Email, SMS, or Push notifications?

14 replies
Email has made a lot of average people millionaires because of it's efficiency.

But, some marketers say that Email Is Dead!

While I don't really agree on that, I have seen many marketers and online business adopt this so-called Push Notifications, and I think it's very effictive because it gets your message infront of people's faces whenever they go. It's like a browser popup on the bottom right side of the screen that gets immediate attention.

On the other hand, there's this weird, and confusing SMS Marketing thing that I have never tried, but have heard that it's more effective that any other marketing form, because 98 percent of people read a text message they get within only 3 minutes of receiving it, which makes it a powerful marketing channel.

So, which one should we use for maximum conversions?
#email #notifications #push #sms
  • Profile picture of the author PPG19
    Originally Posted by CityCowboy View Post

    Email has made a lot of average people millionaires because of it's efficiency.

    But, some marketers say that Email Is Dead!

    While I don't really agree on that, I have seen many marketers and online business adopt this so-called Push Notifications, and I think it's very effictive because it gets your message infront of people's faces whenever they go. It's like a browser popup on the bottom right side of the screen that gets immediate attention.

    On the other hand, there's this weird, and confusing SMS Marketing thing that I have never tried, but have heard that it's more effective that any other marketing form, because 98 percent of people read a text message they get within only 3 minutes of receiving it, which makes it a powerful marketing channel.

    So, which one should we use for maximum conversions?
    Email dead?!? Right... I used all of them in the past. Email is the primary thing. I got rid of sms and i am using push notifications but don't find them really effective. I had people unsubscribed and i think i am going to get rid of that as well because i think people find them annoying.
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  • Profile picture of the author zdebx
    Originally Posted by CityCowboy View Post

    Email has made a lot of average people millionaires because of it's efficiency.

    But, some marketers say that Email Is Dead!

    While I don't really agree on that, I have seen many marketers and online business adopt this so-called Push Notifications, and I think it's very effictive because it gets your message infront of people's faces whenever they go. It's like a browser popup on the bottom right side of the screen that gets immediate attention.

    On the other hand, there's this weird, and confusing SMS Marketing thing that I have never tried, but have heard that it's more effective that any other marketing form, because 98 percent of people read a text message they get within only 3 minutes of receiving it, which makes it a powerful marketing channel.

    So, which one should we use for maximum conversions?
    Some "marketers" say a lot of things and some marketers are also idiots.

    How can email be dead nowadays? That's one of the primary ways of communication for individuals and businesses all over the globe.

    And why don't you try all 3 methods and see what works better for you?
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  • Profile picture of the author Steve L
    Originally Posted by CityCowboy View Post

    Email has made a lot of average people millionaires because of it's efficiency.

    But, some marketers say that Email Is Dead!

    While I don't really agree on that, I have seen many marketers and online business adopt this so-called Push Notifications, and I think it's very effictive because it gets your message infront of people's faces whenever they go. It's like a browser popup on the bottom right side of the screen that gets immediate attention.

    On the other hand, there's this weird, and confusing SMS Marketing thing that I have never tried, but have heard that it's more effective that any other marketing form, because 98 percent of people read a text message they get within only 3 minutes of receiving it, which makes it a powerful marketing channel.

    So, which one should we use for maximum conversions?
    It just depends. There's a time and place for each IMO. Also, I believe SMS marketing makes more sense for restaurants and businesses that have a lot of repeat business. Push notifications are to intrusive IMO. Also, it's true that email isn't as effective as it once was due to spam filters and Gmail's "promotion" tab.
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  • Profile picture of the author DIABL0
    I personally never give permission for Push or SMS.

    While I know little about Push and the costs, SMS is much more expensive per message and you probably need to test to see how cost effective it is, both in collection and conversions.

    I assume it all depends on the business, but I fully believe that email is the way to go from a pure ROI standpoint.
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  • Profile picture of the author alldigitalbiz
    Hi there
    SMS is instant, direct, and global
    If you want to reach customers anywhere in the world, SMS text messaging is your best bet. I use this for my campaign and it converts very well for me, Opening rate is 85% which is very good for any online business.
    Hope it helps.
    Andres
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  • Profile picture of the author ABBinvest
    wel i think u should go for email buddy
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  • Profile picture of the author TrumpiaTim
    I don't think it's as much of which one to use: email, SMS or push notifications but rather how to use the combination effectively in getting multiple touches with your clients/leads.

    The most effective method would be if you gave your contacts a choice when they give you their information as to which channel they prefer and from there you're giving them a choice to make so you avoid bugging them with too many messages from all directions.
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  • Profile picture of the author Coby
    Most of the marketers that say "email is dead" are simply touting some "alternative" and trying to fool you...

    According to a recent survey - 72% of people still prefer email as the main form of communication...

    Source: 72% of people prefer email communication: Study | Marketing Dive

    However, that doesn't mean you can't use all three - find a combination that works for you and your audience.

    Cheers,
    Coby
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  • Profile picture of the author usama1
    Banned
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  • Profile picture of the author brutecky
    Originally Posted by CityCowboy View Post

    Email has made a lot of average people millionaires because of it's efficiency.

    But, some marketers say that Email Is Dead!

    While I don't really agree on that, I have seen many marketers and online business adopt this so-called Push Notifications,
    No one who is actually making money online says "Email Is Dead". Ill wager almost everyone who says Push Notifications is the way to go also has a push notification app for you to buy from them. Think about that a minute.
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  • Profile picture of the author Hiep Le
    A lot of sms marketing software/app lack of features like auto reply, auto subscription, followup, unsubscription.... like email marketing app (except iMarketing Center that supports all of them) , that why customer still prefer using email marketing.
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  • Profile picture of the author yukon
    Banned
    No doubt text is easier to use & more likely to receive instant feedback but who's going to give you their phone number?

    People don't hand out phone numbers to strangers like they'll do with email. Email is basically anonymous and disposable.
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  • Profile picture of the author Sid Hale
    I have to agree with Yukon.

    Of the 3 options listed, email is probably the only viable option for affiliate marketers.

    Push notifications might work to a lesser degree, but I think both push notifications and SMS are more appropriate for product sellers than for affiliates.

    Assuming that product creator first creates a trusting relationship with his/her affiliates, SMS might be used to let an affiiate know when they have made a sale. Push notifications might be a decent alternative for letting an affiliate know when new product has been released so they can stop back into your affiliate center to pick up their referral link.

    Either option might work for notifying customers about new features, product changes, etc. but again (IMHO) only the product creator will have any decent luck with either push notifications or SMS messaging.
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  • Profile picture of the author ayanbose
    That's a point to be noted yukon.
    Well this is really a popular marketing technique debate.In my opinion,nowadays its unfair for a brand to communicate with their customers just through one single channel. More the channel, better it is attract customers.
    I am listing some common advantages of sms over email -
    1. SMS marketing has better average open rate than email.
    2. SMS marketing grabs a higher average click rate.
    3. Almost all the SMS are read within 5-10 minutes from arrival time.
    4. There is a greater number of consumers with smartphone than PC/laptops.
    5. SMS Marketing Coupons are more likely to be redeemed and shared than email
    6. Most of the phones are within arms reach.
    7. I think every smartphone owner has a whatsapp account, it can also be made a platform to attract customers if used wisely.

    I have gathered these points in favour of sms marketing from the internet. Sometimes we have to look for the bright side too. But in my point of view, both ways should be kept open.Who doesn't want to grow their business?
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    • Profile picture of the author Sid Hale
      Originally Posted by ayanbose View Post

      I am listing some common advantages of sms over email -
      1. SMS marketing has better average open rate than email.
      2. SMS marketing grabs a higher average click rate.
      3. Almost all the SMS are read within 5-10 minutes from arrival time.
      4. There is a greater number of consumers with smartphone than PC/laptops.
      5. SMS Marketing Coupons are more likely to be redeemed and shared than email
      6. Most of the phones are within arms reach.
      7. I think every smartphone owner has a whatsapp account, it can also be made a platform to attract customers if used wisely.

      BUT...

      absolutely none of those points has any bearing on anything unless you can FIRST get the contact to enter their phone number.

      How many affiliate marketers' SMS lists have YOU opted in to?
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      Sid Hale
      Coming Soon... Rapid Action Profits (Pro)

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