Facebook Marketing - Use It? Love It? Hate It?

There's lots of talk about social traffic not being worth it because these people don't buy, but my experience is different.

I used facebook Ads and had fantastic results. I marketed a make money program spending $11 on clicks and made over $300. All my sales came from South Africa (US clicks are too expensive).

The only trouble I found was that facebook is very picky about your ads and landing pages and they keep 'moving the goal post'. Also this was during the time when Clickbank sent checks monthly and facebook likes to dig into your credit card and take fees for ad spend at irregular times. This messed up my cash flow terribly.

If you've got good cash flow already and can afford it, give facebook ads a try. Remember to test and tweak.

By the way, this is how you turn an untargeted web 2.0 user into a qualified prospect.

1. Ask a question - In my case I asked "Would You Like To Make Some Money?

2. Create compelling ad copy for your target audience - In my case I was targeting 18 - 34 year olds so I said: "Discover how a 23 Y/O College dropout, makes $3000 a month from their basement, working only 3 hours per day"

3. Create a landing page and presell the product. Include an opt-in box at the top of the page - you'll get lots of leads from facebook.

4. Forward them to vendor salespage and check your clickbank/paydotcom stats.

That's it! Give it a go, if you've got the capital.

Cheers,

Hav

I feel that their PPC is very poor. But if you are creative enough for you niche and create a FB page, you can really make some sick cash.