Superb copy helps that. And this morning, I came across:
Is it just click-baity? Or is there more?
Well! Most definitely I'd say, for example...
2. Ask tougher questions (and break your own news)
"...Think about why people freak out about breaking news: readers have the opportunity to encounter something fresh that’s never been said before. Likewise, you need to consider covering topics and subject matter that either nobody’s discussed or nobody’s willing to discuss...."
This is a really good, fresh article... with lots of superb takeaway points. Enjoy!