Do people still podcast? And can be defined as fresh content on Google?

6 replies
Is there any money in it and do they still rank in google.

I have been working with someone who does them regularly and posts them on her website, however unless they have transcripts, are they classified as fresh content on Google.

I have been listening to the podcasts and creating summaries which I know would be classified as fresh content, but if there was no real summary, would this eve completely lost in cyber space? Or is there any way to determine that video/podcasts are fresh content?
#content #defined #fresh #google #people #podcast
  • Profile picture of the author Aira Bongco
    I don't know much about them being indexed by Google as an audio file. But if you put it in a page and you have a good market that can promote that page, then you can rank on some keywords if it is done right.

    I think that podcasts appeal to a particular age and niche though. It may be best to try it out and see how much traffic you get.
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  • Profile picture of the author TeaCozy
    I listen to them, but I probably do a bit more with video now.

    No idea about the ranking side of things though.
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  • Profile picture of the author princetotem
    With podcasts, it's best to include the audio file within a blog post that includes a transcript (and perhaps some extra information on the topic) and a comments section. Your audio post can solely be audio, or you could mix up by embedding the podcast as a Youtube video or create an Infographic that accompanies it.

    In terms of SEO and what is 'readable', text is always best, along with highly relevant links.

    Check out websites that are podcasting successfully to see how to improve your own, such as Podcast section of the MarketingProfs website.

    Apart from Google, you may want to be looking at getting exposure on audio focused websites such as iTunes, Soundcloud and i'd check out music.ly.
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    • Profile picture of the author TeaCozy
      Originally Posted by princetotem View Post

      With podcasts, it's best to include the audio file within a blog post that includes a transcript (and perhaps some extra information on the topic) and a comments section. Your audio post can solely be audio, or you could mix up by embedding the podcast as a Youtube video or create an Infographic that accompanies it.

      In terms of SEO and what is 'readable', text is always best, along with highly relevant links.

      Check out websites that are podcasting successfully to see how to improve your own, such as Podcast section of the MarketingProfs website.

      Apart from Google, you may want to be looking at getting exposure on audio focused websites such as iTunes, Soundcloud and i'd check out music.ly.
      Great - thanks for this - I appreciate you commenting.

      I will check out all of these sites too.

      I think the addition of the summary has been a huge help for readability, before then it was just a podcast unsupported by any text so that's good to know.
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  • Profile picture of the author yukon
    Banned
    Do people still podcast? And can be defined as fresh content on Google?
    Mixergy does a lot of podcast interviews.
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  • Profile picture of the author Paul Wilson
    If you want to see how podcasts can succeed check out the Joe Rogan podcast. Yes he was known before he started podcasting but check on the wide variety of subjects he covers and the guests on his show. Joe has sponsors lining up to pay hin.

    Of course I'm not saying yours will be as successful but there is a lot you can learn from watching a few of his shows,especially the ealy ones when he started podcasting.

    -Paul.
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