I've just created a new digital training (22 videos mp4 + xls/doc/pdf files) and I wondered about what is the best way to deliver it: through a membership site (with 22 integrated videos), or through a direct download (like a zip file containing the whole package) ?
On one hand a membership site may have a better presentation but forces the customer to always login and have an internet connection. On the other hand a downloadable product gives the customer a "real" product he can own in exchange of his money, like when we purchase a software.
I saw professional marketers using these 2 ways, but I don't know if there is one way better compared to the other. Personally as a customer I don't really mind when I purchase a digital training.
What do you think?