Need help to setup and target look-alike audience on Facebook for getting more sales

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Anyone here who has hands-on experience of creating lookalike audience on Facebook?

I'm having some questions for you and i hope it will help many young entrepreneurs, online marketing professionals & eCommerce professionals.

1) What are the pros and cons of creating such audiences?
2) Once audience is created, how was the response in terms of CPC, conversions & local and international audience behavior with your ad as compare to already built audiences?
3) How many methods of creating lookalike audiences, i know about two methods i) By re-marketing list ii) By page likes. Your thoughts?

Please share your thoughts on above asked questions. I'm hoping this thread will help many people.
#audience #facebook #lookalike #sales #setup #target

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