Do people still podcast? And can be defined as fresh content on Google?

8 years ago

I don't know much about them being indexed by Google as an audio file. But if you put it in a page and you have a good market that can promote that page, then you can rank on some keywords if it is done right.

I think that podcasts appeal to a particular age and niche though. It may be best to try it out and see how much traffic you get.

Thanks

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TeaCozy

8 years ago

I listen to them, but I probably do a bit more with video now.

No idea about the ranking side of things though.

Thanks

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princetotem

8 years ago

With podcasts, it's best to include the audio file within a blog post that includes a transcript (and perhaps some extra information on the topic) and a comments section. Your audio post can solely be audio, or you could mix up by embedding the podcast as a Youtube video or create an Infographic that accompanies it.

In terms of SEO and what is 'readable', text is always best, along with highly relevant links.

Check out websites that are podcasting successfully to see how to improve your own, such as Podcast section of the MarketingProfs website.

Apart from Google, you may want to be looking at getting exposure on audio focused websites such as iTunes, Soundcloud and i'd check out music.ly.

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TeaCozy

8 years ago

Originally Posted by princetotem

With podcasts, it's best to include the audio file within a blog post that includes a transcript (and perhaps some extra information on the topic) and a comments section. Your audio post can solely be audio, or you could mix up by embedding the podcast as a Youtube video or create an Infographic that accompanies it.

In terms of SEO and what is 'readable', text is always best, along with highly relevant links.

Check out websites that are podcasting successfully to see how to improve your own, such as Podcast section of the MarketingProfs website.

Apart from Google, you may want to be looking at getting exposure on audio focused websites such as iTunes, Soundcloud and i'd check out music.ly.

Great - thanks for this - I appreciate you commenting.

I will check out all of these sites too.

I think the addition of the summary has been a huge help for readability, before then it was just a podcast unsupported by any text so that's good to know.