Crazy marketing experiment to "get more sales" - the results | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

8 years ago

Thank you for sharing.
Yes, as a online shopper myself I like it when I see those little Chat windows for quick on the spot contact so I can see how this would help.

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Mastery1

8 years ago

Great share!

Looking trustworthy is crucial for high conversion rates.

Things like having a privacy policy, terms of use, disclaimer, and contact form on your site make you look more trustworthy immediately. Didn't thought about adding my phone number, but I'll consider it.

In an AB test I run on one site of mine, adding a "featured on" (with some big names) also drastically increased conversions.

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rimam1

8 years ago

I've read the same thing. A real phone number and your real picture on the homepage increase conversions.

This was for a Yahoo ecommerce store that sells hunting equipment. I heard the same for a guy that sold cardboard boxes for moving.

Make your site authentic and trustworthy and you'll increase the chances of people buying from you.

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aizaku

8 years ago

1%, I'll take it..

every little advantage, I'll take it!

thanks for the share Mike.

-Ike Paz

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William Waltham

8 years ago

Interesting results. And you're right, any little bit helps. I would get a separate phone number just for the business, though. I wouldn't want my personal phone number published in public. But, I presume most people who do this use a dedicated business phone number.

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DURABLEOILCOM

8 years ago

Did you receive alot of phone calls or was adding the number more of just a mental comfort for customers?

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Hippos 8 years ago

And was the extra 1% worth the time spent handling these phonecalls?
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Michael Meaney 8 years ago

Originally Posted by DURABLEOILCOM

Did you receive alot of phone calls or was adding the number more of just a mental comfort for customers?

I think it provided comfort to customers.. and I received, an average one or two phone calls per day.. mostly from people who weren't sure if the product was right for them.

The calls typically only lasted for a couple of minutes, where I listened to see if my product was a good match for their needs.

In some instances it actually wouldn't have been any use to them and they appreciated being told the truth.

One chap kept phoning me... several times over the course of a few days..

..he was just trying to get free advice.. fair enough.. and he stopped after I invited him to join the waiting list for my very expensive coaching service..
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EugeneWHZ

8 years ago

What you did: you made process of starting order faster. So potential client is intersted in the service and have phone or live chat by the hand and use that right here and right away.

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IM Nathan

8 years ago

Great post! These 1 percenters can definitely make a difference when added together!

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Aart95

8 years ago

Your title is a bit misleading but thanks for sharing

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agmccall

8 years ago

I have an ecommerce site that sells custom golf clubs and we put a phone number on the site. It is my business partners phone number and he answers the phone 24/7. And, many of the calls are from people that just want to be reassured that there are people behind the site. But, for our business, the benefit has come from many seniors that want to purchase from us. These seniors sometimes are not that savvy when it comes to making a purchase online. So we are able to walk them through the process.

I am not sure about the increase in conversions but it does go a long way for customer service and we do get a lot of repeat business as well as referrals. This is not because we have a phone number on the site, it is because we answer the phone when it rings

al

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Alexis Gil

8 years ago

Good experiment! I support the idea about telephone number. Even 1% is a good result to start with. And even that fact that it brings more trust to your page makes it worth.

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PPG19

8 years ago

Having a phone number is a well known practice to increase conversions but i can't tell you exacly how our business benefited from adding a phone number because we had it since day 1. Getting 1% more conversions seems to be the average, or little above the average, when adding a phone number..

This is an experiment from a successful blog:

Test Conditions

Test Duration: From September 9, 2011 to October 24, 2011. (approx. 6 weeks)
Test Item: Website home page vs. home page variation.
Test Type: A/B Test (only difference between variation was a phone number and associated call-to-action).
Test Goal: Increase software sign ups from home page.
Results
53.96% of sign-ups originated from the home page variation with the phone number.
46.04% of sign-ups originated from the original home page without a phone number.
Conversion Increase: +.5% (half of a percent increase)

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chooseyourself

8 years ago

I think this is a good idea.

Could be a Google Voice number that you can give right?

That way you could track it as well without having to pay for a toll-free number.

I like that, think I'll test this out meself (I feel Eueopean now).

Thanks for the tip man.

-Phil

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Eden A

8 years ago

Great of you to share this info.

I just want to add
that also a Facebook contact
button can help.

Plus, if you add a picture next
to it can make a great difference
and make you look more trustworthy.

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Steve B

8 years ago

Michael,

Thank you for the thread and the share of your personal experience. It brings up some questions in my mind:

A seven day "experiment" is not a very long time, and in fact, would probably not be seen as a valid sample size by most statisticians. But your results certainly look promising.
So what was the result of adding the phone number? Did anyone call? The reason I'm asking is this: if you received a number of calls and answering them took you two hours, I am wondering if selling one more product (in terms of your profit) was worth two hours of your time? It begs the question: is the 1% increase worth the added time it takes to manage the calls?
Looking at your graph, the average increase in your business is less than one sale a day. So how much is that worth to your business? If you're selling a $10 product . . . not much. If you're selling a $1,000 product then it makes sense.
Are these subscribers to your marketing that you're selling to or are they cold leads? Maybe they already trust you or maybe not. It would be interesting to see. Maybe it's important to have your contact phone number on your web site or home page, but maybe it's not important on a sales page. I don't know - just asking.

Some things to think about. And by the way, I am a believer of having a phone number in your contact information but I have never personally tested having one versus not . . . so thank you for your experience.

Steve

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Michael Meaney

8 years ago

Originally Posted by Steve B

A seven day "experiment" is not a very long time, and in fact, would probably not be seen as a valid sample size by most statisticians. But your results certainly look promising.

From my research, the minimum sample size that is recommended by statisticians is 100.

I greatly exceed this figure.

If you are able to point me towards more credible information please do.

Originally Posted by Steve B

So what was the result of adding the phone number? Did anyone call? The reason I'm asking is this: if you received a number of calls and answering them took you two hours, I am wondering if selling one more product (in terms of your profit) was worth two hours of your time? It begs the question: is the 1% increase worth the added time it takes to manage the calls?

Yes I received calls, typically lasting no more than 2 minutes each.

Yes it is worth the time.

An unexpected benefit of being able to speak to customers in person, was the ability to hear objections that I hadn't considered previously, which allowed me to amend and address them in the sales copy.

I also suspect I have reduced the refund rate, as I could tell people directly if the product wasn't right for them.

Originally Posted by Steve B

Looking at your graph, the average increase in your business is less than one sale a day. So how much is that worth to your business? If you're selling a $10 product . . . not much. If you're selling a $1,000 product then it makes sense.

The graph does not include in the number of sales per day. It was not less than one per day.

It shows the daily conversion rate, which is different to the number of sales.

A conversion rate is the percentage of sales made... for example, if 8 people out of every 100 purchase, then I have a conversion rate of 8%.

The graph doesn't take into account back end sales, and the lifetime sales that customer will make with me, the reviews they'll give me and word of mouth.

This only reveals front end sales.. so even if each sale was for a $10 product (it wasn't), then it would be still well worth my time.

Big picture thinking.

Originally Posted by Steve B

Are these subscribers to your marketing that you're selling to or are they cold leads? Maybe they already trust you or maybe not. It would be interesting to see. Maybe it's important to have your contact phone number on your web site or home page, but maybe it's not important on a sales page. I don't know - just asking.

I wish I knew how to convert cold traffic at 7% - 8%, don't you!?

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PvPGuy 8 years ago

Originally Posted by Michael Meaney

From my research, the minimum sample size that is recommended by statisticians is 100.

Not to be a bugaboo, but to be statistically valid, you really need 10,000+. But I would say you could get by with 1k+ and have a reasonably accurate number (assuming you isolated factors that could cause unusual flow)
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PvPGuy

8 years ago

I remember a video by Mindvalley, where they stated the 800# increased conversions by 8%.

Definitely a trust signal.

just a quick edit: They presenter in the video also stated that any phone calls they received were an insignificant part of that 8% better conversion. This was during a launch.

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krees

8 years ago

That is very interesting. Thanks for sharing that. Getting a couple phone calls a day wouldn't be that bad. Getting a hundred phone calls a day would not be fun. I am going to research that.

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Jodie Davis

8 years ago

This has been on my to-do list.
Any suggestions as to where to get an 800 number that can be sent to my cell phone?
Has anyone tried offering chat, or does a link to Facebook IM work as well?

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BigFrank

Banned 8 years ago

Originally Posted by Michael Meaney

it's gotta be yours.. not the local strip joint or pizza place or wherever you IM types hang out these days.

And please explain to me, just how, by looking it it, I would know that the phone number belonged to you and NOT Santa Claus??

Thank you.

Frank

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Michael Meaney

8 years ago

Originally Posted by BigFrank

And please explain to me, just how, by looking it it, I would know that the phone number belonged to you and NOT Santa Claus??

Thank you.

Frank

Man, you just upset that he keeps giving you coal..

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BigFrank

Banned 8 years ago

Originally Posted by Michael Meaney

Man, you just upset that he keeps giving you coal..

Just looking for logic, which is in short supply around here.

I notice you couldn't answer the question, but I knew that when I asked it. lol

Deflect, much???

Frank

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Michael Meaney

8 years ago

Originally Posted by BigFrank

Just looking for logic, which is in short supply around here.

I notice you couldn't answer the question, but I knew that when I asked it. lol

Deflect, much???

Frank

You gotta chillout.. and lighten up.

The UK area code, combined with my charming British accent.. might give them a solid indication that they're phoning the right person.

And if they're untrusting of the phone number, then they ain't gonna buy from me anyway..

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BigFrank

Banned 8 years ago

Originally Posted by Michael Meaney

You gotta chillout.. and lighten up.

The UK area code, combined with my charming British accent.. might give them a solid indication that they're phoning the right person.

And if they're untrusting of the phone number, then they ain't gonna buy from me anyway..

lol. You still have not answered the original question. Read it again, and then give it another shot. You won't be any more successful on your next attempt.

Frank

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Michael Meaney

8 years ago

Originally Posted by BigFrank

lol. You still have not answered the original question. Read it again, and then give it another shot. You won't be any more successful on your next attempt.

Frank

And that's me done talking to angry people on forums for the evening.

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Mark Singletary

8 years ago

Originally Posted by Michael Meaney

And that's me done talking to angry people on forums for the evening.

The point is, and it's a valid one, is how in the world does anyone know that your name is Michael Meaney, that your forum avatar is really you, and if you listed a phone number it is really your phone number?

Having contact information just seems like good business and common sense to me.

But if you listed your neighbor's phone number because you were too broke to have your own phone, would anyone really know? Wouldn't the effect be the same - the prospect has someone to call and they have some internal reassurance that you are "real."

Word games? Perhaps. But I think it's relevant to the discussion because a couple posters talked about the necessity of posting "real" contact information or pictures. Not angry or trying to cause trouble at all. But that's just my opinion.

Mark

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aizaku

8 years ago

Originally Posted by Mark Singletary

Word games? Perhaps. But I think it's relevant to the discussion because a couple posters talked about the necessity of posting "real" contact information or pictures. Not angry or trying to cause trouble at all. But that's just my opinion.

Nope, completely irrelevant..

it was a test to see what would happen if you added a phone number.. The OP reported on his results and that's it!

The OP made a side note as a courtesy:

...For clarification... You can't add just anybody's phone number.. it's gotta be yours.. not the local strip joint or pizza place or wherever you IM types hang out these days..

but we all know some people will abuse.... its a given!

we could only hope that most of the people reading this will use this information ethically..

We shouldn't waste another second on 'what other people might do with fake phone numbers'

We could be talking about:

-phone number placement on page

-toll free numbers

-adding an answer machine

-anything relevant to the test..

we have a 1% foot hold so lets discuss ways to increase conversions from here...

-Ike Paz

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Michael Meaney

8 years ago

Originally Posted by Mark Singletary

The point is, and it's a valid one, is how in the world does anyone know that your name is Michael Meaney, that your forum avatar is really you, and if you listed a phone number it is really your phone number?

You're right.. There's absolutely no way you could prove to me that you are really Mark Singletary, and vice versa.. unless we met in person and exchanged ID.. and even that could be faked.

Reverse image searches might show, in some cases if the avatar is being used elsewhere..

Doing the same thing with a phone number... a reverse phone search might show the physical location? Or the person behind the number... in some cases maybe not.. temp numbers are easy to come by.

But beyond that, I suppose if someone had doubts about the number on a sales page, then they wouldn't pick up the phone.. or actually buy in the first place.

So.. with you or that other guy up there.. you might not feel comfortable making a call.. in which case, you are free to not do that.

As a quick test, it's shown me that people do call, and the presence of a phone number increases the conversion rate.. and I think it's already been mentioned here, but I imagine that adding a toll free number would boost it too.

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DWolfe 8 years ago

Originally Posted by BigFrank

And please explain to me, just how, by looking it it, I would know that the phone number belonged to you and NOT Santa Claus??

Thank you.

Frank

That's easy Santa only uses # Kringle

Disclaimer: for anyone that tries that number it's just a joke !
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PvPGuy

8 years ago

Jodie,
If you're just going to use the 800# and forward it, I'd recommend kall8 there are several good choices out there depending on your needs.

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Jodie Davis 8 years ago

That looks like exactly what I need. Just wish a number ending in CUCKOO was available. Doesn't really matter though. Just would be fun since I sell cuckoo clocks. Thanks much PvPGuy!
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Catherine Bueno

8 years ago

Hello there,

This is actually helpful. At least we have a basis that it works! Not much, but at least it works.

Thank you

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desireedavid

8 years ago

Yes, customers do like seeing phone numbers. They like knowing that there is someone they can call for questions or when something goes wrong. We always put our phone number at the top.

Thank you for sharing your experience, with data to match.

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BigFrank

Banned 8 years ago

Thank you for admitting that no one can ever know that the phone number you place on your website is real unless they actually call it. That was my only point and it has now been validated.

Frank

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kilgore

8 years ago

Originally Posted by BigFrank

Thank you for admitting that no one can ever know that the phone number you place on your website is real unless they actually call it. That was my only point and it has now been validated.

Of course you can put whatever you want to on a site and most people -- at least at first -- won't have a clue. I imagine, however, that if your site has anything but the smallest size and stature, word will eventually get around when people try calling the number and get an unexpected result.

My site isn't exactly a Google or a Facebook, but even so, it's regularly mentioned by small bloggers and on related forums. I can easily imagine someone recommending my site and someone else commenting back to them, "I'm not so sure about that site. I tried calling them and..."

The other problem is that there are other people who I do want to reach us, customers, potential partners, reporters, etc. Again, I can easily see any number of people trying to call me, failing and then just giving up rather than trying the contact methods I do want them to use. Lots of potential lost opportunities.

So while you're technically correct that "no one can ever know that the phone number you place on your website is real unless they actually call it", I think your statement doesn't quite get at the whole picture. At least not in my experience.

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BigFrank

Banned 8 years ago

Originally Posted by kilgore

So while you're technically correct that "no one can ever know that the phone number you place on your website is real unless they actually call it", I think your statement doesn't quite get at the whole picture. At least not in my experience.

My statement had nothing to do with the 'whole picture.' It had to do with the solitary fact that I put forward, which you have deemed as correct, whether it is, 'technically correct' in your estimation, or not.

Frank

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kilgore

8 years ago

Originally Posted by BigFrank

My statement had nothing to do with the 'whole picture.' It had to do with the solitary fact that I put forward, which you have deemed as correct, whether it is, 'technically correct' in your estimation, or not.

I guess I just don't see why you care so much about being right here.

I'll say it again: You're right. Nobody is going to know if the phone number on a website is a real phone number unless they try calling it.

But what's the point? What's the implication? How is this going to help someone with their own website? How should someone use this fact that you've spent several posts trying to make?

Or is all that matters to you that you are right about some fact that has no relevance to anyone's life or business? If that's the case, you win. Congratulations.

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BigFrank Banned 8 years ago

Originally Posted by kilgore

If that's the case, you win. Congratulations.

You still seem to miss the point, but thank you! :-)

Frank
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Janice Sperry

8 years ago

I would not put a phone number on my website even for a 20%+ increase in conversions. Many years ago the reason I chose to start an online business is so I would NEVER (or at least rarely) have to talk to someone on the telephone or in person. A simple business that allows me to work when I want is more important than more money or subscribers.

Having said that.... I applaud people that actually test things rather than going on hearsay to make decisions. A 1% here a 1% there is how some of the most successful businesses stay in the game and keep growing.

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Lucian Lada

8 years ago

Originally Posted by Janice Sperry

I would not put a phone number on my website even for a 20%+ increase in conversions. Many years ago the reason I chose to start an online business is so I would NEVER (or at least rarely) have to talk to someone on the telephone or in person. A simple business that allows me to work when I want is more important than more money or subscribers.

I don't know the size of your business, but for a medium-to-large business, 20% extra conversions would mean a lot of money, which would mean they'd afford hiring someone just to answer phone calls.

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Michael Meaney

8 years ago

Originally Posted by Janice Sperry

Many years ago the reason I chose to start an online business is so I would NEVER (or at least rarely) have to talk to someone on the telephone or in person.

I know what you mean.

There are hundreds of companies that you can outsource this to, they become your virtual customer service team.. that's what I'm going to do if the stats continue to look like this.

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desireedavid 8 years ago

I get what you mean. I do get phone calls and text messages left and right. In the beginning, I was very eager to answer all of them and I even walked through a number of customers. For about a year or two I dealt with the customers myself.

It worked well for me, because customers posted on social media how nice I was, and that, I believe provided comfort to new clients. Eventually, they didn't have to call, and I did not have to answer messages as much as I did, but the business still kept coming in.

I think this is important for startup online businesses.
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Edwin Torres

8 years ago

Interesting. I guess it improved your conversions because having a telephone makes you look more like an authority figure.

It gives them the confidence to believe your claims more because you have your number out there. You're not hiding behind a monitor so you look more "human".

I'm surprised the conversions weren't higher than 1% though.

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BigFrank

Banned 8 years ago

Originally Posted by Edwin Torres

Interesting. I guess it improved your conversions because having a telephone makes you look more like an authority figure.

It gives them the confidence to believe your claims more because you have your number out there. You're not hiding behind a monitor so you look more "human".

I'm surprised the conversions weren't higher than 1% though.

OMG! Telephone number? Authority figure?? Seriously???

I'm sorry, but it can't just be me.

Frank

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aizaku

8 years ago

Originally Posted by BigFrank

OMG! Telephone number? Authority figure?? Seriously???

I'm sorry, but it can't just be me.

Frank

Keyword there is "more like" an authority.

and he is absolutely right..

example:

take a bum off the street.

wash him up and put him into a lab coat.. Give him a script with medical jargon and have him bark orders to the new staff in a clinic.

some will obey

give said bum a clipboard (authority figure appearance level up) and more will obey

give him a stethoscope (authority figure appearance level up) and even more will obey

and so on...

by the time people land on your sales page we can assume they've clicked through and are engaged (somewhat or fully) into the narrative you've created..

the more related signals (phone number, testimonials etc ) you create the more likely you'll have the appearance of someone who has power and control over a particular subject (an authority).

-Ike Paz

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BigFrank

Banned 8 years ago

Originally Posted by aizaku

Keyword there is "more like" an authority.

and he is absolutely right..

example:

take a bum off the street.

wash him up and put him into a lab coat.. Give him a script with medical jargon and have him bark orders to the new staff in a clinic.

some will obey

give said bum a clipboard (authority figure appearance level up) and more will obey

give him a stethoscope (authority figure appearance level up) and even more will obey

and so on...

by the time people land on your sales page we can assume they've clicked through and are engaged (somewhat or fully) into the narrative you've created..

the more related signals (phone number, testimonials etc ) you create the more likely you'll have the appearance of someone who has power and control over a particular subject (an authority).

-Ike Paz

Oh, I get it. The name of the game is just make every attempt possible at fooling people into believing you are someone or something you aren't.

Excellent plan.

Frank

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kilgore

8 years ago

Originally Posted by BigFrank

Oh, I get it. The name of the game is just make every attempt possible at fooling people into believing you are someone or something you aren't.

Excellent plan.

Exactly.

Especially once people start to realize that the orders being barked are a bunch of nonsense.

Or in the online business equivalent -- once they figure out that despite whatever trappings of authority you may put on your site (phone number, cheesy "As seen in..." logos, whatever) your product/service/site still sucks. I suppose you might fool people into buying something from you once. But in my experience real business growth happens through satisfied customers, repeat visitors, and word-of-mouth referrals -- not by fooling people into believing something you aren't.

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aizaku

8 years ago

That 's a pretty long name for a game but yes,I'm sure some marketers play it that way.

You've seen extremely late night infomercials for wack products, I'm sure.

but you also have ethical marketers..

Lets say there is a guy, lets call'em Big Francis

lets say he got on a low carb diet and lost a ton of weight, now he's Fit Francis..

along the way, he documented his weight loss journey, appearing on weight loss forums and providing sound advice on how to make the transition to a low carb diet.

he then creates a product, a sales page etc...

he creates a whole weight loss narrative on how he went from BIG to FIT.

He launches his weight loss product and tells people about it.

they land on his sales page, they read about his success story

they see his pictures of an obese guy in a jersey to the fit guy he is now on the beach.

they read the testimonials of the forum people he helped

and on top of ALLLL that, right there in the corner, they have Fit Francis's phone number..

yup they too can call F.F. and ask questions..

we both now F.F. is going to make a ton of sales.

he didnt have to fool a soul, dont you think Fit Francis deserves it?

now that's an excellent plan.

-Ike Paz

Originally Posted by BigFrank

Oh, I get it. The name of the game is just make every attempt possible at fooling people into believing you are someone or something you aren't.

Excellent plan.

Frank

Originally Posted by kilgore

Exactly.

Especially once people start to realize that the orders being barked are a bunch of nonsense.

Or in the online business equivalent -- once they figure out that despite whatever trappings of authority you may put on your site (phone number, cheesy "As seen in..." logos, whatever) your product/service/site still sucks. I suppose you might fool people into buying something from you once. But in my experience real business growth happens through satisfied customers, repeat visitors, and word-of-mouth referrals -- not by fooling people into believing something you aren't.

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BigFrank

Banned 8 years ago

Originally Posted by aizaku

That 's a pretty long name for a game but yes,I'm sure some marketers play it that way.

You've seen extremely late night infomercials for wack products, I'm sure.

but you also have ethical marketers..

Lets say there is a guy, lets call'em Big Francis

lets say he got on a low carb diet and lost a ton of weight, now he's Fit Francis..

along the way, he documented his weight loss journey, appearing on weight loss forums and providing sound advice on how to make the transition to a low carb diet.

he then creates a product, a sales page etc...

he creates a whole weight loss narrative on how he went from BIG to FIT.

He launches his weight loss product and tells people about it.

they land on his sales page, they read about his success story

they see his pictures of an obese guy in a jersey to the fit guy he is now on the beach.

they read the testimonials of the forum people he helped

and on top of ALLLL that, right there in the corner, they have Fit Francis's phone number..

yup they too can call F.F. and ask questions..

we both now F.F. is going to make a ton of sales.

he didnt have to fool a soul, dont you think Fit Francis deserves it?

now that's an excellent plan.

-Ike Paz

lol That's a long way from the fraudulent BS scenario you proffered in your previous post, which was obviously indefensible.

Frank

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aizaku

8 years ago

Originally Posted by BigFrank

lol That's a long way from the fraudulent BS scenario you proffered in your previous post, which was obviously indefensible.

ah shucks...

I didn't get you with that second story, huh

really? even after I made it all relatable..

you sure you don't want to get on board with Fit Francis? ...come on guy

-Ike Paz

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BigFrank

Banned 8 years ago

Originally Posted by aizaku

ah shucks...

I didn't get you with that second story, huh

really? even after I made it all relatable..

you sure you don't want to get on board with Fit Francis? ...come on guy

-Ike Paz

I'm amazed that people can't or won't read before posting. Folks were happy to attempt to refute my original post without grasping the focus and context of my assertion. They all failed, miserably, regardless of how hard they attempted to pat themselves on the back.

Now, you seem unable to understand that I have no problem with your latest scenario, but felt it necessary to point out that it differs significantly from the original low-rent concept you tried to claim as a valid marketing technique, which was ethically-challenged.

Apple and oranges. Your apples sucked, but your oranges seem viable. :-)

Frank

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aizaku 8 years ago

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aizaku

8 years ago

dont confuse apples and oranges for those sour grapes your tasting

like i said before, you lost your point on page one.

I see the 'education' I administered to you last night was deleted...

it's ok, I know you remember :-)

-Ike Paz

Originally Posted by BigFrank

I'm amazed that people can't or won't read before posting. Folks were happy to attempt to refute my original post without grasping the focus and context of my assertion. They all failed, miserably, regardless of how hard they attempted to pat themselves on the back.

Now, you seem unable to understand that I have no problem with your latest scenario, but felt it necessary to point out that it differs significantly from the original low-rent concept you tried to claim as a valid marketing technique, which was ethically-challenged.

Apple and oranges. Your apples sucked, but your oranges seem viable. :-)

Frank

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BigFrank Banned 8 years ago

Originally Posted by aizaku

I see the 'education' I administered to you last night was deleted...

Yes. The mods have become very proficient at deleting delusional bullshit. lol

Frank
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- aizaku 8 years ago
  
  Originally Posted by BigFrank
  
  Yes. The mods have become very proficient at deleting delusional bullshit. lol
  
  Frank
  
  behave nice now.
  
  im sure you dont want a repeat of last night.
  
  take care
  Ike Paz
  
  Thanks
  
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  BigFrank Banned 8 years ago
  
  Originally Posted by aizaku
  
  behave nice now.
  
  im sure you dont want a repeat of last night.
  
  take care
  Ike Paz
  
  I'm sure you'd love a repeat of last night. Getting a good night's sleep must have felt great after I pleasured you into submission. lol
  
  Frank
  
  Thanks
  
  1 reply
  
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  aizaku 8 years ago
  
  Originally Posted by BigFrank
  
  I'm sure you'd love a repeat of last night. Getting a good night's sleep must have felt great after I pleasured you into submission. lol
  
  Frank
  
  you sure did, that silence i got from you was heavenly
  
  -Ike Paz
  
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discrat 8 years ago

Behave guys. Btw, ain't nothing wrong with a little pleasurable submission from Big Francis :>)
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Nothing to see here including a Sig so just move on :)
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- BigFrank Banned 8 years ago
  
  Originally Posted by discrat
  
  Behave guys. Btw, ain't nothing wrong with a little pleasurable submission from Big Francis :>)
  
  Another satisfied customer. Every marketer's dream :-)
  
  Frank
  
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DABK

8 years ago

Why are quality product/service and 'trappings of authority' mutually exclusive?

I don't know about other people, but, for me, a phone number on a site I'm buying something from, means problems, should any arise, will be quickly solved.

Logically, not a great assumption... but I asked myself why I like phone numbers on those sites, and that's my reason.

The 'trappings of authority' are misused, for sure. But usually they're not. Usually, they're legit and convey a certain, even if subconscious meaning, to the visitor. Why not convey 'stable' or 'easy to work with' or 'trustworthy' or whatever you are?

Why bother coming up with a great logo, headline, etc. but not other elements that get you more sales? Because someone called them 'trappings of authority?' Because some people misuse them?

Originally Posted by kilgore

Exactly.

Especially once people start to realize that the orders being barked are a bunch of nonsense.

Or in the online business equivalent -- once they figure out that despite whatever trappings of authority you may put on your site (phone number, cheesy "As seen in..." logos, whatever) your product/service/site still sucks. I suppose you might fool people into buying something from you once. But in my experience real business growth happens through satisfied customers, repeat visitors, and word-of-mouth referrals -- not by fooling people into believing something you aren't.

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Banned 8 years ago

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Claire_LeGrande

8 years ago

Great post - something I never even thought of trying before on the sites I run and I might have to split test something like that in the future

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vour1995

8 years ago

It is without question important to add your number and face when looking to make a sale. It's a deal breaker for me.

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PinkStar 8 years ago

Originally Posted by vour1995

It is without question important to add your number and face when looking to make a sale. It's a deal breaker for me.

A dealbreaker! Really?
It's a nice touch but hardly something one need to shop at a webshop...
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Move it along folks, nothing to see here
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Jeremusic

8 years ago

Good split test. The thing with percentages is that you think you 'only' increased your conversion by 1%. False. You had an average of 7.5%, now you have an average of 8.5. your actual percentage increase is (8.5-7.5)/7.5 i.e. 1/7.5 = 13% more conversions, which is a big difference for a simple tweak like that. Find a few more of those and your 7% conversion could become 12 or 15% overall visitors. Of course, look at ways of increasing the congruency of your traffic, by perhaps pre-filtering so the visitors you're getting to that are already more targeted.

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Jez Feldmesser - "Your entrepreneur friend" My self-made entrepreneur blog

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Michael Meaney

8 years ago

Originally Posted by Jeremusic

Good split test. The thing with percentages is that you think you 'only' increased your conversion by 1%. False. You had an average of 7.5%, now you have an average of 8.5. your actual percentage increase is (8.5-7.5)/7.5 i.e. 1/7.5 = 13% more conversions, which is a big difference for a simple tweak like that.

Wow!

That's awesome.

What a cool way to think of it!

Thank you for that Jez

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1fundament

8 years ago

Nice experiment! Hope this will work for a long time period, not for 1 day...

I think the phone number on the top of web-store increases Trust to your shop and to you as a seller.

You can also add your location on Google Maps - it will increase your sales too.

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No Pain, No Gain

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Michael Meaney

8 years ago

Originally Posted by 1fundament

Nice experiment! Hope this will work for a long time period, not for 1 day...
You can also add your location on Google Maps - it will increase your sales too.

I love the Google maps idea..

Now if there was only a way I could incorporate that into a sales page without either directing them away from the page itself, or diverting their attention away from absorbing my message.

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PinkStar

8 years ago

Originally Posted by Michael Meaney

I love the Google maps idea..

Now if there was only a way I could incorporate that into a sales page without either directing them away from the page itself, or diverting their attention away from absorbing my message.

If you just want to show your location, why not make a screenshot of google page with your location? They can see it, but won't click off to maps and forget why they were at your page - to shop, not stalk

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Move it along folks, nothing to see here

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Andrew Gazdecki

8 years ago

Awesome results! I think this proves just how much adding credibility and increasing trust in your sales materials can impact sales results! Nice work sir!

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Andrew Gazdecki - CEO at Bizness Apps, Inc.
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Andrew Gazdecki

8 years ago

You should also consider adding in REAL company testimonial and compare. Rather than Steve, said your product great. Having a company logo compared to that with Steve to go along with it can be another test to run? Just a thought.

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Andrew Gazdecki - CEO at Bizness Apps, Inc.
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lindseysan494

8 years ago

Customer service is very important, especially because so many e-commerce stores and businesses skimp on that area. I tend to agree about the chat box, customers like to be able to reach out for instant assistance and it lends credibility to your store.

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Point-Blank

8 years ago

Best method to improve conversion rate is to over deliver on your after service and support - let your customers feel like kings and queens.
A well treated customer will...listen carefully...instead of tell Two, or Three persons about your product or service will tell the world...thus therefore there lies the power of the most powerful way to advertise...word of mouth.

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Digital marketing strategist, finance and product consultant. Products at Warriorplus - Holiday Campaign Booster 3.0 and at JVZoo CPA Affiliate Marketing https://www.clixlr8.com

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dansilvestre

8 years ago

Love this thread.

Reminds me of the story of Dave Brailsford and Team Sky on marginal gains.

1% is huge in conversions considering the long run.

If you can add a couple of AB test per month then you can skyrocket your conversions year on year.

The best way to describe it visually:

Thanks for sharing Michael.

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Crazy marketing experiment to "get more sales" - the results

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