Do you write like you talk in blog posts? Conversational vs. Traditional style. What's best?
The client says she thinks it is too friendly/conversational and wants more of a traditional, Oxford dictionary style blog rather than a friendly blog which is written in a write like you talk tone.
The client is always right - I get that, but I find these sort of posts are far more engaging that structured and rigorous blogs. The niche is digital real estate sales so it is perfectly acceptable to use a conversational tone, well I think it is anyway.
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