In media buy threads I've seen 2 approaches 1) Convey that you are a professional and set the tone for a reasonable ad rate right from the start to anchor the price. "Hi I'm interested in remnant inventory. I'd like to do a 7 day test at $1.50 CPM..." etc
Media buys: Professional vs Sponsor approach
7
In media buy threads I've seen 2 approaches
1) Convey that you are a professional and set the tone for a reasonable ad rate right from the start to anchor the price. "Hi I'm interested in remnant inventory. I'd like to do a 7 day test at $1.50 CPM..." etc
2) Act like a casual buyer. "Hi are you interested in being sponsored/having an ad on your website for a monthly fee?"
These approaches seem like night and day. Which one is a better approach to use in general? I am in a mental health niche and targeting websites and blogs in the same niche.
1) Convey that you are a professional and set the tone for a reasonable ad rate right from the start to anchor the price. "Hi I'm interested in remnant inventory. I'd like to do a 7 day test at $1.50 CPM..." etc
2) Act like a casual buyer. "Hi are you interested in being sponsored/having an ad on your website for a monthly fee?"
These approaches seem like night and day. Which one is a better approach to use in general? I am in a mental health niche and targeting websites and blogs in the same niche.
- Bill Jeffels
- Mattj84
- [1] reply
- Delta223
- Bill Jeffels
- Bill Jeffels
- Antony Micheal
Next Topics on Trending Feed
-
7