continuing their passion, it breaks my heart that
either they have bigger obstacles than others or
they simply do not have the will to overcome them.
I have done a breakdown how you can make
your 1st sale online regardless who and where
you are based on compiled successes from
my students so far.
1. Identify the EVP niche
Like life, not all niches are equal.
Some niches are easier to convert than others.
For a niche to be successful, it has to meet the EVP criteria.
Update: For a niche to fit into the "P" criteria,
it has to be a problem that is so frustrating
and troublesome that people can't do without it.
For example, biometric authentication has been preferred
over password authentication over the ease and frustration
of remembering different passwords in different sites.
2. Choose a RECURRING product
Think of it.
Would you rather have $10,000 one time or
$10,000 every month after putting in the same
amount of effort?
However, if finding a recurring product is
near impossible in your niche, consider
email marketing to emulate sales closed to
that of a recurring product.
3. Email Marketing
Start the 1st mail addressing their problem
to prevent losing them and remind them why
they sign up in the first place.
Move on with the 2nd mail and give them
some partial solution found in the offer you are
going to give them in the 3rd mail to pre-warm
interest for the third mail.
Go for the kill by linking the offer with the problem
Reinforce and reward their purchase behavior
on the 4th mail so you are essentially binding their
loyalty to you despite having competitors promoting
the same product.
4. Traffic on Demand
Once you have found your offer, do a quick search where
the demand lies.
List them by the volume where they tend to hang out such as
Next, identify who your ideal audience are and try to form a
persona for your campaign such as
The more defined your persona is, the better your targeting will be.
Regardless you are on social media, SEO, offline marketing,
bing, Adwords or facebook (or any platforms), the foundation
for a successful campaign look like this.
I am open to any question and I hope this post will mark your success
before New Year comes around.