For example, I dream about making five figures with my eBook. Yet, I'm hesitating when it comes to a decision to invest $50 in a professional cover. Isn't that just great? You want to make five figures, but you are thinking five times about a $50 worth investment. Seriously?
Or, here's one more example. One of my clients wanted to sell his app for $150,000. Yet, it was too much for him to pay me $150 for a sales letter/email, which is supposed to send to potential investors. So, I said $100. The last time I checked he canceled the project. I withdrew my offer, he wanted for me to do it for $50. You want to make $100K, but you don't have hundred bucks to spend. Seriously?
You want to catch a whale by using a worm bait. Then, you have the nerve to ask yourself, what went wrong and why? From what I have seen, I think that IM is filled with these stories.
On the other side, as a striking contrast you have people, who were selling and investing literally everything to succeed. I guess when you put the money where your mouth is, you are actually showing how much your believe in your dream.
My neighbor sells hand-made parts for classic cars. This is a great market to profit on. These guys with classic cars don't worry too much about the price, when it comes to their four-wheel pets. I admire this guy. I always ask how is the business. Hopefully, one day he will decide to launch a website and move into the right direction. He is like, I need better machines, better tools. I need this. I need that. So, I asked. What's the catch? Those are small and simple machines and tools. What's the cost? With them you can make and sell much more. Something like $500. He was like that's a serious amount for me. Said a man with a $600 worth smartphone in his hand. So I said, sell your car and invest. Sell your smartphone and invest $500 so you can make $5,000 or $50,000. He smiled, that's not serious. I didn't want to go on with this discussion.
Everywhere I look, I see these "signs." That's not the exclusive problem of the marketers. If I'm right, you will hardly find a single Avengers movie that has earned less than a billion dollars on box office. That's great, but I also think that there is no movie from these franchise with the production budget of less than $200M or maybe even $300M.
What happened with that saying, first you need to give something to get something. We dream crazy dreams about hundreds of thousands of dollars waiting for us out there, but when it comes to investing, we are extremely rational and cautious. Maybe that's the reason why so many people keep failing to succeed. Who dares wins. Something like that. Right?
From what I saw in the movie Social Network, Mark Zuckerberg actually borrowed some money to launch the first version of Facebook. Something like that.
It seems that we like to dream huge, but when it comes to our pockets, we think small. Are you one of those who expect to earn $100 with the $1 investment? Is it true that the more you give, the more you can expect to get in return?