Does Press Release Marketing Still Work

17 replies
I was wondering if anyone still uses Press Releases as a marketing tool. If so? what have been your results? Is it worth it?
#marketing #press #release #work
  • Profile picture of the author discrat
    Sure...just make sure you look for quality ones
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  • Profile picture of the author Rose Anderson
    You have to have a good angle that doesn't sound merely self-serving.

    Write it in an interesting way. Use quotes if applicable.

    Present it in the correct format.

    Often, paid sites perform better than the free ones.

    Depending on what you're promoting, it can still be of value to send the release to an actual publication instead of a large PR service. This works better for a local business.

    Rose
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  • Profile picture of the author Steve B
    In my experience, the key to getting your PR published is to give the editors that make publication decisions exactly what they are looking for.

    I believe press releases are still quite effective if you have a newsworthy story and your release follows the standard format and guidelines that the PR services publish.

    Put yourself in the chair of a PR editor that sees 100 releases a day and looks for reasons to eliminate all but one or two. Yours can not be
    • boring
    • newsless
    • a thinly disguised sales letter
    • or anything that resembles spam
    Your copy should "jump off the page" as something that will interest and excite readers and give them valuable information about your topic.

    I would focus on the paid services, as in my own experience, they are seen as more "legitimate" than most of the free ones and they typically won't push advertising along with your PR. They will get you better reach (more news outlets), but more importantly IMO, they will show the news editors that you are professional and willing to pay for your exposure which many spammers won't do.

    If you decide to try press releases, consider having a professional PR writer do your copy . . . she/he will know better than you what to include and the format that gets the best results.

    Press releases aren't a panacea for marketers because most focus on what the exposure will do for them. If I were you, and wanted to try a press release, focus on what the editor of a publication wants to see. If he/she doesn't like your approach, your PR will never see the light of day in the editor's publication . . . and what good will that do you?

    The best to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author Virginia Sanders
      I really appreciate your valuable input. Thanks
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  • Profile picture of the author Steve L
    Originally Posted by Virginia Sanders View Post

    I was wondering if anyone still uses Press Releases as a marketing tool. If so? what have been your results? Is it worth it?
    Look at Elon Musk. All of his marketing is press related. The secret ingredient is that you have to be announcing something remarkable.
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    • Profile picture of the author Virginia Sanders
      Yep But he is an innovator to the toth degree. Everything he does is newsworthy. I'm not at that level yet. But thanks for the heads up.
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  • Profile picture of the author RefuseToLose
    It's a tough marketing avenue to master, but all it takes is that one article to go viral to make it all worth it...
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  • Profile picture of the author Woomeister
    I had a press release yesterday and Ive had 5 bloggers respond wanting samples today. I usually get a dozen or so responses wanting to run the story or review my products.

    I use the top PR company in the UK.
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  • Profile picture of the author briansmith84
    It's hit or miss. You must use a credible company or it has no chance whatsoever.
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  • Profile picture of the author winebuddy
    Everything Works... sometimes

    Nothing works all the time

    I use them and feel like I get results
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    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
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    • Profile picture of the author myob
      Using the press as a marketing tool has always been extremely powerful. In my own experience, press releases is the creme de la creme of marketing. A distant secondary method is submitting topical articles to niche-relevant publications.
      Signature
      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author aizaku
    find good quality ones..



    and incite controversy and anger..


    i recommend you get on youtube and look for Ryan Holiday to do this to great effect

    -Ike Paz
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  • Profile picture of the author ydsimple
    Yes it works great for me. You need to do a bit of research what niches works best but it does worth of time spent.
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  • Profile picture of the author toyavoce
    It depends on your target which you want to achieve.
    As far as I know,Press release is definitely effective for SEO
    Your marketing tool base on SEM, I do not know if it works or not
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  • Profile picture of the author amuro
    Originally Posted by Virginia Sanders View Post

    I was wondering if anyone still uses Press Releases as a marketing tool. If so? what have been your results? Is it worth it?


    Yes, press releases still work if done correctly.

    Here is a video that might help you.



    You can also outsource to Fiverr where there are freelancers willing to write and even submit to high PR sites for you.
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  • Profile picture of the author JohnMcCabe
    Whether you use a paid service, a free one, or submit them yourself, the advice of a news editor friend of mine applies:

    If you want news coverage, send me news. If you want an ad, buy a [bleep] ad.


    The days of using a digital manure spreader to spam the release services for backlinks is long gone. The clueless clowns who used auto-submitters to blast the PR sites with keyword loaded spam for links forced the SEs to devalue those links.

    One thing I've found is that it's often easier to get local coverage - if you have real news (see quote above). And once your local coverage hits the wires, you never know who might pick it up.
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    • Profile picture of the author DABK
      Your news editor friend is awfully smart and, alas, often ignored.

      I have seen 'press releases' that announced that Affiliate Joe's redone his website. I, not being your awfully smart news editor, jumped up with sincere joy at my newly found knowledge that Affiliate Joe had changed from and html site to a WordPress site, which would give him the opportunity to post weight loss news as they'd happen!

      Originally Posted by JohnMcCabe View Post

      Whether you use a paid service, a free one, or submit them yourself, the advice of a news editor friend of mine applies:

      If you want news coverage, send me news. If you want an ad, buy a [bleep] ad.


      The days of using a digital manure spreader to spam the release services for backlinks is long gone. The clueless clowns who used auto-submitters to blast the PR sites with keyword loaded spam for links forced the SEs to devalue those links.

      One thing I've found is that it's often easier to get local coverage - if you have real news (see quote above). And once your local coverage hits the wires, you never know who might pick it up.
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