Foundation One: Have These You WILL make money. Don't? Epic Fail Awaits

After reading yet another " just do it" "keep at it" speech in another thread I finally had enough.

Its time to get real and give people something actionable and even stop blaming the failure of newbies on them not trying hard enough.

Let me finally tell you the ONE reason why people fail in any business. Time to get down to basics and also tell people how every business makes money.

Its deep man but it all starts right here. Every person that doesn't make money and every business that doesn't make money have ONE SINGLE FACTOR in common -

They didn't have enough customers.

What are customers? They are people open to buying your product or service or whatever you are selling.


THE END

DEEP EH?

Yet what do we see pushed in endless WSOs and where do most people start thinking about their business?

The product they are going to sell.
or the system they are going to sell through.

EPIC SETUP FOR FAIL.

I know how tempting it is but you need to put the product and purchase (Where you get paid) out of your head at the beginning and ask the better question -

Where are all the people who are going to be my customers? And what do they want?

People get it backward from day one. They go pick their product and what they want to make and then later mozy along to how to get customers. Wrong way amigos!

You probably see this guiding principle closest to home at your local strip or main mall. Business owners will pay big money and landlords will give major discounts to have a main drawing force like a supermarket to draw people. Smaller stores want to be next to the supermarket or a big store.

There are literally endless kinds of shops next door to your local supermarket that will do well because they are right there where the people are coming. Thats where the people are. What they are selling is important but somewhat secondary. Customers are already there. Business is about customers not products.

Same thing with television every notice how incredibly untargeted television is? When the Super Bowl is on you get ads for insurance, tacos, domain names,

Advertisers do not give a rip about targeting. Why? Because the Super Bowl is where the peoples eyeballs are

FORGET THE FREAKING PRODUCT FOR AWHILE AND FIGURE OUT WHERE PEOPLE ARE - BEFORE THATS RIGHT BEFORE - YOU KNOW EXACTLY WHAT IT IS YOU ARE GOING TO SELL.

Does that work online? You bet. The pattern is even more easy to see.

FACEBOOK did not make a dime and did not sell a product until it had what? TON LOADS OF PEOPLE.

TWITTER is a household name and has just barely now after several years of existence started trying to find out how to make money. Why did they take so long to worry about profits?

They wanted customers first - people base first - before even caring about how to make money with them.

Facebook and twitter reveals another thing - targeted traffic is WAAAAY overrated. Now before the attacks start thats NOT saying targeted traffic isn't important and even VERY important but that if you can reach a lot of people your target will be in that crowd anyway. You have an idea that drives major adult traffic with money even if untargeted? go for it.

Now obviously you and I can't do what Facebook did. We'd starve and they required millions of dollars of investment.

but the principle applies to you.

How are you going to get customers? By going where they are and getting attention. Online thats going to be

social networks
forum
search engines
portals
maybe email lists
Ads on traffic sites
professional groups
websites with readers/viewers

Its not an infinite lists. We all get traffic from these places. So now the critical questions is - which ones are active with people and how can you get their attention?

and what do they want?

Now at this point your own particular skills and interests come in because people congregate online over all kinds of things and needs and issues.

but now you have these eight areas online people will be found at and you get to center in on what niches you might target based on how many people and what their needs are in those eight traffic areas

You also get a sense of which ones of those eight areas YOU can work and that meets your style, personality and skill to reach. You might be better at building relationships than creating viral content. Maybe you have no patience for SEO but have cash to do ads -always focus in on where the people are and how YOU are going to get the eyeballs your way-

THEN AND ONLY THEN DO YOU GET DOWN TO FINALIZING YOUR PRODUCT OR SERVICES.

I'm not saying you cant have an idea of what it is you want to do or sell but DO NO FINALIZE YOUR OFFER AND BUSINESS UNTIL YOU KNOW WHERE THE PEOPLE ARE AND WHAT THEY WANT.

I've seen people make this mistake over and over and over again. Online and offline. They setup their office space/web site get all their products or services worked out even begin buying products and then at the end say okay so how do I get customers? or do advertising (some even spend almost all their money setting up shop and then are near broke to put anything into getting in front of customers).

Thats backward...think customer crowd first then get product/service settled.

NOTE: Want someone to tell you the one thing to sell? Forget it and think. If every store in your area was a pizza shop selling the same pizza would anyone make money starting a new pizza shop?


When you know where the customers are and how you can reach them YOU not someone else - - are at Foundation One and can move to FOUNDATION TWO.