How to Sell a Website?

37 replies
Any suggestions as to the best place to sell a blog (not my main one)? I've been told Flippa is the place to start?
#sell #selling #website
  • Profile picture of the author Steve B
    Do Google searches on the top ten keyword phrases related to your blog.

    Visit the SERPs (the results pages) and note all the businesses showing up on the first two pages of those search results.

    Go to the web sites of each of those businesses, find the contact information, and speak with the owner. Tell him about your site, your subscriber list, your income, and everything else pertinent to your site. Let him know that the site is for sale and that you would like to see someone already doing well in the niche take it over. Get an offer from as many as you can.

    People already in the niche, your competitors, are the ones most likely to see the value in what you have created and it would be easy for them to add you site, subscribers, products, etc. to their business. Seeing value in your business is what will motivate someone to buy it. People on Flippa don't always see the true value in web sites - many just want to pay the smallest amount possible for an existing income stream.

    By the way, selling a site this way takes work. But it should be worth the added money you'll get for your site.

    Good luck,

    Steve
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    • Profile picture of the author AuthenticFX
      Steve B in particular, much food for thought, thanks!
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  • Profile picture of the author SiteNameSales
    See what the domainers on DNForum and Namepros have to say about it. Give as much information as you can. A lot of the pros monitor the forums looking for bargains.

    This is in addition to the traditional aftermarket sites like Afternic and Sedo. Many feel that you get a better deal when you are approached by a buyer rather than trying to sell the domain name too aggressively.
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  • Profile picture of the author zdebx
    Flippa is the best place, but obviously make sure to provide a detailed description about the blog, traffic and revenue screenshots and set a reserve for the auction.

    You can start with $0 and then see if it reaches your reserve.

    Normally, you should be able to sell for monthly income x12.
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  • Profile picture of the author PPG19
    Is your blog generating revenue? If yes, Flippa is the best place to sell it.
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  • Profile picture of the author celente
    ive made a ton of money on flippa, but I get someone else to write my copy.

    Remember its not the website that will sell, its how you sell and expose it.

    So if you cannot do that, get someone else to do that.

    Realistically, you have to sell the sizzle. I have seen websites on there worth $100,000 and they go for like $10,000 cause their ad sucked. So be careful. You can leave much money on the table, if you cannot write a good ad, and put lots of benefits in there. Some people just have a knack for this.
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    • Profile picture of the author B2BizIntel
      Originally Posted by celente View Post

      ive made a ton of money on flippa, but I get someone else to write my copy.

      Remember its not the website that will sell, its how you sell and expose it.

      So if you cannot do that, get someone else to do that.

      Realistically, you have to sell the sizzle. I have seen websites on there worth $100,000 and they go for like $10,000 cause their ad sucked. So be careful. You can leave much money on the table, if you cannot write a good ad, and put lots of benefits in there. Some people just have a knack for this.

      This is a great point. I am going to start hiring someone to write copy. I think I scare buyers off because I am very pragmatic and I think my copy is to serious and boring. I just wish flippa had a wysiwyg feature.
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  • Profile picture of the author Tokama2542
    You can sell your website in Fiverr... Hope this will work...
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  • Profile picture of the author ramonavandusen
    Preparing your site for sale is a key step in the process of selling a website. The cause being that when it comes time to list your site for sale, the more information you provide the more poise seller will have in the listing. In order to provide the right information, it is crucial that you have several things in place before you. Of course, the two most vital things you will want to keep track of are traffic and revenue. Keeping detailed records of both of these metrics is essential to a successful sale.
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  • Profile picture of the author Danny Cutts
    I like flippa I am always looking for new sites to buy
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  • Profile picture of the author PPG19
    There is a section on WF too. Try both Flippa and WF. Going to each site owner that has a website in the same niche and propose them a deal would be pretty time consuming. I would do it only if i couldn't sell the site here on WF or Flippa but is a good alternative as well..
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    • Profile picture of the author Regional Warrior
      Originally Posted by PPG19 View Post

      There is a section on WF too. Try both Flippa and WF. Going to each site owner that has a website in the same niche and propose them a deal would be pretty time consuming. I would do it only if i couldn't sell the site here on WF or Flippa but is a good alternative as well..
      Part highlighted is wrong and you can make some good money because I know it works as I made some good coin by doing this and you talk or chat to people in the same niche and they see the worth you are asking just have all the details ready for any questions

      Flippa used to be the number one place to sell but now too many scammers on there and as pointed out by another warrior they just don't know the worth all they see is how much can i make and then flip it

      Jason
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      • Profile picture of the author PPG19
        Originally Posted by Regional Warrior View Post

        Part highlighted is wrong and you can make some good money because I know it works as I made some good coin by doing this and you talk or chat to people in the same niche and they see the worth you are asking just have all the details ready for any questions

        Flippa used to be the number one place to sell but now too many scammers on there and as pointed out by another warrior they just don't know the worth all they see is how much can i make and then flip it

        Jason
        I haven't said it doesn't work, i am pretty sure it does. Why wouldn't? I said that in my opinion (well more of a fact than an opinion) is way more time consuming and before doing that he might consider try with Flippa first.
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        • Profile picture of the author Regional Warrior
          Originally Posted by PPG19 View Post

          I haven't said it doesn't work, i am pretty sure it does. Why wouldn't? I said that in my opinion (well more of a fact than an opinion) is way more time consuming and before doing that he might consider try with Flippa first.
          You should troll though some of of the threads about Flippa on here will make you change your mind
          Where is the proof it is time consuming? it is not and most effective way to sell the site to another who has the same or near enough niche than Flippa

          Jason
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          • Profile picture of the author PPG19
            Originally Posted by Regional Warrior View Post

            You should troll though some of of the threads about Flippa on here will make you change your mind
            Where is the proof it is time consuming? it is not and most effective way to sell the site to another who has the same or near enough niche than Flippa

            Jason
            I have sold 15 sites this year on Flippa, i have heard those stories too and personally i had a bad experience with one buyer but only 1 problem out of 15 transactions. He requested a reversal on his payment right after i installed the site on his server, so he could keep the site and the money as well. Too bad it didn't work out for him. This things happen once in a while and has happened to me but overall the experience on Flippa was great.

            In my opinion Flippa was and it still is the best place to sell a site. I have tried other sites as well. They just didin't work like Flippa (at least for me).

            How can you say that going from one guy to another and ask if they are interested in purchasing a similar site in the same niche and pitching to them is not more time consuming that posting it directly on Flippa?! Just by using logic it is.

            Also selling on Flippa has an advantage over your strategy. Selling on Flippa means building competition between interested buyers... which means more money. That's the first rule to extract more money for your site. By creating a bidding war. With a single interested buyer that won't happen.
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      • Profile picture of the author discrat
        is so true
        Originally Posted by Regional Warrior View Post

        Part highlighted is wrong and you can make some good money because I know it works as I made some good coin by doing this and you talk or chat to people in the same niche and they see the worth you are asking just have all the details ready for any questions
        I have been thinking about Selling and Buying Websites here lately.

        I think what Jason says here is so true.... this is really the way to go. And the ONLY way to do it !!

        I know if Iam going to fork out $5K for a Site I want to Chat One on One with the Seller and go over things, Stats etc.. of his Site. I would want it to be a real smooth but very detailed process that would satisfy us both.

        And if I do decide to unload some of my Sites ,I also will put myself in the Buyer's shoes and realize he wants to really Trust me and go over things with me in meticolous detail.

        imo, this is the only way to do it. Not just fork over a few grand after seeing a Site and talking to the Owner thru one or two emails


        - Robert Andrew
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  • Profile picture of the author aizaku
    if its niche specific


    why not sell it to another webmaster in your space..


    just email direct and forgo the middle man


    -Ike Paz
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  • Profile picture of the author adrienneaileen24
    Flippa is the best place to sell any site. Most of the time I use the it. Beside the flippa you can take a glance on the digitalpoint. I thin you will be use between these two. Thanks for your advance.
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  • Profile picture of the author KaapoJed
    Sale a website :-
    First determine the value of your website.
    Set up a Auction for your website or try to sell at online selling buying sites.
    Transfer or rip off your all content from your website.
    Sell with genuine way and try also to keep your profit.
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  • Profile picture of the author wmrwl
    If your website actually generates a profit, I don't think Flippa is the best way to go. I personally have a site on there that ends tomorrow and the highest bid is a very small fraction of what the site makes in residual yearly income. Unless the bidding gets very heavy tomorrow I would have been better off just keeping the site (and the recurring revenue that comes along with it). You live and you learn I guess.

    I think Flippa is great for a web designer to sell "starter sites" and for buyers to get bargains on sites that make a good amount of money. I don't know, that just my 2 cents.
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    • Profile picture of the author freeabs
      Originally Posted by wmrwl View Post

      If your website actually generates a profit, I don't think Flippa is the best way to go. I personally have a site on there that ends tomorrow and the highest bid is a very small fraction of what the site makes in residual yearly income. Unless the bidding gets very heavy tomorrow I would have been better off just keeping the site (and the recurring revenue that comes along with it). You live and you learn I guess.

      I think Flippa is great for a web designer to sell "starter sites" and for buyers to get bargains on sites that make a good amount of money. I don't know, that just my 2 cents.
      Saw that it sold for $10,100 USD. Was that your ideal price? Flippa has increased their success fee and don't know if yours was the old or new one cos the new one increased by 50%! Anyway congratulations on the sale. Cheers!
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      • Profile picture of the author wmrwl
        Originally Posted by freeabs View Post

        Saw that it sold for $10,100 USD. Was that your ideal price? Flippa has increased their success fee and don't know if yours was the old or new one cos the new one increased by 50%! Anyway congratulations on the sale. Cheers!
        Thank you, I didn't really have a price in mind, but I bet I could have kept it a bit longer and sold it through a broker for 2.5X profit at a minimum. I got about 1/2X profit, which is pretty bad

        I don't mind though because I gained a Reseller out of it, so that's a good thing

        I would highly recommend anyone who is making a good amount of money to stay away from Flippa and go with a broker that specializes in website. The success fee is roughly the same anyway. I paid a 10% success fee BTW.
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      • Profile picture of the author wmrwl
        Originally Posted by freeabs View Post

        Saw that it sold for $10,100 USD. Was that your ideal price? Flippa has increased their success fee and don't know if yours was the old or new one cos the new one increased by 50%! Anyway congratulations on the sale. Cheers!
        Sorry for the delayed reply as I haven't been on this forum in a few months (I swear I'm not a grave digger!), but I did want to address your question. I did sell for $10,100 but that was about 1/2 of 1% of annual EBITDA which is terrible! I should have gotten at least 30-40k for that site. I do have another site on Flippa now. I took some learning experiences and we'll see how they work out this time around.
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  • Profile picture of the author automathings
    I noticed that more than a few of those non-established sites on Flippa are people that are using spinners to regenerate content that is already indexed by Google. Make sure to test the content of the site by searching for quotes on the blog in Google using literal strings. I did this with one site and saw the same content already replicated on five other sites. Google doesn't like duplicate content. Caveat Empor.
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  • Profile picture of the author lead Alligator
    Flippa is the best and fastest way to sell your websites. No places even come close to Flippa, when you want to sell a webbsite.
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  • Profile picture of the author abigayleabril9
    Yes, Flippa is the best one. Beside the Flippa, you can have a look on the Digitalpoint. I have been using these two for a long time. I am sure, you will be pleased by these two site. Thanks for your advance.
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  • Profile picture of the author smitchacha
    I have sold website in flippa, it is the best marketplace to buy and sell websites/blogs/apps and online business

    once you start your auction and it does not sell you can relisted the auction for free every 3 months. Pay once and relist your auction as many times you want for free

    flippa charges 10% of your auction price (max $5000).
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  • Profile picture of the author phenomix
    There are three places depending on the revenue and profit that your website is making.

    0 - Low Profit - Flippa
    Low - Medium - Empire Flippers
    High + FE International

    I believe FE only accepts websites turning over 10k or so a month, I can't remember the exact figure.

    Empire Flippers is good if your site is making a few hundred a month and up. They also have good safety practices in place too.

    I would only ever use Flippa for starter sites not making any money.
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  • Profile picture of the author Swapnil Tiwari
    After you are generating enough organic traffic through your website.
    You can sell the website through www.flippa.com
    Or through private listings
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  • Profile picture of the author menjac21
    bro go on source wave and you can rent your website its better long term cash
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  • Profile picture of the author luciesmazanska
    Banned
    The more information you can provide to potential buyers the better. Raw statistics are especially important to most
    buyers and if they don’t ask you for certain numbers then they don’t know what they are doing and are probably not
    really interested.
    A better option in my mind is try a few forums like the SitePoint SiteSell area where you can list your site for
    sale and get some exposure. Flippa is also best place to start
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  • Profile picture of the author spartan14
    You can give a try to feinternational they seems to me like a serious company
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  • Profile picture of the author angelaharris2014
    With a valuation of $3 - $10k, it will be tricky finding representation from a broker, as naturally they need a sale that at a typical 8 - 12% commission will yield an amount worth their while.

    As someone has mentioned, Flippa is probably a good approach, but from experience selling to your competition, especially at this level, will usually give you the highest chance of achieving a great valuation, as the site will be worth more to someone in the industry than an outside investor buying purely for financial reasons.
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  • Profile picture of the author VidasVegas
    I think Flipa is the best so far to sell your website.
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  • Profile picture of the author tanooja1
    Depending on the name, domain can be worth thousands of dollars or merely pennies. 4-letter, single word .coms easily go for $300+( and even ones with random letter arrangement still go for $100+. Also for example .net domain may be worth less than .com but more than .org.

    1.Ebay is not a very good place to auction and sell. Most people who sell there really have no other place to go.

    2.Firstly put up a banner on the website itself that it is for sale so that anyone landing on that domain may be interested in buying it out and chances are always good.

    3.Add a for sale message to your WHOIS (domain ownership record) information. Once again this will help your site get noticed by public and they will know it is for sale.

    4.Also with the domains, a name which can be cheap for one can be worth gold for the other. Permute the letters in your domain name and try contacting and eventually selling out to organizations that run under those names or contain the letters within. Companies would be keenly interested in buying out the domain names that matches the product's name. Hint : Look for companies on LinkedIn

    5.Just do not try for marketplaces like GoDaddy and Sedo where prior experience and a thorough research is required before selling.

    6.You can use forum marketplaces just like NamePros Community, Domains Forum and dnforum. Just be careful and do not get fooled .Be reasonable in pricing the domain. I have heard a great deal about kind of exposure you get at Flippa and it would be worth checking out.

    7.Use Psychological pricing to increase the likelihood of a sale i.e. set a price like 99$ instead of 100$. Even though it is 1$ less than 100$, that it what effects the mentality of buyers.

    Good luck!
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  • Profile picture of the author jitendra8819
    It is a joyous time when you are ready to sell your website. While you will be fraught with questions and unknown variables when ultimately you decide to sell your website it can be like winning a jackpot and a big change to your life. You might have been building your web business for years, consistently working on it day after day and night after night. When it finally sells you get a (hopefully) big cash injection and move on to new projects feeling renewed and excited about your future prospects. But before this can happen you have to make the sale, which in and of itself is a tricky task.

    I sold a website back in 2004 and at the time it was a pretty big deal for me. I had built the site for a hobby in 1998. It went through 3 different domain name and site name changes, at least 4 major design changes and I put in thousands of hours working on it over 7 years, but damn it was fun most of the time. Eventually it became time to move on and pass my baby on to new hands that would keep it growing and moving forward.

    The funny thing was I didn't really think about selling my site because it was making money so consistently. It had become so routine that it was just part of my life. One day it dawned on me - Why can't I sell it? It produces revenue so has a value - let's give it a go! I really wanted to move on to other projects and just the idea of not having to look after the site was a huge relief - I knew selling it was the right thing to do. But how on earth do you sell a website?
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