Competitor Audience demographics

1 replies
Hey guys,

Does anyone know any free tools to find out competitor audience demographics?

So far, the only tool I've found is Alexa, which you need to sign up for with a credit card. Are there any others?

Mainly it would be good just for some basic data, but I'd love to take it deeper, too.
#audience #competitor #demographics
  • BudaBrit,

    SimilarWeb.Com and SpyFu.Com can provide you with the following details when you enter the Web properties of your competitors:

    1. Best Traffic Generation Methods -- These tools provide you with percentages of each traffic method used by your competitors. These include direct traffic, referral traffic, social traffic, organic search traffic and paid search & display traffic;

    2. Direct Traffic Data -- With this info, you can study what your competitors with significant direct traffic are doing on their sites, i.e. Do they have irresistible opt-in offers? Membership subscriptions? How are their subscription funnels crafted?;

    3. Referral Traffic Data -- These tools also provide you with a list of referring sites that send significant referral traffic to the Web properties of your competitors. This can in turn allow you to verify if there are possible content placement and advertising opportunities for you in those referring sites;

    4. Social Traffic Data -- With this info, you can study what your competitors are doing in their social media pages. You can also verify if there are any content placement and advertising opportunities for you in the social networks that drive significant traffic to the Web properties of your competitors;

    5. Organic Search Traffic Data -- These tools also give you a list of keywords that drive significant organic search traffic to the Web properties of your competitors. You can also use this info to study what your competitors are doing with these keywords for their onsite and offsite SEO campaigns, and also to verify if it'd be feasible for you to compete against them for these keywords; and

    6. Paid Keyword Search & Display Traffic Data -- These tools will also give you a list of the paid keywords used by your competitors for their paid search & display campaigns in Google Adwords. You can in turn use this info to study how their longest running ads are crafted, and to verify if it'd be feasible for you to bid against them for these keywords in Google Adwords ...

    Well, you can also use these tools along with UberSuggest.Org to discover other directly and laterally relevant keywords with significant search volume and lower competitiveness in Google -- Also install their browser extension to get search volume data from the Google Adwords Keyword Planner; and

    You can also use these tools to gather relevant data about non-competing sites in laterally relevant niches where a significant percentage of your target audience might also be spending time in ...

    Hope this helps!
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