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Question about banner advertising costs...

by Jack Sarlo
16 replies
Hi,

I want to buy a banner on some websites/blogs, may I know typical costs, so I pay fairly... How much you pay? For example a header/top banner on a website that gets around 3000 visitors a month, what can I expect to pay?

I just need to have an idea on costs.

Thanks
#advertising #banner #costs #question
  • Profile picture of the author oneyouki1984
    I would pay $5-10 for a banner on a site that gets 3,000 visits per month.

    Smaller sites like that simply aren't worth it. The money or your time.

    You may get a click or two but even then, its not scalable.

    In my opinion small time marketing stuff isn't worth it if you can't scale it up.

    You'll likely never see a 5-10x ROI on your first try so you have to work at things. And then when you DO get that great ROI - you can't scale at all.

    Better to focus on larger sites or Adwords etc.
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  • Profile picture of the author agmccall
    It is really hard to say. It is all supply and demand. Some sites get tons of traffic and command a premium price. You might want to look into some banner ad networks and see what they charge. Take the lows and highs out and get an average

    al
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  • Profile picture of the author PPG19
    Your best option for comparing banner cost fees is to check BuySellAds.
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  • Profile picture of the author bhnath
    Jack,
    Please note that typically only 1% of impressions on a banner ad will actually click through, you should not really pay more than $5 for a website that produces 3,000 visitor's a month.

    Try and advertise on the bigger sites with more traffic & negotiate the price you pay as low as possible
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  • Profile picture of the author writeaway
    It all depends on your niche and how you negotiate a deal

    There are many blogs out there with high converting traffic in an off-niche

    These sites owners often content themselves with Adsense income

    As long as you can set up a sales page that converts at a predictable and sustainable rate, you would do better negotiating direct deals.
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  • Profile picture of the author Jack Sarlo
    all right, it's nice to know something like '1% of impressions on a banner ad will actually click through'.

    ok thanks I found some other useful things off google
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  • Profile picture of the author Jack Sarlo
    So if a website charges $30 for estimated 3,000 imp in 30 days.

    If ctr is 1% on average then I'd expect just 30 clicks in an entire month, each click costing $1.

    Am I doing the 'math' right?
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  • Profile picture of the author topcoder
    3000 visitors don't mean anything, you need to ask to see proof of their bounce rate. If they have a bounce rate in the 90%, then they only have 300 visitors.

    I would try to talk to website owner into displaying your banners as an affiliate, if there site is a perfect match they should be able to generate more $$ as an affiliate then collecting a fee.
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  • Profile picture of the author martbost
    I prefer to use Direct Media Buys and research the sites I am looking to place a bid.

    If you can strike a deal with a website owner that you have researched, you can typically pay a fixed price on the placement and he/she will be happy to receive some revenue for selling an ad spot.
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  • Profile picture of the author webmarke
    The best way to see the current market prices for banner ads is to visit networks that sell banner advertising. Sites such as Buy/Sell ads or even Adhitz.
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  • Profile picture of the author Jack Sarlo
    What about Google Display network if I want to do banner advertising? I understand the banner will be displayed on other websites based on the keywords (or other target methods) I choose, what's your opinion on this?

    Thanks
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  • Profile picture of the author Splatterfox
    Hard to say since CPM vary extremely. I know sites charging +40$ for 1,000 (!) impressions, on the other hand I know sites which charge 1$ or less.

    Depends on quality of the audience and their relevance, engagement, quality of the site and content etc.
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  • Profile picture of the author Hot Trailer Guy
    It depends on the website and the traffic quality, it's better to sign up to buysellads where you'll find legit and verified websites
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  • Profile picture of the author Jack Sarlo
    I thought Google Display Network you pay per click on your banner, not cpm... ok thank you I try to learn more.
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