PPC affiliate - One day I earn, another day I lose - Conversion Fluctuates all the time

20 replies
I'm promoting about 30 landing pages for different kind of products, via PPC sources, such as Bing ads.

After a very lengthy time of optimizing my campaigns, ad text, landing pages, and keywords, my conversion rate is still fluctuating every day.

Eventually, on one given day I might be spending $100 and making $200, but the next 3 days I'm either breaking even, or even losing.

I feel like no matter what I do, there's simply no way to achieve some guaranteed conversion rate. Even if my offers are attractive, some people are just doing window shopping I suppose, and might even not stay on my page for more than 30 seconds, and some might click my affiliate links, but won't result in a conversion. There's no way for me to isolate these kind of people from clicking on my ads.

For example, on Labor Day, my ROI was about 400%, but it crashed the following days.

Therefore I suppose my conversion rate is 90% dependent on the shopper's mood, and yes, I suppose that during the holiday season it will be better - But what about the rest of the year?

How do PPC affiliates handle this scenario? I spent the last 3 years on developing all sorts of techniques, but I feel like nothing never works in the long run.

Do PPC affiliates use re-targeting for example? I never tried it because it sounds like something that will just cost more money, and is more suitable to actual website owners who can make real targeted campaigns, rather than affiliates such as myself, who can only give the same affiliate offer.
#affiliate #conversion #day #earn #fluctuates #lose #ppc #time
  • Profile picture of the author aizaku
    so you're not gathering leads first?

    just click to lander to offer..

    is that right?

    -Ike Paz
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    • Profile picture of the author sosoride
      Originally Posted by aizaku View Post

      so you're not gathering leads first?

      just click to lander to offer..

      is that right?

      -Ike Paz
      Yes, I'm not trying to collect any emails, no sense in doing that..
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      • Profile picture of the author PPG19
        Originally Posted by sosoride View Post

        Yes, I'm not trying to collect any emails, no sense in doing that..

        No sense in collecting emaiks?!? mmh right
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        • Profile picture of the author sosoride
          Originally Posted by PPG19 View Post

          No sense in collecting emaiks?!? mmh right
          That's right. I'm not selling an eBook here. If your'e suggesting an alternative funell rather than Ad -> Landing Page ->Affiliate Link -> Store,

          Please elaborate why and how would it increase the conversion?
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          • Profile picture of the author Brent Stangel
            Originally Posted by sosoride View Post


            Please elaborate why and how would it increase the conversion?
            Because very few people will buy on first contact. The common belief is around seven exposures to produce an action.

            It can also be a qualifier. You offer something of value your target market will appreciate. The people who opt-in obviously have more interest than those who don't.

            Also, depending on the PPC platform and your specific targeting, you may be getting "surfer" traffic. Bing is great for that. If you don't keep your targeting tight they will start to show your ad on "related" links and keywordblocks.com.

            IMO you should not be spending any money on PPC until you do some learning.
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            • Profile picture of the author PPG19
              Originally Posted by Brent Stangel View Post

              Because very few people will buy on first contact. The common belief is around seven exposures to produce an action.

              It can also be a qualifier. You offer something of value your target market will appreciate. The people who opt-in obviously have more interest than those who don't.

              Also, depending on the PPC platform and your specific targeting, you may be getting "surfer" traffic. Bing is great for that. If you don't keep your targeting tight they will start to show your ad on "related" links and keywordblocks.com.

              IMO you should not be spending any money on PPC until you do some learning.
              Originally Posted by sosoride View Post


              Please elaborate why and how would it increase the conversion?

              People usually don't buy on the first visit, with a list you have an opportunity to retarget them and would also add that if you ever get pensalized by Google you would still have your list.
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            • Profile picture of the author sosoride
              Originally Posted by Brent Stangel View Post

              Because very few people will buy on first contact. The common belief is around seven exposures to produce an action.

              It can also be a qualifier. You offer something of value your target market will appreciate. The people who opt-in obviously have more interest than those who don't.

              Also, depending on the PPC platform and your specific targeting, you may be getting "surfer" traffic. Bing is great for that. If you don't keep your targeting tight they will start to show your ad on "related" links and keywordblocks.com.

              IMO you should not be spending any money on PPC until you do some learning.
              Let's assume I'm selling an Amazon product for example, for example, beats by Dr. Dre.
              And I target people who are looking for that product. the only value I can offer is maybe to add my own review to the landing page.

              What would be my offer? Instead of "click here to buy it from amazon" and make it linkable, I should write "click here to get it" - and once they click ask the users to give me their email, and then I should send them 7 emails every few days (not knowing if they bought it already or didn't, as I don't have such data as an affiliate), with a link to buy the product? In fact, the email cannot contain a direct link, as many affiliate programs will not agree that you'll place your affiliates in emails, so the link needs to be to your landing page once again.

              Did you ever buy a normal product through a funnel that made you give your email address just in order to send you a link to the buying page? I've never stumbled upon such mechanism.
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      • Profile picture of the author shaunybb
        Originally Posted by sosoride View Post

        Yes, I'm not trying to collect any emails, no sense in doing that..

        NO SENSE?


        Do you know the average conversion of cold/semi warm lead is 2%


        and A WARM EMAIL lead will convert at 8-10% all day long?


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  • Profile picture of the author onegoodman
    sosoride there is a lot of sense in collecting email ( by creating a list ). you able to send those customer relevant offers
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    • Profile picture of the author sosoride
      The relevant offers are already showing inside the page, and the user came to my website in the first place since he was allegedly interested in the offer at the same moment, few seconds before arriving at my page.

      Do you suggest that instead of letting him click on the offers, I should not show any offers at all, and insist that he will give me his email address, and only then I should email him the offer (which can reach the spam)? I'm sorry, but this is just making the funnel longer and doesn't make any sense.

      I can see how this is something that can work for some ebook, but not for normal products.
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  • Profile picture of the author PinkStar
    Sales and traffic will always fluctuate regardless of method. What you need to look at is your average. It doesn't sound like it's enough so maybe you bid too high?

    As for mailing list, not knowing what your page looks like, why not add a notice to join for more great deals and a e-mail submit form in the footer or as a popout when leaving?
    You've paid for that visit and even if only a few join, that's more than you had before.
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    Move it along folks, nothing to see here
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    • Profile picture of the author sosoride
      Originally Posted by PinkStar View Post

      Sales and traffic will always fluctuate regardless of method. What you need to look at is your average. It doesn't sound like it's enough so maybe you bid too high?

      As for mailing list, not knowing what your page looks like, why not add a notice to join for more great deals and a e-mail submit form in the footer or as a popout when leaving?
      You've paid for that visit and even if only a few join, that's more than you had before.
      I doubt anyone would be looking at the footer.

      I might add a pop out, but this will not be feasible for Touch screen users of course, and from my experience, exit pop out perform pretty bad.

      I'm sending them to a very targeted offer from the start, if they don't convert now, I don't see how they will convert from a future, non-targeted offer...
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      • Profile picture of the author PinkStar
        Originally Posted by sosoride View Post

        I doubt anyone would be looking at the footer.

        I might add a pop out, but this will not be feasible for Touch screen users of course, and from my experience, exit pop out perform pretty bad.

        I'm sending them to a very targeted offer from the start, if they don't convert now, I don't see how they will convert from a future, non-targeted offer...
        Ok, well I don't know you page so if you say they don't scroll down then fine. So add it higher up then.
        I meant exit pop, after they leave the page without buying.

        They were interested enough to click, why wouldn't be interested in more?
        You sound very negative. Take a look around, on every freakin' website there is those annoying Join our mailinglist popups. Do you really think they're all just wasting time or jumped on a bandwagon?
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        Move it along folks, nothing to see here
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        • Profile picture of the author sosoride
          Originally Posted by PinkStar View Post

          Ok, well I don't know you page so if you say they don't scroll down then fine. So add it higher up then.
          I meant exit pop, after they leave the page without buying.

          They were interested enough to click, why wouldn't be interested in more?
          You sound very negative. Take a look around, on every freakin' website there is those annoying Join our mailinglist popups. Do you really think they're all just wasting time or jumped on a bandwagon?
          I'm seeing those exit popups only on blogging websites, who constantly post some new articles, not on affiliate websites which try to sell a specific product right here and right now.
          Do you have an example for a successful affiliate website that does that?
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          • Profile picture of the author PinkStar
            Originally Posted by sosoride View Post

            I'm seeing those exit popups only on blogging websites, who constantly post some new articles, not on affiliate websites which try to sell a specific product right here and right now.
            Do you have an example for a successful affiliate website that does that?
            I don't do affiliate marketing at this time. But back in the day when I did, I always had a exit pop - what worked best for me then was my linktrade page. People would find other sites to visit and those sites would send me back new visitors.

            Today I don't see that, instead I see people popping newsletters left and right. What do they all know that you don't? There are so many threads here with people who can tell you how to market to those that clicked your link and added their e-mail - a quick search and you'll be reading all night.
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            Move it along folks, nothing to see here
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  • Profile picture of the author gnraj
    Couple of thoughts ...
    1. Re targeting is always better.
    2. If you have not done these for any reason, try implementing this. Segment ur campaigns to analayze which (&which keywords) are wrkng ... this can improve ur ad quality in turn reducing cpc ... which in turn can reduce ur losses
    3. If u have done step 2 correct, you wud know which type of visitors (or keywords) r converting along with the segments on which days.

    Now u can update ur ads accordingly before & after the big days.
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    • Profile picture of the author sosoride
      Yes, basically I've tried segmenting the major campaigns, eventually it is the same keywords that for some users return sales, while other bounce of the page.

      What kind of retargeting should I do? I can't offer them a better offer, therefore I can just retarget them to the exact same page.. what could be the advantage? retargeting is on display network, right?
      will the CPC be smaller on that network? can the ads be textual?
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  • Profile picture of the author Edwin Torres
    Try building an email off of all that traffic you get. That way you can sell to them again and again and not just once.
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  • Profile picture of the author jan roos
    I have been doing PPC for years and what you are experiencing is normal. As long as you are profitable overall after each month then you're doing fine.
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  • Profile picture of the author Omarkenawy
    One of the most important things to remember about creating landing pages that convert well using PPC is relevancy. You need to make sure that the keywords you select are in the ad content that you write, and that the landing page for that ad also has the same keywords in it. This will help with your quality score which in turn will help keep the cost of each click on your ads down as low as possible.
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