How long before your campaign is not profitable

6 replies
Hi Warriors,

When you start a media buying/advertising campaign for a new digital product/course, how long does it typically take for the campaign or product to get stale and no longer profitable so you move onto a new product?

Thank you.
#campaign #long #profitable
  • Profile picture of the author Path Theory
    It really depends on the campaign / angle / size of demographic. The more detailed the targeting, the higher the ROI (usually), but it won't last as long (Since you have a smaller demo).

    I try to shoot for a demographic above 2 million (Paid facebook advertising). With a potential reach of 2 million, I can sustain multiple accounts / duplicate campaigns for a month or more. I can expect to spend at least $50,000 before the roi drops too significantly. As the campaign spends more, it starts reaching the same people, which causes cpc to rise, ctr to drop, and roi to fall.

    Now with an extremely targeted angle, my demo might only be 750,000. The roi might start off at 500%, but it will drop very quickly as I scale. I might only be able to spend $15,000, and average 150% roi. It usually makes more sense to have a higher demographic / less targeted angle, lower roi, but be able to scale and spend more.
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  • Profile picture of the author katarina1
    Originally Posted by TheWebGuy View Post

    Hi Warriors,

    When you start a media buying/advertising campaign for a new digital product/course, how long does it typically take for the campaign or product to get stale and no longer profitable so you move onto a new product?

    Thank you.
    I use facebook paid advertising and after 48h I have sales,sometimes it takes 1 week but in about 2 months I make $200/ day and it goes as long as I want,if I have a good niche.
    Choose the right niche and half the battle is already won.
    I literally spent years chipping away at a niche that was close to my heart, but it wasnt
    ever going to give me the results I deserved.So forget things you love,this is not hobby,you
    have to make profit as fast as possible.
    The only way you can fail in this business is to chose wrong niche.Why?
    Beacuse you can't afford to lose money.

    Niche is good if you have all this....
    1.Go to Google keyword planer.Click search for new keyword phrase.
    Type main word,you will get how many people are searching .
    Main word will be broad,you need to narrow it down,so look
    avarage monthley searches.It should be Low competition and between 20,000-50,000.
    Pick all of them in that range,collect word phrases and go back to Google.
    Do you see advert? If yes,it is a good sign that money is in that niche.
    Under search bar is About and number that tells you how much competition
    you have.Up to 2,000,000 is nothing really.
    Go to amazon to see what is being sold.
    If you find books and magazines you are ok.
    Go to clickbank to find products.If you see 3-4 you are find.
    Just pick one around $30.
    Social media-join groups on Facebook,what they like or not and so on....or
    to save time click on FB arrow pointing down,top right corner on you FB page/profile,
    go to Create ad,click on ads manager-audience insights.On the left side 'Interests'
    your keyword phrase to get demografics.Click Activity and first on the right is ads clicked to give you idea if people are clicking on those ads.Page Likes tells you what else they like .
    That helps you to offer them another product in the future.
    Now you have your niche! Test your ads to get better results faster.
    It works for me ,it will work for you.
    Don't give up
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    • Profile picture of the author JoeBradley
      Very useful summary of how to determine whether a niche is profitable. How much per day would you normally spend on testing your ads?
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    • Profile picture of the author Haggy
      Originally Posted by katarina1 View Post

      I use facebook paid advertising and after 48h I have sales,sometimes it takes 1 week but in about 2 months I make $200/ day and it goes as long as I want,if I have a good niche.
      Choose the right niche and half the battle is already won.
      I literally spent years chipping away at a niche that was close to my heart, but it wasnt
      ever going to give me the results I deserved.So forget things you love,this is not hobby,you
      have to make profit as fast as possible.
      The only way you can fail in this business is to chose wrong niche.Why?
      Beacuse you can't afford to lose money.

      Niche is good if you have all this....
      1.Go to Google keyword planer.Click search for new keyword phrase.
      Type main word,you will get how many people are searching .
      Main word will be broad,you need to narrow it down,so look
      avarage monthley searches.It should be Low competition and between 20,000-50,000.
      Pick all of them in that range,collect word phrases and go back to Google.
      Do you see advert? If yes,it is a good sign that money is in that niche.
      Under search bar is About and number that tells you how much competition
      you have.Up to 2,000,000 is nothing really.
      Go to amazon to see what is being sold.
      If you find books and magazines you are ok.
      Go to clickbank to find products.If you see 3-4 you are find.
      Just pick one around $30.
      Social media-join groups on Facebook,what they like or not and so on....or
      to save time click on FB arrow pointing down,top right corner on you FB page/profile,
      go to Create ad,click on ads manager-audience insights.On the left side 'Interests'
      your keyword phrase to get demografics.Click Activity and first on the right is ads clicked to give you idea if people are clicking on those ads.Page Likes tells you what else they like .
      That helps you to offer them another product in the future.
      Now you have your niche! Test your ads to get better results faster.
      It works for me ,it will work for you.
      Don't give up
      Is Google Trend useful?
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      • Profile picture of the author katarina1
        Yes and No,look if you don't know your market you can see what is popular.
        Market is golf and green golf balls is a niche.
        You can find niche in any market.
        If you don't have money , you want to narrow it down, unless you want to pay for all keywords that have a keyword golf in it.Maybe,somebody will look for green golf balls and you will make a sale but idea is to pay little and make a lot of money.
        Google Trend will tell you what people are searching for in broad terms.Facebook will tell you what are they buying.As I already said:
        "...click on FB arrow pointing down,top right corner on you FB page/profile,
        go to Create ad,click on ads manager-audience insights.On the left side 'Interests'
        your keyword phrase to get demografics.Click Activity and first on the right is ads clicked to give you idea if people are clicking on those ads.Page Likes tells you what else they like .
        That helps you to offer them another product in the future."
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