Timeless Online Marketing Rules
I was watching my early mentor and boss Corey today on an old 2004 DVD to try and get some motivation and borrow some of his energy.
While listening, I came up with these rules, and even pinned them to my board on my wall.
#1. PEOPLE SURF ONLINE FOR SOLUTIONS TO PROBLEMS NEVER LOOKING TO BUY!
#2. WHATS IN IT FOR ME? WHAT CAN YOU DO FOR ME?
(order form/press release/homepage/newsletter)
#3. GIVE IT TO ME FOR FREE
#4. CREDIBILITY/EDUCATION/INFORMATION, NOTHING FOR SALE INITIALLY.
(NEVER SAY, Products, Buy, Shopping Cart etc..)
DON"T SELL JUST HELP.
#5. DON'T GIVE PEOPLE TOO MANY CHOICES
#6. DON'T SELL MULTIPLE PRODUCTS. SELL 1 - then upsell.
#7. PROVE IT.
#8. GET THEIR MINDSET
#9. UNIQUE SELLING PROPOSITION (WHY THIS SITE/PRODUCT OVER OTHERS?)
Sorry for the all caps thing, i figured it'd look great that way as a poster for my wall.
Just thought I'd share the ENERGY, enthusiasm and drive my old friend had and pass it on to another generation of online marketers.
Dan
Please read the sig file rules
We grow and monetize email lists and build custom email servers too. http://www.answerswanted.com/email-management-services/
We grow and monetize email lists and build custom email servers too. http://www.answerswanted.com/email-management-services/
We grow and monetize email lists and build custom email servers too. http://www.answerswanted.com/email-management-services/
We grow and monetize email lists and build custom email servers too. http://www.answerswanted.com/email-management-services/
We grow and monetize email lists and build custom email servers too. http://www.answerswanted.com/email-management-services/