She is keen to set up her own course but for small businesses to teach them how to make websites once she gets back so she can replicate the offering but to a different audience.
I'm interested in helping her develop a digital marketing strategy, I think eMarketing would be best - or would it?
The price point is actually a good deal - you get a 10 day course, accommondation, food, a holiday essentially and a website built while you are away on the course with support staff and trainers. The target market would be a wide variety of age groups, however I doubt there would be anyone under 25.
How would you market this online? I'm interested if anyone has any ideas for something like this as it's a little different to marketing a lower end product or service...