Over $2000/month passive website. How much can I sell it for?

45 replies
I'm hoping that somebody, with experience selling already established websites, can tell me what the best way to sell my website is with the least amount of commission/fees that escrows or other websites charge.
#$2 or month #passive #sell #website
  • Profile picture of the author PPG19
    If those 2.000$ are net profit after expenses, and it's passive income, i wouldn't sell it for less 40k which is a 20 times multiple on profit. Usually on Flippa sites sells from 12 to 18 months profit, sometimes more but i think is too low.
    35 k bro (just to make sure), not less than that.
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  • Profile picture of the author Gambino
    Impossible to say.. Too many variables missing in the information that was provided. If you list it on Flippa, I'd put it in the ball park of $10,000-16,000.
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    • Profile picture of the author PPG19
      Originally Posted by Gambino View Post

      Impossible to say.. Too many variables missing in the information that was provided. If you list it on Flippa, I'd put it in the ball park of $10,000-16,000.
      Gambino 10k is a 5 month multiple on profit. Why wouldn't he just wait an extra 5 months? Is like giving it away as a gift. Here you go, it's Christmas!

      Agree there are so many variables involved we don't know but abut a site on a 2000$ month and passive revenue you would sell it for 10k?!

      Did you look at the DealFlow listings? Those sites go for way much more money mainly because are more long term and sustainable business, with a real organization and staff behind, but some of them are sold for 36 to 48 months profit multiples...

      Generally speaking, based on that info, i still think 35 k is a good price but i do agree that there is a lot of info we need to know before putting an : a real value: of what a site like this could be sold for.

      This is the reason this market went so down over the years..
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      • Profile picture of the author Gambino
        Originally Posted by PPG19 View Post

        Gambino 10k is a 5 month multiple on profit. Why wouldn't he just wait an extra 5 months? Is like giving it away as a gift. Here you go, it's Christmas!
        All sorts of things come up. People often need money to invest in another business or opportunity or to get through tough times.

        Originally Posted by PPG19 View Post

        Agree there are so many variables involved we don't know but a site on a 2000$ month and passive revenue you would sell it for 10k?!
        Yes, if I wanted to sell the site and that was the price that I could get for it. Which is very likely in marketplaces such as Flippa. Both of the following auctions are sites that are passive and doing the same, or more monthly profit and have bidding that currently falls within the $10,000-16,000 range.

        https://flippa.com/7065784-clarkarmory-com

        https://flippa.com/7101746-jpngarage-com

        Originally Posted by PPG19 View Post

        Did you look at the DealFlow listings? Those sites go for way much more money mainly because are more long term and sustainable business, with a real organization and staff behind, but some of them are sold for 36 to 48 months profit multiples...

        Generally speaking, based on that info, i still think 35 k is a good price.

        This is the reason this market went so doen over the years..
        No. As you said, they are long term and sustainable businesses. The OP has not provided enough information about their website/business so this is an apples to oranges comparison at the moment. I'm willing to bet that the site aligns more with those on Flippa than those of DealFlow with employees.
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        • Profile picture of the author PPG19
          Originally Posted by Gambino View Post

          All sorts of things come up. People often need money to invest in another business or opportunity or to get through tough times.



          Yes, if I wanted to sell the site and that was the price that I could get for it. Which is very likely in marketplaces such as Flippa. Both of the following auctions are sites that are passive and doing the same, or more monthly profit and have bidding that currently falls within the $10,000-16,000 range.

          https://flippa.com/7065784-clarkarmory-com

          https://flippa.com/7101746-jpngarage-coms
          You will always find those people that are really insecure about their business and will devaluate them so much, no matter what industry are in, you will always find those people. But what do they do that?.It happened to me after buying couple of sites the sales went does even if the seller claimed passive income with 2 hrs of work per week. Also one of the site you sent a s a ref is making a 1000$ per month and selling for 16.000 (auction has not ended, still 4 days left, (last days are when you get more offers) i estimate it will get up to 20k at least so that is basically a 20 month multiple on profits) the other one i haven't checked. You can find this opportunities in every market but is not the norm. There will be always desperate people that give away their business for pennies.

          Personally i would wait for extra 5 miserably month and get that money that i would be got by selling the site. I wouldn;t sell a 2k business on passive income for 10k no way. To give you an example i have sold a site with no revenue at all, 0, nada, caput for 3500$ on Flippa.
          I would just keep the site for myself instead of selling it.

          The profits you are looking at the flippa auction are not monthly profits but are based on a 3months average. You have to dive that number by 3 and then you get what the site is making per month.

          Personally i think you are a knowledgable guy and i appreciate your comments and posts but this one i don't agree with..
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          • Profile picture of the author Gambino
            Originally Posted by PPG19 View Post

            Also one of the site you sent a s a ref is making a 1000$ per month and selling for 16.000 (action has not ended, still 4 days left
            You are mistaken.

            Originally Posted by PPG19 View Post

            You can find this opportunities in every market but is not the norm. There will be always desperate people that give away their business for pennies.
            Where are these sites that are generating $2,000 that are selling for $40,000. They're not on Flippa, which is the platform I'm talking about.
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            • Profile picture of the author PPG19
              Originally Posted by Gambino View Post

              You are mistaken
              Why? You might be right... Well i have checked again really quickly but i am pretty sure i am not.

              Let me check again will come back to you...
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            • Profile picture of the author PPG19
              Originally Posted by Gambino View Post

              You are mistaken.



              Where are these sites that are generating $2,000 that are selling for $40,000. They're not on Flippa, which is the platform I'm talking about.
              Go to Flippa "just sold" websites; Most of them are sold for 30/40k. Those are not DealFuel site.
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            • Profile picture of the author PPG19
              Originally Posted by Gambino View Post

              You are mistaken.



              Where are these sites that are generating $2,000 that are selling for $40,000. They're not on Flippa, which is the platform I'm talking about.


              Those numbers you are looking under the auction financial information are based on a 3 month profit not only 1. SO take that number and divide it by 3, That is the monthly profit of the site. You need to read the asterisks near the numbers...
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              • Profile picture of the author Gambino
                Originally Posted by PPG19 View Post

                Those numbers you are looking under the auction financial information are based on a 3 month profit not only 1. SO take that number and divide it by 3, That is the monthly profit of the site. You need to read the asterisks near the numbers...
                No idea what you're talking about, to be honest. The profit listed in the financial system is the profit each month. I've sold 5 or 6 sites on Flippa and this in manually entered by the seller. Whether or not it's correct is a different story.

                According to the P&L, this site has made $53,000+ in profit over the last 12 months. That puts the monthly profit around $4,400.

                That said, this site is earning $4,400+ per month. Currently, it's going for $15,500 with 21 hours left. Sure, it may reach $20,000 or so in the final hours... But my original point is that you will not get 20x or more monthly profit on Flippa except in very, very rare occasions.

                I'm not sure why you're still talking about this.
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    • Profile picture of the author VNCBriggs
      Originally Posted by Gambino View Post

      Impossible to say.. Too many variables missing in the information that was provided. If you list it on Flippa, I'd put it in the ball park of $10,000-16,000.
      That seems really low I'd hold on to it in that case.
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  • Profile picture of the author Frank Donovan
    Yeah, not enough info to go on. Before applying any earnings multiple, I'd need to know how long the site has been operating and/or making a profit. Anything much under twelve months of business is just too short a period, although that depends, to an extent, on the market it's in.

    I'd also want to know how the profits are being generated - from products, advertising etc. - and what the expenses and overheads are. There's a bunch of other questions too, but these will do for starters.

    As far as not wanting to sell via websites, you could try approaching competitors in your field. They might be interested in expanding or consolidating their position. But don't scrimp on an escrow service. For the kind of sale you could be looking at, it's worth it for the peace of mind.
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    • Profile picture of the author VNCBriggs
      Originally Posted by Frank Donovan View Post

      Yeah, not enough info to go on. Before applying any earnings multiple, I'd need to know how long the site has been operating and/or making a profit. Anything much under twelve months of business is just too short a period, although that depends, to an extent, on the market it's in.

      I'd also want to know how the profits are being generated - from products, advertising etc. - and what the expenses and overheads are. There's a bunch of other questions too, but these will do for starters.

      As far as not wanting to sell via websites, you could try approaching competitors in your field. They might be interested in expanding or consolidating their position. But don't scrimp on an escrow service. For the kind of sale you could be looking at, it's worth it for the peace of mind.
      Good idea on the competitors, that's a route I haven't considered.

      In terms of expenses its just the hosting which is $35/mo which is probably more than it needs but I have other websites running on there as well.

      It's in the gaming market involving one of the top ten games on Steam.
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  • Profile picture of the author alldigitalbiz
    Hi there.
    From my experience, if you are earning $2.000 net profit monthly, you can use this formula to determine an average price for your website. [3-12 Months’ Average Net Profit] x (20 to 30) = Listing Price.
    So with this, you can earn 40k at least with your website. I like this website to sell your business https://empireflippers.com/sell-your-site/, they have a broker to help you finding potential customers, closing the deal for you with the legal stuff and you can sell your website as soon as possible with them. They are trustworthy. I have good experience in the past with EmpireFlippers.
    Hope it helps.
    Andres
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    • Profile picture of the author ppcmaestro
      Andres I second your suggestion in selling the website through empire flippers. They are the best period!
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  • Profile picture of the author PPG19
    Calculatr profist only:

    Revenue Costs Profit
    Nov 15 $6,923 $4,476 $2,447
    Dec 15 $18,851 $11,831 $7,020
    Jan 16 $8,979 $4,970 $4,009
    Feb 16 $9,584 $5,870 $3,714
    Mar 16 $12,515 $8,037 $4,478
    Apr 16 $21,753 $13,843 $7,910
    May 16 $13,301 $9,006 $4,295
    Jun 16 $8,485 $6,000 $2,485
    Jul 16 $13,102 $7,952 $5,150
    Aug 16 $16,218 $9,494 $6,724
    Sep 16 $13,802 $10,966 $2,836
    Oct 16 $7,903 $5,807 $2,096

    thats is 1700 $ approx per month proft (at least this is what he says), this site is going to sell for 20/22k when i feel it should be at least sold for 35 k so devalued at least 30 to 35% of its current value in my opinion. You should also considering the guy deciding not to sell it at the end of the auction for that price. Also this is a dropshipping site which is not all pasive income. I have inquired to the guy what is its reserve price. Let's what he does have in mind.
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  • Profile picture of the author aizaku
    beautiful stats on your site!

    -440k Unique Visits in october

    -45% bounce rate

    -and over 50% of traffic comes from search..

    can the makers of the game take you down since your site/domain is built around their game?

    why are you selling? Is the game becoming less popular?

    just asking...

    -Ike Paz
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    • Profile picture of the author PPG19
      Originally Posted by aizaku View Post

      beautiful stats on your site!

      -440k Unique Visits in october

      -45% bounce rate

      -and over 50% of traffic comes from search..

      can the makers of the game take you down since your site/domain is built around their game?

      why are you selling? Is the game becoming less popular?

      just asking...

      -Ike Paz
      Right, now with all those pro and considering the site is making 2000$ every month on a "passive income", be honest, Will you sell it for 10k?
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    • Profile picture of the author VNCBriggs
      edited for
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  • Profile picture of the author customerblast
    Typically from my experience on flippa a website is worth about 10x its monthly profit realistically. The most you would get is about 20k
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    • Profile picture of the author VNCBriggs
      I did a few searches between the price ranges 20k to 50k on the Just Sold of Flippa


      SEO has not been fully optimized either.
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      • Profile picture of the author PPG19
        Originally Posted by VNCBriggs View Post

        I did a few searches between the price ranges 20k to 50k on the Just Sold of Flippa

        It seems like some sites making an equivalent profit are averaging around 30-35k

        I think valuation is based more on future growth than current earnings and the site can still be monetized in more ways.

        For example. offering an Unturned server list and selling premium VIP spots is a potentially untapped revenue stream.

        SEO has not been fully optimized either.
        Noooo, those 30-35k might be revenue not profit. Who would sell a site making 30k monhlty profit for 30k?!?! I would just wait an extra month.
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  • Profile picture of the author SurgeClicks
    Originally Posted by VNCBriggs View Post

    Hi all, looking for best way to sell my website Unturned - Search & Browse Unturned Item IDs

    Some stats
    • Generates $2k month
    • Only expense is hosting which is 35 a month
    • Extremely passive
    • Only updated once a week
    • Good long term potential and growth
    • It revolves around a rapidly growing game on the Steam platform (Unturned)
    I'm hoping that somebody, with experience selling already established websites, can tell me what the best way to sell my website is with the least amount of commission/fees that escrows or other websites charge.
    Hi

    If your site generates $2,000 passively and consistently and gets traffic organically, you should be able to get at least 20x your monthly earnings, but you must be able to prove and verify your claims.

    You can list your site on Flippa, but you will have to put in a lot of time and effort to create an attractive listing.

    There are other premium website brokers such as Empire Flippers, FE International and Latonas who will take care of the entire process for you in exchange for a large commission, but you will be able to command higher valuations on these sites, but it will take at least 1 to 2 months to sell your site using these brokers.

    Let me know if this helps!
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  • Profile picture of the author Hippos
    $2000/month is very nice, so let me first congratulate you with that.

    The only problem I see with this is, even though the game is popular now, these things can go down pretty fast. Not months, but who knows the situation after 2 more years?

    So selling for 2 years worth of income would be a pretty good deal for you, in my opinion. So that's $48k.

    Not sure if you'll be able to sell it for that much though.
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  • Profile picture of the author Gabbarsingh
    geez what is this website
    I would take one months income from website and multiply by 12 and ask for that amount ..if you can show recurring income for atleast 3 months prior

    Many would have other formulas for price!
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  • Profile picture of the author luciesmazanska
    if you are lookinng to sell your website then goto Flippa.com. Fillppa is the best option for you.
    Flippa.com: has the most websites for sale and also has the largest number of buyers, over 800,000 are registered to
    buy websites and domain names on Flippa. They’ve done $165 million in transactions since launch in 2009.
    The listing fee is $9-$19, with a 10% success fee.
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  • Profile picture of the author RefuseToLose
    I had to look into your site and what it actually does because it doesn't look like it does much besides just having a searchable list of items.

    Honestly...

    You should hold on to this. I don't know how old you are, but I'm guessing you might be younger than 30. 2k a month passive income is really good for you right now. And judging from your site, you could easily make more off of it.

    I did some research on the game and apparently it's not even released yet so this isn't the full potential of the game quite yet I'm guessing. So your traffic can continue to grow.

    If you sell this site now... You'll regret it in less than a year. 40k is really nothing. That won't even last you a year (especially if you're looking at this as a great way to make a bunch of money so you can buy a lot of stuff).

    If you need that money for something important which is why you are selling the site... well you should go try and get a loan instead. 2k a month (could be more with the right optimization) is security every month. You can pay all your bills with that and still have money left over to build something else.

    Unless you know something we don't... I wouldn't sell that website right now. 40k is chump change in the grand scheme of things. Use this opportunity to work on something else while this website makes you money.

    Otherwise a year or two from now you will regret ever selling the site after you blew through most of the money.
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    • Profile picture of the author derekwong28
      Originally Posted by RefuseToLose View Post

      I had to look into your site and what it actually does because it doesn't look like it does much besides just having a searchable list of items.
      This is what I would be worried about if I were an interested buyer. This is a site with very thin content. This type of site could be slapped hard by Google at any moment. No experienced buyer would be prepared to bid high for this.
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      • Profile picture of the author VNCBriggs
        Originally Posted by derekwong28 View Post

        This is what I would be worried about if I were an interested buyer. This is a site with very thin content. This type of site could be slapped hard by Google at any moment. No experienced buyer would be prepared to bid high for this.
        It's actually got rank 0 status on Google. Which means that it has been approved both manually and by Google's algorithm.

        For example when you type Unturned Items ID, it will have the featured (rank 0) status. Higher than any results and highly trusted by Google.
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  • Profile picture of the author PPG19
    Update from Flippa Seller on the listing we are currently discussing about. This is his PM i received today:

    "Reserve is at 50k and buy it now 70k. We have various parties that are very interested and already received various offers".

    I am sure he won't be getting that price but at least we know he will not sell it for 10/16k...
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    • Profile picture of the author Gambino
      Originally Posted by PPG19 View Post

      Update from Flippa Seller on this listing (https://flippa.com/7101746-jpngarage-com) the one we are discussing about. This is his PM:

      "Reserve is at 50k and buy it now 70k. We have various parties that are very interested and already received various offers".

      I am sure he won't be getting that price but at least we know he will not sell it for 10/16k...
      There is a big difference between what an owner is willing to accept for a website and what the market determines to be the value of said website.

      The reserve and BIN are irrelevant.

      Keep in mind that this site is averaging $4,427 in profit per month according to the figures listed. Right now, it's valuated at $15,000 with 3 days left of bidding to go.
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      • Profile picture of the author PPG19
        Originally Posted by Gambino View Post

        There is a big difference between what an owner is willing to accept for a website and what the market determines to be the value of said website.

        The reserve and BIN are irrelevant.

        Keep in mind that this site is averaging $4,427 in profit per month according to the figures listed. Right now, it's valuated at $15,000 with 3 days left of bidding to go.
        You are exactly right, dreams are dreams and reality is reality. He won't be selling the site for 50/60/70k.

        This site is going to sell for way more than 20k. But i feel he could easily make at least 30/35k. Also i have calculated his monthly profits at 1700$ per month not 4,500$ per month. Just add all the 12 months of profit and divide them by 12. I think is something like 1,700$ per month.
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  • Profile picture of the author PPG19
    Have a look at this site: (the first i have found, i really didn't spend more than 2 min in searching). Sold for 117,000$. Avg. Monhtly profits 1,200$/,1,600$ = 20k per year approx. He sold it for 6 times multiples on profit. I haven't red the description, there must be some value in there. But as you can see it all depends on the site.
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  • Profile picture of the author PPG19
    I have asked the owner of the site Gambino sent as a reference if he would be willing to sell for 16k.

    His answer:

    "NO, already been offered three times that.
    Have a good day".
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  • Profile picture of the author RefuseToLose
    You have to understand that there is more to a sites value than just what they are claiming to make every month.

    A site could be 3 months old and making 5k a month because the guy who owns it is running around spamming his website all over the internet to generate that traffic.

    That website would be worth considerably less than a site that generates all of its traffic from organic search engine results.

    So there are a lot of factors to pricing a site and it's not as simple as saying 10-12x income earnings.
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    • Profile picture of the author PPG19
      Originally Posted by RefuseToLose View Post

      You have to understand that there is more to a sites value than just what they are claiming to make every month.

      A site could be 3 months old and making 5k a month because the guy who owns it is running around spamming his website all over the internet to generate that traffic.

      That website would be worth considerably less than a site that generates all of its traffic from organic search engine results.

      So there are a lot of factors to pricing a site and it's not as simple as saying 10-12x income earnings.
      I think we all agree on that...
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  • Profile picture of the author RefuseToLose
    Then what do you keep going on about. You posted 3 times in a row talking to yourself. Move on... Is this really that important?
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    • Profile picture of the author PPG19
      Originally Posted by RefuseToLose View Post

      Then what do you keep going on about. You posted 3 times in a row talking to yourself. Move on... Is this really that important?
      We are having a healthy discussion about Flippa and selling on Flippa. I don't think i am talking alone..
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  • Profile picture of the author Djwillster123
    You should be able to sell it over 40k
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  • Profile picture of the author Lannisterdoor
    Im not familiarized with Ecommerce and passive income, but rationally, I would say you cant sell that web for less than it generates in a half a year, this is 2000x6, at least 120.000. But as I said I dont have any knowledge on this.

    Could you share with us how did you build the website? And how did you achieve that level of income?
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  • Profile picture of the author shaqsquash
    At $2000 a month, rather than selling on flippa, I'd look into getting a business broker for top dollar. Like one of the other guys said I wouldn't sell this for less than 20 times monthly multiple. Tough to get that on a low-end site/amateur site like flippa.
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  • Profile picture of the author seobuzz
    I would NOT suggest you to list your site in flippa. If you do so you may get maximum 5-12 times of your monthly revenue which I don't think you're aiming for. For better result, you should opt for personal broker services. They will usually take 20% of selling price, but its worth the value considering the price you will get for your website.
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  • Profile picture of the author PPG19
    I just checked and i missed it only for 1k. The Auction has ended and the Site you were talking about was sold for 36k and I said it was going to sell for 35k. Gambino are you selling any site on Flippa at the moment? I might be interested... with those great prices you offer

    https://flippa.com/7101746-jpngarage-com

    10k pfff ridicolous!
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  • Profile picture of the author tyronne78
    If you want to get a good deal on your website check out EmpireFlippers.com

    Here you go:
    http://empireflippers.com
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