How do you keep up with IM?

8 replies
I read, I subscribe, I chat with colleagues basically keep an ear to the ground to learn as much about IM as I possibly can. Where my specialty is blogs, content etc I do want to keep up with everything in IM as I think in could indirectly affect what I am doing however it is a task to keep up.

I want to remain relevant and I want to ensure I am not caught out at any stage by either a client asking me a question about marketing that I don't know about or me not being up to speed with the latest IM strategy or update. I know I can't know it all, but I do want to be a valuable source of information for people who use my service.

Of course there are going to be some things that are a tad too technical for me to get my head around, but on the whole, I'd love to be able to keep up with general IM trends as they happen so I'm in the know just like everyone else.

I have a question from a client when I was juggling the old work and starting up my business, it was about remarketing. Granted I was being run ragged by working two jobs and learning the trade, but a new client was asking about remarketing and how it works, why it works, how to do it and what results people should expect. While I wasn't offering this service, I knew little to nothing about it apart from hearing it now and again.. I felt totally out of the loop.

The challenge of keeping up is real.

While this forum certainly keeps us in the loop and on our toes, where do you get your sources of latest updates on IM, where is your go to for the latest info so that you keep up and know ahead of time what is up and coming. ??

Short of getting a crystal ball, how do you keep up?
#internet marketing #trends
  • Profile picture of the author shaunybb
    Hey good thread!


    This forum is awesome for example


    but this is how I do it. So say for SEO


    I keep an eye everyday on search engine land or moz because they post a lot and keep it fresh..


    For social media I make sure to read social media examiner etc...


    I find my subject find authoritive worthwhile blogs and that's how I do it!
    Signature
    ====>READY To Be Successful Online? FIND OUT more!?<====
    You FAIL online because you have the WRONG information.....
    {{ DiscussionBoard.errors[10894864].message }}
    • Profile picture of the author CabaMate
      Originally Posted by shaunybb View Post

      Hey good thread!


      This forum is awesome for example


      but this is how I do it. So say for SEO


      I keep an eye everyday on search engine land or moz because they post a lot and keep it fresh..


      For social media I make sure to read social media examiner etc...


      I find my subject find authoritive worthwhile blogs and that's how I do it!
      Thanks mate. Appreciate you sharing this info
      {{ DiscussionBoard.errors[10894892].message }}
  • Profile picture of the author blackli0n
    Keep up with it by following some of the big guys as well as some of the small guys. (And by follow, I mean to check their website and see what they're doing, what things they're changing and selling, see what they're talking about.) And you'll have a good idea of what works for both the big guys and the little guys.

    The next thing you have to do is actually experiment and try to build your own business so that you have your opinion experience of what works.
    Signature
    wpjohnny.com - Make Money with Wordpress
    Passive income since 2007. Trying to consistently crack 5-figures/month. find what you love - dream big - work hard
    {{ DiscussionBoard.errors[10896096].message }}
  • Profile picture of the author RefuseToLose
    Bookmark a couple blogs and signup to a few email lists and keep it at that...

    You don't want to be stuck in the never-ending information overload and never take action. I noticed very little has changed over the years I've been doing this. The only thing that changes is the tools you use to reach your customers. So keep yourself updated, but remember that the fundamentals never change.
    {{ DiscussionBoard.errors[10896187].message }}
  • Profile picture of the author Edwin Torres
    Just follow 3-5 industry leaders (ex: Frank Kern, Ryan Deiss, etc.) and that should be enough. The people at the top are usually the ones who are testing, innovating, and experimenting the most.
    {{ DiscussionBoard.errors[10896203].message }}
  • Profile picture of the author agmccall
    I just spend a little time reading every day

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

    {{ DiscussionBoard.errors[10896426].message }}
  • Profile picture of the author FriendlyRob
    You have three options that I can think of. I don't have a preference among the three.

    1. Join a group, or a number of groups as you have been.
    2. Test for yourself to see what works
    3. Stay true to who you are. If I were on your list, and you were genuine, and I sincerely believed that you care, I'd buy from you.
    Signature

    See What I'm up to Now The New Blog

    {{ DiscussionBoard.errors[10896683].message }}
  • Profile picture of the author discrat
    I read more basic news to get insight on the World ( like news Sites) and many times I'lll find relevancy that can be applied to IM
    {{ DiscussionBoard.errors[10896691].message }}

Trending Topics