What to do when your sales slow down?

by dmarze
9 replies
There are a lot of talking about slow economy and recession.

People are complaining that they don't make so much money with their clickbank sites as they did before. Sales in some niches are completely down.

It happened to me too. I have clickbank website that made at least $3500 per month. Sales went down dramatically and I hardly make $150 per month with that same website. I have to tell you that website still has almost same amount of visitors like before. The problem was that those visitors just do not buy my product from that website.

First I blamed recession. I thought that people don't buy my product because of recession. Actually, the problem was somehow connected with bad economy times. What happened?

After a closer look at my website and after I did some research online, I figured out where the problem is. New competitor with new website showed up. Not just any competitor, but person who knew his business. On his website he sell almost the same product as me. His approach was much better than mine. His offer included five additional bonuses and his salesletter was better than mine. He was selling his product at lower price. My product costs $67 and he sell almost same product for only $37. When people have to decide which product they will buy... my competitor`s product was much better option for them.

Today people don't buy every product that shows up in the market.

Before most of them didn't care about what to buy. They just pulled out their credit card if product was interested enough. In those for economy bad times people are searching for the best product for as low price as possible. If they find three similar products they buy (if) the one which offers solution for their problem at the lowest price.

Here is what I did to improve my website sales.

1.) I created five powerful bonuses and add them to my website - It took me one afternoon to create and publish all of them.

a) I created three simple five-page reports.
b) I created two 5 minutes videos with few tips

After that I just made great cover images and all together uploaded to my website.

2.) I improved my salesletter. All I did was added my bonus images and change my headline. Nothing more.

3.) I sacrificed some profit. Before I was selling my product for $67. Now I reduced price to $27. That was still $10 cheaper than my competitor`s product.

With these simple changes I sell 5-7 products from my website each and every day. I tested it for two weeks and there were never less than 5 sales daily. If everything continues this way I will make even more money with my website than before.

It is not always a problem in recession when your sales stop. If you offer good product at a great price, recession will not stop you from success.
#click bank #dmarze #membership sites #poweredbycash #sales #slow
  • Profile picture of the author Kenster
    Perhaps you should try to create a slighty different product. If the person copied you, you may have to just create something a little better.


    Also, slashing your price isnt always the way to go. I am good friends with somebody who was in a pretty darn similar situation and he put a little more work into his product and increased his price by a good amount. In the end, sales dropped a tad, but because the margin was much higher, he ended up making a ton more money. Sometimes peoples perception of a product is heavily influnced by price.
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    • Profile picture of the author dmarze
      Originally Posted by Kenster View Post

      Perhaps you should try to create a slighty different product. If the person copied you, you may have to just create something a little better.


      Also, slashing your price isnt always the way to go. I am good friends with somebody who was in a pretty darn similar situation and he put a little more work into his product and increased his price by a good amount. In the end, sales dropped a tad, but because the margin was much higher, he ended up making a ton more money. Sometimes peoples perception of a product is heavily influnced by price.
      That was just my first, but successful, try to get thing fixed when sales slow down.
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  • Profile picture of the author Zeus66
    That's an excellent primer on how to adapt and grow! Great post! Instead of whining and bemoaning your fate, you reacted precisely as a good business person should. You admitted that your competitor did a better job. You resolved to improve your own offer and marketing. And now look at you!

    Very inspiring! Good for you for taking action and not just rolling over.

    John
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  • Profile picture of the author Mukul Verma
    Great post, glad to see you do what it took (which was simple) to make your success, good job!!!

    We are not in a recession. Well people are doing IM right and moving ahead are not. People who refuse to change and adapt are in one.

    This may be off topic, but to answer what I would do to increase sales when they are down
    #1 - Goto Google Anlytics, find my top sources and see what I can do to duplicate it
    #2 - Craigslist always helps get extra business
    #3 - Just spend a few hours and post on new sites (then watch Analytics)
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  • Profile picture of the author Derek S
    Great stuff!

    What you are doing that nearly everyone fails to do is see who in your market is doing it the best.

    From my past split tests I'm convinced that changing your offer has a much bigger impact on conversion than the headline does.

    From there I would turn your book into an audio course and later take the audio course and turn it into a slide show movie. To me this is the fastest way for my product to stand out in the market place and its fairly easy to do.

    Also if your refund rate is low try offering a "Lifetime Double Your Money Back Guarantee". sounds scary but just trust me, sales go up and refunds go down with this method.

    The last bit of advise I can give you to get ahead is there is no such thing as to many testimonials. load your site with them and make sure to place 5-6 directly at the bottom of the page.


    NOTE: Unless you happen to be one of my personal competitors. In that case please ignore the above post lol


    cheers
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  • Profile picture of the author Zeus66
    I'm convinced that changing your offer has a much bigger impact on conversion than the headline does.
    Yep. A lot of top copywriters make that same point, and I've seen it myself on a limited scale. A great headline is very important... but the offer is the deal maker/breaker.

    John
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  • Profile picture of the author mafiamarketer
    create a different persona and build another product. its about how creative you can get. Focus on doing more product launches new products different angles. Different personas. If you have that list use it!! if you dont the list will die out.
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  • Profile picture of the author linkedinlincoln
    Looking at the fact that 2/5 bonuses were fast videos, I'm gonna go out on a limb and say that the product is already an audio/video product instead of just a standard e-book.

    I would recommend split testing a higher price as well. The #1 rule when testing new offers/copy is to not make too many changes at once. (1 at a time is best)

    When you added bonuses to the offer, you might have tried leaving it alone for a week to see if sales picked up without cutting the price. Then maybe try testing a couple of headlines.

    Once you have the best headline/offer combo, then, and ONLY then would I have tested different prices. I would have tried going up and down. Maybe an $87 product in that market might have more percieved value. (Maybe not, I don't know- but it's worth testing )

    Kathy
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  • Profile picture of the author markshields
    My advice would be to move on if the product that was doing well is no longer generating the same results then move onto what is generating results at this present time and capitalise on it
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