The Best Free Gift For A Business?

When someone offers me something for free, I immediately conclude that it is worth absolutely nothing.

Frank

Hi:

You could offer them a well written e-book in your niche or area of expertise. You need to tie a perceived value to your free e-book (i.e $27, $49, $97). You determine how much value the book has based on similar books selling on Amazon or other ebook sites.

Your potential clients will need to see the value or feel that the book has value.

If you are offering a whole suite of services then you may give away the first of 10 services free for example. Don't give away too much of your solution or they won't need you any more.

A free gift is usually the start of building a relationship with a new prospective customer. Make the free gift valuable and your prospects will want more. That's when you start to introduce them to great paid products. It usually takes time to build the relationship.

Good Luck,

Dan

Something that I always appreciate from others is their time, attention, and expertise on my behalf.

A great free gift for a local business would be your time and expertise on something targeted for their specific business and related to what you offer when you expect to be paid.

Here are some examples:

- You have an advertising business. So you offer a free 1/2 hour of your time to show the business owner just one easy way to improve advertising for his specific business.

- You have a graphics business. So you offer a free graphic mockup for the local business (that you have prepared ahead of time - can be done very easily) highlighting your talent as a designer and how it can be applied to his specific business.

- You have an accounting business. So you offer a free white paper on "Twelve Tax Deductions that Barber Shop Owners Often Fail to Claim." (You can easily target your prospective business by re-targeting your product)

What I'm suggesting is that you make your freebie targeted to the needs of your prospective client and at the same time have it showcase your expertise and ability.

Does it take a little extra to prepare this freebie? Yes, but not too much effort once the initial product is produced since it can be re-purposed.

Are you giving away some of your time to gain a client? Yes, that's exactly the point. Give you clients something personal and targeted so they experience your customer service, your expertise, and your client-centric approach.

Will your competition go to these lengths to find a new client? Rarely.

Will the prospect see that you and your service are different? Always.

Isn't that what you want? Isn't the purpose of your marketing to stand out from your competitors and showcase what you can do?

Steve

Unfortunately, there is another downside to doing things for free. Once you start doing that your client thinks that everything should be for free or damn close to it. lol

I have found it much more beneficial to reward my clients after I do my first job for them and deciding that I want to continue working with them. I will then offer them products or services that I have determined could be of benefit to them based upon what I discovered while working on their first job and evaluating all aspects of their online presence. I will give them time-sensitive coupons for additional products or services and explain to them why I recommend them. I mention that the short-term discount is my way of saying 'thank you' for their business.

At that time I also ask for references and inform them that if I derive any additional work from the leads they supply, there will be additional discounts coming their way based on income derived from their efforts on my behalf.

With all of that said, the initial job is based on my ability to sell. I believe that if they really need something you have to offer, you shouldn't even really need to sell them. Your services should sell themselves based on need and perceived value.

I don't do 'free.' lol

Frank

An ebook or video course. Value is the word that really sums it up!

Online with The Great Gift selling not only provides you with an extensive catalogue of gifts, but we also pride ourselves on our great client service. The Great Gift Company knows how hard it can be to please when giving gifts, so our friendly customer service team make it easy to return or exchange gifts. With hundreds of positive consumer reviews, we’re confident our service can make you happy too. You can contact The Great Gift selling team for any more information.