate... but only by less than 1%
On the surface you might think it's not too great right? It's not going to set the world on fire..
But I'll still take it.
Add up those extra sales over the course of a week.. a month.. etc.
I think this works because you're giving people an immediate way to contact you, should the have a problem.. it also conveys that you're a *real person*.. not some anonymous entity that might vanish overnight.
So for that reason, I think, it might increase overall trust.
If you have different results to share from your own tests, we should compare notes.