What percentage of my profit should I invest in blog posts?

13 replies
Hey Guys,

I have a question for you guys if anyone can help me?

What percentage of my websites profit should I be spending on blog posts?

Like I am making quite a bit of money from my business, and I haven't been posting anywhere nearly as much as I should..... I am in a bit of a "slump"...

Also, can any of you guys show any proof of how consistent blogging built your traffic up over time? That would be awesome

Thanks
@MartieDread
#blog #invest #percentage #posts #profit
  • Profile picture of the author aizaku
    why post anything then..

    you are doing well with your other methods...

    just stick to what you're doing.

    -Ike Paz
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    • Profile picture of the author MartieDread
      Originally Posted by aizaku View Post

      why post anything then..

      you are doing well with your other methods...

      just stick to what you're doing.

      -Ike Paz
      I am trying to grow bigger... I am not happy with the $5k per month (well i am, but...), I am trying to raise to around 10 if possible... then I will keep adding to it...
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  • Profile picture of the author BradVert2013
    Interesting question. I think it's more about of how much you want to pay for blog posts. You can find article mill websites and get a 500 word post for $2, that won't make a dent in your profits but the quality will be questionable. Or you can pay $50 on up for premium content.

    Then you need to decide on frequency. At the very least, imo, one post per week.

    Congrats your website's success! $5k per month is very, very good. I hope you can keep growing and expanding.
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  • Profile picture of the author jinmin
    You need to firstly ascertain where are your profits coming from, is it from the email follow-ups, affiliate banners on your blog, from the recommendation in the blog post, or is it from exit pop-up, etc.

    Once you have identified how the profits were generated, you can focus and improve in that area. For example, if it is from the affiliate link that you include part of your blog post, then certainly improving the quality and the frequency of the post may help to increase your income. Here's is why tracking is very important so you're not shooting in the dark. Know exactly which link people are clicking.

    Once you have identified how the income was generated, you will have a better idea where to re-invest your profits, whether to outsource quality articles, spending on PPC, FB Ads.
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    • Profile picture of the author MartieDread
      Originally Posted by jinmin View Post

      You need to firstly ascertain where are your profits coming from, is it from the email follow-ups, affiliate banners on your blog, from the recommendation in the blog post, or is it from exit pop-up, etc.

      Once you have identified how the profits were generated, you can focus and improve in that area. For example, if it is from the affiliate link that you include part of your blog post, then certainly improving the quality and the frequency of the post may help to increase your income. Here's is why tracking is very important so you're not shooting in the dark. Know exactly which link people are clicking.

      Once you have identified how the income was generated, you will have a better idea where to re-invest your profits, whether to outsource quality articles, spending on PPC, FB Ads.
      This is the best answer in terms of what I needed to hear.... I think PPC & FB Ads will prove better for me..... See I make my money from free tutorial videos with affiliate offers within them... So I think in terms of getting people to my videos, I will be better off with PPC... Thanks a lot for this!
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      • Profile picture of the author jinmin
        Originally Posted by MartieDread View Post

        This is the best answer in terms of what I needed to hear.... I think PPC & FB Ads will prove better for me..... See I make my money from free tutorial videos with affiliate offers within them... So I think in terms of getting people to my videos, I will be better off with PPC... Thanks a lot for this!
        glad that it helps..
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  • Profile picture of the author gingerninjas
    Interesting question, I would say that if you think this will increase your profits further allocate a couple of hundred a month for say 3 months and see if there is an increase in engagement and traffic, if not I would leave things as they are.

    I would however suggest you don't pay $2 for a blog, as realistically is the content going to be any good? Poor content might actually drive your traffic away from your website and put them off.

    I try and allocate a few hours every week to work on my own business, just as I would for any of my clients, and write posts/blogs/manage the business and bank any extra blogs when I have slower times so that in busy times I have quality content ready to go. During super busy times, I also get trusted colleagues to do guests posts for me or to write posts for me (I pay them) and then I edit to suit my 'voice'.

    When I do make a regular effort to blog, I do notice a change in traffic however whether this converts is yet to be seen. Many of my colleagues to share my regular blogs, which is good WOM.

    Good luck.
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  • Profile picture of the author shaunybb
    hey there!


    The point of a blog is to show authority in your niche and also to really scale your business!


    It is like a central platform that when done properly branches off to your other income streams!


    You making money online so you know it takes hard work, a blog is no different!


    Be prepared to work for 6 months without any return....then you will start making some money and value from a blog after that! (if done right of course)


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  • Profile picture of the author mdmanikict
    Cost totally depended the blogs rating like, DA(Domain Authority), Majestic trust flow where you want to post your content. If you choose 30+ DA blogs then cost will be higher..
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  • Profile picture of the author SEO Pearl
    You can only plan you budget! If you have a good budget then you can sure to go with that and invest it to the blog posts. But always focus on getting the quality backlinks to your website.
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  • Profile picture of the author jazbo
    Do you mean blogging from your own domain, or getting blog posts posted on different sites (guest posting)?
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  • Profile picture of the author Steve B
    Originally Posted by MartieDread View Post

    What percentage of my websites profit should I be spending on blog posts?

    MartieDread,

    Is there anyone that knows your business better than you do?

    Relying on specific business and especially budget advice from random strangers is never a good approach.

    I understand you're just looking for ideas and suggestions, but I can tell you that most likely you are in the top 1% of the profitable businesses owned by members of this forum. You should be giving all of us advice.

    Keep doing what you're doing and scale up your business where you can.

    As BradVert said, you can always use a small portion of your monthly earnings on purchasing premium blog posts. At $50 a pop, you could buy two posts a week and only spend $400 a month.

    But rather than doing that, I would suggest you write your own posts - it's easy to do and they will be original. If you don't write well, get a talented proofreader to refine your copy - it will cost you less than purchasing premium posts.

    Steve

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  • Profile picture of the author growthsavvy
    It's not about blogging or whatever... it's about engagement with your readers.

    Relationships lead to sales.

    You can do an email + blog post strategy, where you send an email out with a teaser to show what you've written on your blog. Then post one every day, or every 2 days. The trick is to keep your name and expertise right there with your readers, and associate it with giving value. If not, they'll just treat it as spam. But if you really give high value and something for them to think about, it only bolsters yourself in their eyes.

    The hardest part really is customer acquisition. But you shouldn't just think about acquisition, but keeping your existing customers, and then funneling them to backend products/services/coaching/continuity/etc. Your average customer value has to outweigh your cost of acquisition, so obviously that would lead to higher profits.

    You need to plug the gaps in your marketing... I wouldn't just say "blogging" or whatever can solve it. It's more of seeing where you are lacking in your customer relationship, then filling it. Identify what they want - do a survey or something on a small segment, for example.
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