The below domains are all registered as "bills.com" and I see their landers everywhere including Native ad networks:
Because of the amount of landers I see, I am assuming they are profitable and these sites look to have been running for years.
They all are different gateway pages to ultimately collect mortgage leads.
I found a mortgage re-fi offer on a popular affiliate network that pays out ~$40 per lead with an EPC of $1.50. This seems like a solid offer.
In general, how are they profitable if they are paying $.20-$.50 per click (probably more to drive a decent amount of traffic) to get to this advertorial:
The offer I found @ $1.50 EPC seems great, but the advertorial would have to convert at 20-30% roughly...
Can anyone help me reconcile these numbers?
What is a reasonable conversion rate on an advertorial page?
Could they be getting paid way more than $40 per mortgage lead?
The short, easy sign-up (few fields, no SSN) is almost identical between their form and the aff offer I found, so it seems like the value should be the same. I also have found other middle-men or down stream aff networks hosting this same offer at $12, $15, $20, $25, $35 etc. per lead, so $40 per lead seems like the highest I will find.
Really very confused - I have tried to emulate it via Outbrain and am down $70 or so. I am new to aff market and have been floundering for several months. Every niche I investigate does not seem like it would close with profitability unless its a scammy niche (diet/wealth/pay day) and I would like to be able to sleep at night and not profit by selling lies... I read about boosting ROI, but if I could even break even I would be through the roof right now!! Any help is greatly appreciated, particular those close to this industry. Thank you for taking the time to read this : )