Best/cheapest way to create a retargeting audience

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Someone told me to put $100 into a Facebook boosted post that goes to my website, I thought that was a great way to cookie a targeted audience for my niche.

Are there other similar ways to cookie people cheaply? I looked into Outbrain (basically for content marketing only) but it was something like .40/click
#audience #best or cheapest #create #retargeting

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