Literally...this is the simplest way to create your next product (no one tells this for FREE).
I am assuming you are not a PhD.
And I am assuming you are not a 70-year-old who has finally decided to create his "legacy" product.
In fact, I am assuming you are just like me - not a pro, not a single gray hair and not a plethora of overflowing knowledge.
Ok, so with all these assumptions, I would like to teach you how to create your next product...in any niche...at any time...with nothing but a pair of eyes, a sound brain, and a working laptop.
Here's how it goes:
Step 1:Choosing a niche. OBSERVE what people are already buying. For example, observe how one product is being advertised again and again for months. Someone is surely making big bucks.... someone has done his homework - and you only need a pair of (eye) balls to observe that. Say, for example, you chose "dating and relationship" as your niche.
Step 2: Get off the screen. Go to a library or may be a book store, grab the hottest 3-4 books you can find on relationships and dating. Read them, and take notes. Highlight the points that struck you..absorb the grit of each book..
Step 3:Next, you google on your competitors. Stalk them. See what they are creating and read their copy. Dig some age-old print ads on the similar products. Once you gather them at one place, start reading and take notes. Believe it or not, these are the refined gems that have passed vigorous advertising tests and are engineered to hit the right nerves. Feed your brain with them.
Step 4:By now, your brain must be bursting with ideas. You'd fed it with so much "relationship" advice, it can't stand to spit some sellable idea...you are getting near...the creativity gray matter is boiling...you need something to give it some structure..some direction..and that's where the HEADLINES SWIPE FILE comes in..
Ah, the headlines swipe file. Don't you have one? Poor soul, get one here:
Step 5:With a plethora of churning information, read the headlines swipe file. Read it till your "aha" moment.....and I bet you will get a suitable title for your next product. By now, you have a core sellable idea, a nerve-hitting title, and a scattered outline of what you are going to write. Next, go back to the notes you made while reading "dating and relationship" books. Remember, your notes are the filtered product of the books you just read - scraping out the irrelevant/garbage content, leaving behind pure honey only. Give a structure to that honey, and start writing.
Bingo! Your next product is ready.
I am assuming you know how to market it..
Thanks
Junaid
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