What are examples of marketplaces that don't count as "Digital Sharecropping?"

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Copyblogger / Brian Clark have been talking about building your own platform against Digital Sharecropping. It's the dependence on a platform like Facebook, eBay, Amazon, etc.

It's a sound idea. You want to own your relationship with your audience and customers. You want your own email list and rules on when to reach them or how to charge them.

At the same time, there are benefits to using marketplace platforms. It's easy to set up and instantly in front of a presumably qualified audience.

Would you know of platforms / marketplaces that enable you to own the relationship with your audience? E.g. you own the email list
#count #digital sharecropping #examples #marketplaces

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