bit of a novice at this. I have a site that where users will subscribe for access to content for educational purposes. It is a yearly subscription. My strategy is to offer a free first year's subscription. My query is should I ask them for payment details when they sign up for the free subscription so that I can charge them when the second year comes up or does this put people off subscribing altogether? Is there a proven norm for managing first time sign ups and ensuring they repeat them or don't unsubscribe?
All insights welcome.
Thanks in advance.