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Survey for pre selling an info product ?

by lowriderzzz
8 replies
Hello. I have an idea for a niche info product (not for english speaking market), however before I endeavor into creating the whole product (book or course) I'd like to do my market validation 1st.

I think I have to do some sort of survey that I need to put on a sample landing page, but what more specific questions should I have to ask for?

Are you interested in buying XYZ book?
What amount would you spend for it ?

What else?

Also how much sales copy should I include, just to test.

Thank you.
#info #pre #product #selling #survey
  • Profile picture of the author Oziboomer
    Originally Posted by lowriderzzz View Post

    I think I have to do some sort of survey that I need to put on a sample landing page, but what more specific questions should I have to ask for?
    You can do a survey and give away part of your product at the same time.

    Then you create more as you go.

    This is an example of a very simple survey I run before some free training I offer. Feel free to go through the survey and see how I use it in a very simple way. - maybe subscribe and also watch the last video in the series to see one way to move things along. (it is one of my earlier efforts but it still works)

    https://www.fixaframe.com.au/blog/free-video-training/

    I run multiple surveys in a variety of niches for products ranging from the low dollar sales right up to lead generation for medical sales in the thousands.

    You can do things many ways and it is one thing to test the market and gain insights but surveys are also useful for creating momentum in a sales process.

    If you can use the survey to generate a lead and then convert that lead into a positive ROI then you get the best of all worlds.

    Best regards,

    Ozi
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  • Profile picture of the author Frank Donovan
    Personally I wouldn't bother with a survey. What people say they'd do and what they actually do are two separate issues.

    Are you interested in buying XYZ book?
    What amount would you spend for it ?
    Find out if there's genuine interest by researching the market and seeing what's currently selling, what's being discussed, what problems people are having, comments about existing products etc. That will give you a more accurate idea of the sales potential for your product. Might even help you to refine it.

    As to what price they'd pay for it, that's your job as a marketer. They'll pay exactly the price you convince them your product is worth.
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    • Profile picture of the author lowriderzzz
      Find out if there's genuine interest by researching the market and seeing what's currently selling,
      Any practical advice on how to do it?

      As to what price they'd pay for it, that's your job as a marketer. They'll pay exactly the price you convince them your product is worth.
      Yes totally agree with that.
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  • Profile picture of the author VidasVegas
    I suggest you first send prospects to a landing presentation page first.Survey is good strategy but survey send to your email list to understand more about your list.
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  • Profile picture of the author Regional Warrior
    I am with Frank on this one , maybe split test A & B landing pages I.E

    Sign up here to get X
    or

    Sign up here to do a survey on X

    hope this helps

    Jason
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  • Profile picture of the author bashca03
    It is good to note that surveys are actually something that people are not exactly fond of unless they get something in return for completing it. Similar to the surveys you get at restaurants to get a complimentary dish.

    If you have an idea for a niche product, create a piece and give it out as sample and from there you could determine how people respond to it.
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  • Profile picture of the author BradVert2013
    If you're willing to spend a little money on your survey, Amazon Turk might be the way to go. You can customize your survey any way you want, with as many or as little questions as you need. Most small surveys will pay about $0.10 per user. Universities and researchers use Amazon Turk a lot because if done properly, your results can be pretty good.

    Hint: throw in a question in your survey meant to see if people are actually paying attention, rather than just clicking answers to get paid. For example, some questions will tell the user to pick a certain answer. If that answer isn't chosen, the survey taker is disqualified and will not get paid. It keeps people honest.

    Hope this helps.
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  • Profile picture of the author marydelacroix
    For me, surveys could either be a good instrument or a complete waste of time. If you want to develop a survey about your product check out the competitor's survey questions (if any). Base your questions from there, but your approach should already be something different. I think the main point of a survey is to determine the value of your product to your audience not the actual price, you should figure that one entirely on your own.
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