This used to be a good news actually. When your client says WE this, WE that, you think, great, here's more job for me. More importantly, I have a chance for getting some long-term work. At the first glance, it really sounds great. But...
I had a few bitter experiences. It turned out that I was supposed to share my client's vision and enthusiasm, but in return, these clients weren't willing to share their money so easily as much as they shared the magic word WE.
Maybe it's just me, but I don't fall for this WE thing so easily, anymore. This WE thing was an extremely costly activity for me. It cost me a lot of my time, I should've asked more money in return. Now, I'm aware that there is a possibility for a happily ever after business ending. You get a new project or contract. You may even get close to a partnership. You find a client who actually puts money where his mouth is. For that rare kind of a client, the word WE is properly compensated and rewarded.
Lemme hear you. Are there more WE skeptics, just like me? Or, there are more positive experiences and successful business relationship that started with a simple WE for a change?