Top mistakes in Writing Web Pages
Do you suspect that your readers aren't getting the most out of your content?
Here are a few of the most common mistakes that people make when creating web content - this applies to articles, content marketing, landing pages, and any body of text that is meant for people to read.
1. Using long sentences - Depending on how you learned to write, you may have a big problem like this or not so much. Long sentences discourage the reader - they can be confusing, misleading or difficult to process and they usually end up as part of a long paragraph. I can guarantee that if you write a 3-line sentence, your readers aren't taking it in. If they are, they're thinking "what is this talking about?"
2. Using big paragraphs - You probably have your phone next to you right now. If I lose your attention for just a moment, you'll be on Tinder swiping right, scrolling through your timeline or playing Color Switch. The reality today is that people have very short attention spans. Short paragraphs that contain a concise idea are compelling. You want people to finish every sentence they start, so every word has to be precisely chosen to keep their attention and structured so you don't lose the reader.
3. Not breaking up text - Studies have shown that folks won't read through a long page of text searching for the information they want. If they realize that the page is too long, they'll start scrolling through looking for bullet points, key items or other information. Your job is to break up text into easy chunks and also to break it up with related multimedia, like quotes, videos, images, bullet points and other tools that deliver your content to readers in a better way.
Try out these few guidelines and I can guarantee that your landing pages will convert better. Keep your pages, paragraphs, and even sentences short and to the point. With concise messaging and compelling text, you're way more likely to capture the attention of your reader and convert a sale.
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