Like something new and huge is going to happen.
Well, the day comes and I find out all that is happening is that Brad Fallon decided to reduce the monthly price for his Stompernet Internet marketing membership service from $700 something to $100 something.
That's a huge drop in price and obviously is a tactic designed to create a massive influx of new buyers. It's a price sale
I thought it was going to be something new but it isn't.
Reducing prices for online information products is a dangerous thing to do, because it tells the world that you need sales, makes people think the old price was too high, or that there are problems. It weakens your position in the market.
Back in 2001 I had a guy call me on the phone and tell me he had a stock picks advisory service business he was trying to sell. He said he lost over half of his members in the past few months due to the bear market and a decision he made to lower the price.
When he lowered the price he thought it would make his current customers happy and make it easier to attract new people. But it had the complete opposite effect - people who were current customers saw it as a sign of weakness. They were in effect being told the product isn't worth X that you've been paying for. That made them wonder if it was even worth the new lower price. Enough of them decided no that the guy decided to end his business.
Stompernet has been in turmoil from months and desperately had to pull off a big launch. We'll see how it goes, but lowering the price to me is a sign of weakness and suggests that Stompernet's position in the Internet marketing space is actually shrinking.
I did buy it myself early last year and found it helpful. I was a member for a month or two. I found the DVD's sent for your initial membership worth the cost of membership alone, but also little value in the monthly membership. I had no need to call and get "coached" and have people hold my hands in my business. Time doing that is better spend building your business and actually working. So I found little use in the membership part of it personally.
But if you are new you could get that info on the DVD in their "Stomping the Search Engine" course for only $1. I'm not sure, but it looks like Fallon stopped that offer, so that low priced deal didn't seem to work out well or he decided he didn't like it.
If not they are probably including it with this 9/9/9 offering. If you want to learn SEO it is worth paying just to get that and then chunking the monthly membership if you don't need coaching.
One thing that is a bit disgusting, is this AM when 9/9/9 came the site didn't load up to the sales page. It looks like Fallon is trying to play the game of pretending like you have server problems to make people get excited. This is the same thing that happened with the Arbitrage launch. There is no need to play deceptive tricks in your marketing message. It makes you look like a snake oil salesman. And it also makes it more hard for those of us that are honest and try out best to provide value harder to get customers because it makes people who feel like they are being tricked or deceived hard to get to trust you.
It's 11:05 AM and still not sales page. He'll probably load it up in an hour or two, Hopefully the launch goes well and stompernet comes out stronger than it was before, but a day of changing Internet market - nope, looks more like desperations to me.