Pit falls I wish I knew about digital marketing before I started..

5 replies
Its been a learning curve getting full time into DM, a good one and things are starting to work well and I am ironing out plenty of processes.

Im now in the position that I wouldnt want to do anything else but there have been some moments where I have questioned my decision about getting into a digital marketing business.

If theres anyone out there dabbling with the idea of doing IM and digital marketing Im a massive advocate, that said there are plenty of things I wish I knew or had considered before I got cracking.

Heres a few:
  • Dont rely on people to pay you on time, they wont and when youre running a small business its just part and parcel.
  • You will always be heckled for price and told that someone is willing to do it for cheaper - thats fine, you probably wont get the same quality job.
  • oull have times when your pipeline is pretty lean and then all of a sudden you will have so much work you wont be able to scratch yourself.
  • You will feel isolated - no matter how much you love working alone, missing out on work Christmas parties and work drinks will suck and you will need to make your own fun.
  • Networking will be a challenge and you will need to be proactive otherwise you will basically never see anyone other than your friends and family.
  • You will need to be proactive about learning and enhancing your skills as there is no workplace training or professional development courses anymore everything you do will be off your own bat.
  • You will quote people and not hear back from them for months and months, and then suddenly they will want something really, really urgently and you will need to drop tools and become a magician for you.
  • You will earn as much as you want, but you have to be really, really motivated, no such thing as monthly paychecks anymore so income is all based on you.

Overall, digital marketing is incredibly rewarding, however every few weeks or so I have a bit of a reality check and realise Im not in Kansas anymore.

Anything else people want to add that I have forgotten?
#digital #falls #knew #marketing #pit #started
  • Originally Posted by BlossMart View Post

    ... Pit falls I wish I knew about digital marketing before I started ... Anything else people want to add that I have forgotten?
    Doing everything on your own instead of building and growing a team with members each with specialized expertise is most of the time counterproductive to your growth and expansion targets ...
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  • Profile picture of the author CabaMate
    Not allowing myself to take the time off I need.

    This really can be your life 24/7 - even on holidays and it's important to 'unplug' whenever possible.
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    • Profile picture of the author BlossMart
      Originally Posted by CabaMate View Post

      Not allowing myself to take the time off I need.

      This really can be your life 24/7 - even on holidays and it's important to 'unplug' whenever possible.
      That I can relate to - I go on holidays and think "I won't do any work at all" and then I end up putting myself in knots to try and find free wifi to check my emails and work on important tasks... it's the story of my life.

      Next year I am heading to an island for a few weeks with very little wifi, so that will be a good challenge for me :/
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  • Profile picture of the author dana67
    It takes time to learn and to be successful, and too many people quit too soon, without really trying.
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    • Profile picture of the author BlossMart
      Originally Posted by dana67 View Post

      It takes time to learn and to be successful, and too many people quit too soon, without really trying.
      Yep, it takes some time and I truly believe that everything is worth waiting for and working hard for. Some people expect the results straight away and it can be a little concerning that they don't want to wait for results but expect them immediately. I've always been taught to practice patience.
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