We run a small independent online radio. If it is relevant, we play dance classics.
We have hired a blog writer on freelancer.com. We plan to publish one blog per week. We have a website, Facebook, Twitter account, and a mobile app. Our blogs will be published on these social channels we manage at the moment.
We aren't satisfied with the current number of listeners. We understand that something needs to be done in terms of an appropriate and effective marketing strategy. We have some ideas, but we would like to hear some expert's opinion on these:
Should we launch a YouTube channel or create a LinkedIn account? If so, what would be the potential benefits for our radio?
Should we invest some money in Facebook and/or Twitter campaigns? We are a little skeptical about the paid followers and members. We read a thing or two about it online. Can you clarify a little bit?
What would be the most suitable marketing campaign for our online radio?
We would be happy to provide additional information if necessary.