I will keep this casual and specific. I started my first company/website few months ago after I lost my Job. I have been writing for a around 6 years part-time in different fields, but I decided to concentrate on White Paper writing.
My main motivation behind starting the project was the need to get something that can pay my bills as fast as possible. I also needed something I enjoy doing and something that is long term as well.
Now the website is up, everything is intact, expect say for a few optional things. From the time I launched the website, I have been cold emailing prospects from a list of over 300 companies. A few have opened my emails, but some have not. No reply has been sent to me as well.
Now the process of correcting emails was so hard that i had much confidence this would payoff
Now my question is this, Am I targeting the wrong people? I email mainly the marketing managers because I know white papers are used for lead generation.
The second question is , is cold emailing the best method to land my first clients?
Third question is, I need to pay my bills as fast as possible, which is the most effective way of getting this company rolling without having to waste time on trial and error methods.?
Remember, the service is writing white papers for B2B companies.