Basically, I have a friend who is an independent estate agent. He runs his company under the umbrella of a big firm which basically means they take a cut in return for giving him support. Anyway, he's asked me to create him a web-site, however he is adamant that he wants to be at the top of the first page of Google.
Now, I have no experience with this market, but I think it's fairly obvious that the competition for the top spot is incredibly fierce. We live in the middle of 5 small towns, but even a more localized search based on the separate areas looks dominated by the bigger companies.
So, my questions are:
1) Since the top spot of Google is likely to be out of our reach, what are the alternative marketing methods you would promote to him? I was thinking possibly Social Media, Niche Marketing (though I'm not sure what that would be), YouTube advertising, Google Adwords? Any opinions and advice on these, or any other methods would be greatly appreciated.
2) His focus is very much on his website creating leads by attracting visitors through online marketing. What are the other benefits of having a website that I could use to distract him from this focus to show him that it's not all about getting to the top of Google.
Thank you in advance for any help