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Confusion on EPC

by hassan007
3 replies
So I have been reading about the EPC.

As stated on the link below the formula for EPC is

Code:
https://monetizepros.com/encyclopedia/earnings-per-click-epc/
Affiliate earnings / Number of clicks from affiliates x 100

So my question is that if I see an EPC of 0.13 does that mean

$13 / 10,000 Clicks x 100 = 0.13

I want to know is that my calculation is right or wrong?

Best Regards
#confusion #epc
  • Profile picture of the author tyronne78
    Earnings Per Click = Total Earnings of Campaign / Total # of visitors to said campaign.

    Example: You send 1,000 clicks to a sales letter/VSL selling a $100 product. 10% buy your $100 product.

    Lets do the math. 10% of 1,000 is 100. 100 X $100 = 10,000. 10,000 / 1,000 = an EPC of $10

    You have a profitable campaign if you're spending less than $10 per click!
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  • Profile picture of the author Brent Stangel
    It's simple, earnings divided by the number of clicks.

    If you send 100 visitors and you earn $100.00 that's $1.00 EPC.

    Some CPA/Affiliate networks list their EPC as earnings per 100 clicks. So, the above example would be $100 EPC.
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  • Profile picture of the author randyman
    I'll give you a short advice: don't concern too much about epc.

    There are other more important metrics to care about: cpc, cpm, ctr, conversion rate.

    epc is just a metric affiliate network use to measure their profitability.

    You should only concern yourself with total earnings - total cost of traffic = profit.
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